Matched up: Rising smartphone adoption will benefit the mobile dating market

The Dating Services industry has performed well over the past five years as a growing number of consumers turn to the internet looking for love. The proliferation of broadband internet connections and greater legitimacy surrounding online dating has helped the industry outpace the overall economy and capture a rising share of the consumer dollar. Over the next five years, the percentage of households with access to the internet is projected to continue rising throughout the period, which will expand the consumer market for online dating services...read more.

Industry Statistics & Market Size
Revenue
$3bn
Annual Growth 12-17
5.3%
Forecast Growth 17-22
Profit
Employment
9,592
Businesses
6,747
Market Share of Companies
What Our Customers Say

Industry Threats & Opportunities

  • Consumer demand for online dating and matchmaking services is growing thanks to fading social stigmas
  • The use of mobile devices has helped reduce consumers’ hesitation to date online
  • Rising membership among the baby-boomer generation will aid revenue growth
  • Industry Report - Industry Products Chapter

    Online dating and matchmaking services are a burgeoning industry in the United States. As online dating becomes more socially acceptable, online dating and matchmaking services have seen a rise in demand. Online dating makes up the majority of industry sales, followed by phone dating services. The value of sales for each service depends on the quantity sold as well as the price of those services.Online datingDating websites, free and subscription-based, comprise the largest segment in the industry. This segment does not include social networking sites; rather it is made up of websites that are primarily focused on allowing individuals to form romantic relationships. Dat...purchase to read more.

    Additional Insights for the Dating Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Dating Services Industry are

  • Access to niche markets
  • Ability to quickly adopt new technology
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Number of mobile internet connections and Percentage of services conducted online in the Dating Services industry impact industry performance..

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    What is the Dating Services Industry?

    Companies in this industry provide services allowing clients to meet with other clients, usually with the intent of pursuing romantic relationships. Services can be provided via phone, internet, magazine and newspaper. The industry also includes companies that specialize in singles events, such as speed dating. It does not include social networking sites.

    Industry Products
  • Online dating
  • Mobile dating
  • Matchmakers
  • Singles events
  • Industry Activities
  • Providing online personal introductory services
  • Providing specialist print media introductory services
  • Providing cell phone introductory services
  • Organizing singles events
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of mobile internet connections
  • Percentage of services conducted online
  • Number of adults aged 20 to 64
  • Marriage rate
  • Per capita disposable income
  • Time spent on leisure and sports

  • Current Performance
  • Online consumer preferences
  • Mobile opportunities
  • Evolving technology
  • Industry consolidation
  • Chart: Revenue Growth

  • Industry Outlook
  • The next medium: smartphone apps
  • Regulation on the rise
  • Table: Dating Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Dating Services Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Internet Service Providers

  • Products & Services
  • Online dating
  • Mobile dating
  • Matchmakers
  • Singles events
  • Other
  • Chart: Dating Services Industry Products and Services Segmentation

  • Demand Determinants
  • Changing consumer preferences
  • Seasonality
  • Proportion of single adults
  • Internet connectivity

  • Major Markets
  • Consumers 18 to 29 years old
  • Consumers 30 to 49 years old
  • Consumers 50 to 64 years old
  • Consumers 65 years old and up
  • Chart: Major Market Segmentation for the Dating Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesMarketingOther expenses
  • Chart: Cost Structure Benchmarking – Sector vs Dating Services

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Dating Services Industry

  • Industry Globalization
    Match Group Inc.eHarmony Inc.
  • Table: Match Group Inc. - financial performance
  • Table: eHarmony Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Dating Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Dating Services Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Internet Traffic Volume (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Singles Event
  • Event in which prospective romantic partners can meet each other. Typically the event is less structured than a speed dating event and the proportion of men to women is not predetermined.
  • Speed Dating
  • An organized event in which prospective romantic partners meet each other through a series of short one-on-one meetings.
  • Traditional Matchmaking Service
  • A company that mainly operates offline and provides clients with potential matches after reviewing client compatibility within its network.
  • Why buy this report?

    IBISWorld’s Dating Services Industry Research Report offers insight into the market at the national level. Our analysis highlights macro trends in the overall sector and the micro trends faced by companies that do business in the Dating Services industry. Our five-year outlook forecasts explain how the market is set to change and the product segments that will drive growth.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Dating Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Dating Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Dating Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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