Hole in one: Brand recognition and greater product offerings have driven industry growth

The Doughnut Stores industry is running rings around its competition in the food service sector, mainly due to the dominance of the major doughnut chains and their success in expanding their menu offerings well beyond doughnuts. The industry has also been helped by a rebound in consumer spending over the past five years, driven by lower unemployment and rising per capita income. During the five-year period, consumers returning back to work have shown renewed interest in spending on small luxuries, such as coffee and doughnuts, which has helped revenue rise. Over the five years to 2023, as positive conditions in the broader economy boost consumer spending, IBISWorld projects industry revenue to continue to increase...purchase to read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Consumers returning back to work have shown renewed interest in spending on small luxuries, such as coffee and doughnuts
  • Gluten-free products have become increasingly popular with consumers that have dietary restrictions
  • Trends that drove the industry’s growth over the past five years are expected to continue
  • Industry Report - Industry Products Chapter

    DoughnutsDoughnuts make up 44.0% of total industry revenue; however, this segment is declining as doughnut stores expand their offerings to attract more customers more frequently. Most doughnuts are sold in bulk: by the dozen or in a greater quantity. Such sales generate about one quarter of industry revenue. Nevertheless, these packages can include an assortment of doughnut varieties.Doughnuts can be made from yeast-based or cake-based batter. Yeast-based doughnuts sold as stand-alone products are more popular than cake-based doughnuts and contribute more to the industry's bottom line. Doughnuts also vary in shape and size, with an increasing share of industry retailers offering smaller portion sizes to health-conscious consumers. Sma...purchase to read more.

    Additional Insights for the Doughnut Stores Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Doughnut Stores Industry are

  • Economies of scope
  • Franchising operations
  • Easy access for clients
  • IBISWorld analysts also discuss how external factors such as Consumer spending and Per capita coffee consumption in the Doughnut Stores industry impact industry performance..

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    What's in this report

    What is the Doughnut Stores Industry?

    This industry is comprised of establishments that primarily prepare or serve doughnuts, or “donuts” as they have come to be spelled in the United States. Purchases may be consumed on-site, taken out or delivered. A doughnut is usually sweet, deep-fried flour dough that has been shaped into a ring or sphere. Some contain fillings, such as jam or custard, and some have toppings, such as frosting or sprinkles.

    Industry Products
  • Doughnuts in bulk
  • Yeast doughnuts
  • Mini doughnuts and doughnuts holes
  • Other doughnuts
  • Coffee
  • Other beverages
  • Other items
  • Industry Activities
  • Operating doughnut stores
  • Serving doughnuts
  • Serving coffee and other beverages
  • Serving baked goods
  • Serving other cafe-type items
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer spending
  • Per capita coffee consumption
  • Consumer Confidence Index
  • Healthy eating index

  • Current Performance
  • Doughnuts to dollars
  • Product innovations and introductions
  • Labor versus capital
  • Chart: Revenue Growth

  • Industry Outlook
  • Expanding product offerings
  • Major player divergence
  • Table: Doughnut Stores Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Doughnut Stores Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Coffee Production
  • Dairy Wholesaling
  • Egg & Poultry Wholesaling
  • Grocery Wholesaling

  • Products & Services
  • Doughnuts in bulk
  • Coffee
  • Other beverages
  • Other items
  • Yeast doughnuts
  • Mini doughnuts and doughnuts holes
  • Other doughnuts
  • Chart: Doughnut Stores Industry Products and Services Segmentation

  • Demand Determinants
  • Income and expenditure
  • Health and lifestyle
  • Demographics
  • Convenience

  • Major Markets
  • Mid-morning customers (8am to 11am)
  • Lunchtime customers (11am to 3pm)
  • Nighttime customers (10pm to 4am)
  • Dinnertime customers (6pm to 10pm)
  • Early morning customers (4am to 8am)
  • Afternoon customers (3pm to 6pm)
  • Chart: Major Market Segmentation for the Doughnut Stores Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Doughnut Stores

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Doughnut Stores Industry

  • Industry Globalization
    Dunkin' Brands Inc., Tim Hortons Inc.,
  • Table: Dunkin' Brands Inc. - financial performance
  • Table: Tim Hortons Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Doughnut Stores Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Doughnut Stores Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Consumer spending in the US (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • An Americanized spelling of doughnut that spawned in part from Dunkin' Brands' shortening of the term for aesthetic appeal and cost savings on signage and marketing materials.
  • Espresso
  • Coffee brewed by forcing a small amount of nearly boiling water under pressure through finely ground coffee beans.
  • Food Service
  • The practice or business of making, transporting, and serving or dispensing prepared foods outside the home.
  • Franchise
  • An independently owned location that operates under a branded licensing and business model.
  • Point-Of-Sale (Pos) System
  • A system used at checkout in retail stores using computers and cash registers to capture transaction data at the time and place of sale.
  • Ready-To-Drink (Rtd)
  • A beverage produced and packaged for immediate consumption.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s industry research report on Doughnut Stores can be used to help you understand the industry’s market size, growth potential and major companies. Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. This information is perfectly suited to informing your business plans, pitch books, benchmarking and SWOT analysis.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Doughnut Stores:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Doughnut Stores market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Doughnut Stores, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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