Thrills galore: Ingraining popular film franchises into park attractions will generate massive returns

The Amusement Parks industry has grown strongly over the past five years, driven by a rise in international and domestic visitor numbers and rising consumer spending. Although the industry is highly competitive, the major amusement park operators have used their intellectual property rights to major film franchises and entertainment to their advantage, pivoting beloved films and characters into exciting new features and rides to propel revenue and increase profit margins. The industry is dominated by a small number of massive entertainment companies, which have pursued both domestic and international expansion opportunities, including China and the Middle more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22

Industry Threats & Opportunities

  • An expanding economy and travel-related trends are the main factors driving the industry
  • Many amusement parks are subject to extreme revenue volatility throughout the year
  • Major investment by the top amusement parks in new rides and attractions will pay off
  • Industry Report - Industry Locations Chapter

    While industry establishments are relatively well-dispersed throughout the United States, industry revenue, wages and employment are largely concentrated in Florida and California. This distinction is caused by major players like The Walt Disney Company and Universal Parks & Resorts that collectively operate just a handful of amusement park establishments, but which account for substantial portions of the industry's total market. Florida, for example, contains only 10.1% of industry establishments in 2017, while the state accounts for an estimated 33.1% and 39.5% of industry wages and employment, respectively. Similarly, while California is expected to host just 9.9% of total industry establishments in 2017, the state will likely account for 42.1% o...purchase to read more.

    Additional Insights for the Amusement Parks Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Amusement Parks Industry are

  • Access to multiskilled and flexible workforce
  • Proximity to key markets
  • Carrying out all necessary maintenance to keep facilities in good condition
  • IBISWorld analysts also discuss how external factors such as Consumer spending and Domestic trips by US residents in the Amusement Parks industry impact industry performance..

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    What's in this report

    What is the Amusement Parks Industry?

    Amusement and theme park companies operate mechanical rides, water rides, games, shows, themed exhibits, refreshment stands and other attractions. Establishments may also lease space on a contract basis.

    Industry Products
  • Admissions, rides and games
  • Food and beverages
  • Merchandise
  • Industry Activities
  • Operating theme parks
  • Operating water parks
  • Operating amusement piers
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer spending
  • Domestic trips by US residents
  • Inbound trips by non-US residents
  • Time spent on leisure and sports
  • Number of adolescents aged 10 to 19

  • Current Performance
  • Attendance returns
  • Industry structure
  • Profit volatility
  • Chart: Revenue Growth

  • Industry Outlook
  • New attractions drive interest
  • Consolidation by necessity
  • Future challenges
  • Table: Amusement Parks Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Amusement Parks Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Advertising Agencies
  • Beer Wholesaling
  • Confectionery Wholesaling
  • Food Service Contractors
  • Hotels & Motels
  • Musical Groups & Artists
  • Vending Machine Operators
  • Wine & Spirits Wholesaling

  • Products & Services
  • Admissions, rides and games
  • Food and beverages
  • Merchandise
  • Other
  • Chart: Amusement Parks Industry Products and Services Segmentation

  • Demand Determinants
  • Destination amusement parks
  • Weather and travel
  • Offerings

  • Major Markets
  • Domestic visitors younger than 18
  • Domestic visitors aged 18 to 34
  • Domestic visitors aged 45 to 54
  • Domestic visitors aged 35 to 44
  • Domestic visitors aged 55 to 64
  • International visitors
  • Domestic visitors older than 65
  • Chart: Major Market Segmentation for the Amusement Parks Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesRent and utilitiesPurchases and DepreciationOther
  • Chart: Cost Structure Benchmarking – Sector vs Amusement Parks

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Amusement Parks Industry

  • Industry Globalization
    Walt Disney Co, NBCUniversal Media LLC, SeaWorld Entertainment Inc., Cedar Fair LP, Six Flags Entertainment Corporation,
  • Table: Walt Disney Co - financial performance
  • Table: NBCUniversal Media LLC - financial performance
  • Table: SeaWorld Entertainment Inc. - financial performance
  • Table: Cedar Fair LP - financial performance
  • Table: Six Flags Entertainment Corporation - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Amusement Parks Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Amusement Parks Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Consumer spending (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table: Industry Financial Ratios
    Combination Park
  • A water park that has both indoor and outdoor attractions.
  • Destination Park
  • A water park that attracts visitors from outside the regional area who visit the location for the specific purpose of going to the water park.
  • In-Park Spending
  • Average amount of money spent per visitor on tickets, food, beverages, souvenirs and other in-park purchases.
  • Season Pass
  • A ticket that allows visitors multiple entries over a defined period or season for one price.
  • What Our Customers Say

    Why buy this report?

    The Amusement Parks Industry Research Report measures market size, analyses current and future trends, and provides an indication of market share for the industry’s largest companies. IBISWorld’s collection of industry market research reports gives you insightful, up-to-date information on the supply chains, economic drivers, and key buyers and markets for hundreds of industries.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Amusement Parks:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Amusement Parks market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Amusement Parks, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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