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Temporary-Employment Placement Agencies in Germany - Market Research Report (2014-2029)

Ashkan Salim Ashkan Salim Frankfurt, Germany Last Updated: October 2024 WZ N78.20DE

Revenue

€26.2bn

2024

€26.2bn

Past 5-Year Growth

Profit

€XXX.Xm

Employees

690k

Businesses

5,476

Wages

€XX.Xbn

Temporary-Employment Placement Agencies in Germany industry analysis

The temporary staffing industry has struggled with declining turnover overall over the last five years. Since 2019, turnover in the sector has fallen by an average of 5.4% per year. As a result of the war in Ukraine and the sharp rise in energy and food prices, the business expectations of many customers deteriorated and limited their search for staff. Consumer sentiment among private households also deteriorated and potential candidates postponed their job search until supposedly safer times.In 2023, the number of temporary employment agencies at companies also decreased and fewer temporary workers were placed. As a result, the number of companies focussing on temporary staffing also fell. The reasons for this were the stagnating German economy and the subdued business climate of many corporate clients. However, despite the gloomy economy, the labour market as a whole is expected to see an intensified search for personnel and rising employment figures. As the industrial economy slowly recovers, the volume of orders in German industry is likely to increase. If the order volume increases, temporary labour can be deployed in line with demand without the need to expand the permanent workforce. In 2024, turnover is therefore expected to increase by 7.2% compared to the previous year to EUR 26.2 billion. At the same time, the conclusion of various collective wage agreements in 2024 is likely to put pressure on the profit margin of temporary employment agencies.Although it is becoming increasingly difficult to find suitable employees for customer assignments due to the low unemployment rate, the sector is expected to see growing turnover figures. Personnel service providers will face high demand in the coming years due to the structural labour shortage. Over the next five years, annual turnover growth is therefore expected to average 2.7%, which means that industry turnover is likely to total 29.9 billion euros in 2029. In order to better arm themselves against an economic downturn in the future, many companies in the sector will focus on digitalisation and occupying niche markets. Increasing specialisation, innovative business models and increased consolidation are therefore to be expected in the saturated market.

Trends and Insights

  • The sector is regarded as the integration engine of the German labour market. Temporary work enables many people with limited job opportunities to find employment in the German labour market. Many refugees find their employer through this sector.
  • The temporary staffing sector generates the largest share of turnover with the temporary employment of unskilled labour. However, skilled workers are currently in particularly high demand, which is why industry players are competing strongly for these workers.
  • The Central region is home to the largest number of companies in the employee leasing sector. Companies in this region benefit from the abundance of potential employees and customers.
  • Competition within the industry varies depending on the labour force in demand. Although companies try to differentiate themselves from one another by offering favourable rates, it is difficult for the temporary employment agencies themselves to cut costs, as the legal framework determines the level of pay for employees.

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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 5.4 % over the past five years, to reach an estimated €26.2bn in 2024.

Trends and Insights

The sector is seen as a driver of integration in the German labour market

  • Most refugees find their employer through temporary work. Around a third of unemployed refugees have found employment in temporary work in recent years. In addition to employment, the industry's integration services often include close support when dealing with authorities and assistance with translations.
  • Additional trends and insights available with purchase
Temporary-Employment Placement Agencies in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Biggest companies in the Temporary-Employment Placement Agencies in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Randstad N. V.
1,789.0
Adecco Germany Holding S.A. & Co. KG
974.7
Hays AG
880.2

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Temporary-Employment Placement Agencies in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Provision of auxiliary staff, Provision of skilled labour and Provision of specialists. Provision of auxiliary staff is the largest segment of the Temporary-Employment Placement Agencies in Germany.

Trends and Insights

The demand for auxiliary staff has increased in recent years

  • The majority of workers hired out by temporary employment agencies are deployed in companies for unskilled labour. These are mainly employees with little education and few qualifications, and the proportion of women and refugees is also very high.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Companies in this sector are involved in hiring out labour for a limited period of time. In this way, the client's workforce is to be increased or temporarily strengthened. The temporary workers are subject to the hirer's right to issue instructions, but at the same time remain employees of the temporary employment agency.

What's included in this industry?

Provision of auxiliary staffProvision of skilled labourProvision of specialistsProvision of experts

Companies

Randstad N. V.Adecco Germany Holding S.A. & Co. KGHays AG

Purchase this report to view all 5 major companies in this industry.

Related Terms

LABOUR POOL/EMPLOYEE POOLBORROWING COMPANIESHIRED LABOUR/WAGE LABOUR/TEMPORARY WORKVACANCY TIME

Industry Code

WZ 2008

WZ 78.20 - Temporary-Employment Placement Agencies in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The sector is regarded as the integration engine of the German labour market. Temporary work enables many people with limited job opportunities to find employment in the Germ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

The temporary staffing sector generates the largest share of turnover with the temporary employment of unskilled labour. However, skilled workers are currently in particularl...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The Central region is home to the largest number of companies in the employee leasing sector. Companies in this region benefit from the abundance of potential employees and c...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Competition within the industry varies depending on the labour force in demand. Although companies try to differentiate themselves from one another by offering favourable rat...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Randstad N. V. has the largest market share in the temporary employment sector. For the industry player, it is important to closely monitor market trends and know what measur...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Randstad N. V.'s performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Adecco Germany Holding S.A. & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Hays AG's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 2 additional companies

Detailed analysis

  • Description and key data for Randstad N. V., and factors influencing its performance in the industry
  • Description and key data for Adecco Germany Holding S.A. & Co. KG, and factors influencing its performance in the industry
  • Description and key data for Hays AG, and factors influencing its performance in the industry
  • Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Since April 2017, the maximum duration of temporary employment has been enshrined in the German Temporary Employment Act. This means that the hirer may not assign the same te...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The profit margin of the individual companies depends heavily on the type of labour provided. The provision of specialist and skilled workers brings a significantly higher pr...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Temporary-Employment Placement Agencies industry in Germany in 2024?

The market size of the Temporary-Employment Placement Agencies industry in Germany is €26.2bn in 2024.

How many businesses are there in the Temporary-Employment Placement Agencies in Germany industry in 2024?

There are 5,476 businesses in the Temporary-Employment Placement Agencies industry in Germany, which has declined at a CAGR of 1.7 % between 2019 and 2024.

Has the Temporary-Employment Placement Agencies industry in Germany grown or declined over the past 5 years?

The market size of the Temporary-Employment Placement Agencies industry in Germany has been declining at a CAGR of 5.4 % between 2019 and 2024.

What is the forecast growth of the Temporary-Employment Placement Agencies industry in Germany over the next 5 years?

Over the next five years, the Temporary-Employment Placement Agencies industry in Germany is expected to grow.

What are the biggest companies in the Temporary-Employment Placement Agencies market in Germany?

The biggest companies operating in the Temporary-Employment Placement Agencies market in Germany are Randstad N. V., Adecco Germany Holding S.A. & Co. KG and Hays AG

What does the Temporary-Employment Placement Agencies in Germany include?

Provision of auxiliary staff and Provision of skilled labour are part of the Temporary-Employment Placement Agencies industry.

Which companies have the highest market share in the Temporary-Employment Placement Agencies in Germany?

The company holding the most market share in Germany is Randstad N. V..

How competitive is the Temporary-Employment Placement Agencies industry in Germany?

The level of competition is high and steady in the Temporary-Employment Placement Agencies industry in Germany.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Employment Placement Agencies in Germany
  • Hospitals in Germany
  • Residential Nursing Care in Germany

Complementors

  • Legal Activities in Germany
  • Accounting, Bookkeeping & Auditing in Germany
  • Employment Placement Agencies in Germany

International industries

  • Office Staffing & Temp Agencies in the US
  • Office Staffing & Temp Agencies in Canada
  • Temporary Staff Services in Australia
  • Temporary Staff Services in New Zealand
  • Temporary-Employment Placement Agencies in the UK

View all industries in Germany

Methodology

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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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