Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 3.3% over the past five years, to reach an estimated €272,0Mrd. in 2024.
Trends and Insights
- Die Supermärkte und Discounter gehören zu den Profiteuren der Pandemie. Im Gegensatz zu Restaurants und anderen gastronomischen Betrieben mussten sie ihre Geschäfte nicht schließen. Zudem profitierten sie gerade zu Beginn der Pandemie von Vorratskäufen.
- Additional trends and insights available with purchase
Biggest companies in the Supermärkte und Discounter
| Company
2024 | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Edeka-Gruppe | ||||
Schwarz Beteiligungs-GmbH | ||||
Rewe Group |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Frischeprodukte, Verpackte Ware and Getränke. Frischeprodukte is the largest segment of the Supermärkte und Discounter.
Trends and Insights
<LI>Zu den Frischeprodukten zählen Fleisch und Fleischwaren sowie Fisch und Fischwaren.
- Auch Obst, Gemüse, Brot und Backwaren sowie Käse fallen in diese Sparte.</LI><LI>Den größten Umsatzanteil innerhalb dieser Kategorie machen Obst, Gemüse, Fleisch- und Fischwaren aus. In den letzten Jahren konnten die Discounter in diesen Bereichen ein geringfügiges Wachstum des Umsatzanteils verbuchen, da sie mehr Bio- und Convenience-Produkte in ihr Sortiment aufgenommen haben.</LI><LI>Bei Obst und Gemüse beziehen immer mehr Akteure einen Teil ihrer Waren von Lieferanten aus der Region, was die Lieferwege verkürzt und umweltbewusste Verbraucher anspricht. Der Obst- und Gemüseabsatz der Supermärkte und Discounter profitiert zudem vom wachsenden Gesundheitsbewusstsein der Verbraucher.</LI>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Die Supermarktbranche in Deutschland ist hart umkämpft. Dabei haben die Eigenmarken der Supermärkte im niedrigen Preissegment, die wachsende Anzahl von Markenartikeln der Discounter und die insgesamt breitere Produktpalette zum Preis- und Absatzwettbewerb beigetragen. Die Branchenumsätze sind im Zeitraum von 2019 bis 2024 durchschnittlich um 3,3 % pro Jahr gewachsen. Da die Verbraucher zu Beginn der COVID-19-Pandemie vermehrt Vorratskäufe tätigten, stieg der Branchenumsatz 2020 deutlich an. Mit dem Impfstart und der Lockerung der Infektionsschutzmaßnahmen hat sich das Kaufverhalten der Verbraucher bereits 2021 größtenteils wieder normalisiert. Dennoch ist der Branchenumsatz weiter gewachsen, da die Verbraucherpreise für Lebensmittel deutlich angestiegen sind. 2024 dürfte der Branchenumsatz um 1,3 % auf 272 Milliarden Euro steigen.
What's included in this industry?
FrischeprodukteVerpackte WareGetränkeNon-FoodNear FoodSüßwarenFrischeprodukteVerpackte WareGetränkeNon-FoodNear FoodSüßwarenCompanies
Edeka-GruppeSchwarz Beteiligungs-GmbHRewe GroupPurchase this report to view all 5 major companies in this industry.
Related Terms
SB-WARENHAUSCONVENIENCETRADING-UPNEAR FOODNON-FOODIndustry Code
WZ G47.11DE - Supermärkte und Discounter
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Monatliches Haushaltsnettoeinkommen. Das Haushaltseinkommen ist ein Indikator dafür, wie viel Geld die Verbraucher für den Kauf von Lebensmitteln und anderen Produkten zur Ver...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Angebot und Nachfrage nach Frischeprodukten werden von den aktuellen Verbrauchertrends bestimmt</B>. <LI>Zu den Frischeprodukten zählen Fleisch und Fleischwaren sowie Fisch...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
<B>Betriebe siedeln sich bevorzugt in einwohnerstarken Regionen an</B>. <LI>Die Bevölkerungsdichte in Deutschland ist der wichtigste Faktor für die Verteilung der Betriebe von...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each region in 2024
- Number and share of revenue each region accounts for in 2024
- Number and share of wages each region accounts for in 2024
- Number and share of employees in each region in 2024
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Nähe zu wichtigen Märkten. Supermärkte und Discounter profitieren von Standorten in bevölkerungsreichen Gegenden, da es hier die meisten potenziellen Kunden gibt. Standorte mi...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Allianzen sollen die Verhandlungsposition gegenüber Zulieferern stärken und die Einkaufskosten optimieren 2020 hat Edeka zusammen mit dem Online-Händler und Lieferdienst Picn...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Edeka-Gruppe's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Schwarz Beteiligungs-GmbH's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Rewe Group's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for Edeka-Gruppe, and factors influencing its performance in the industry
- Description and key data for Schwarz Beteiligungs-GmbH, and factors influencing its performance in the industry
- Description and key data for Rewe Group, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B>Lebensmittel-Informationsverordnung (LMIV)</B>. <LI>Supermärkte und Discounter dürfen Produkte verkaufen, welche die Kennzeichnungsvorgaben der Lebensmittelinformations-Ver...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Supermärkte und Discounter industry in Germany in 2024?
The market size of the Supermärkte und Discounter industry in Germany is €272,0Mrd. in 2024.
How many businesses are there in the Supermärkte und Discounter industry in 2024?
There are 22.948 businesses in the Supermärkte und Discounter industry in Germany, which has declined at a CAGR of -1.8% between 2019 and 2024.
Has the Supermärkte und Discounter industry in Germany grown or declined over the past 5 years?
The market size of the Supermärkte und Discounter industry in Germany has been at a CAGR of 3.3% between 2019 and 2024.
What is the forecast growth of the Supermärkte und Discounter industry in Germany over the next 5 years?
The Supermärkte und Discounter in Germany market is forecast to over the five years from 2024 to 2029
What are the biggest companies in the Supermärkte und Discounter market in Germany?
The biggest companies operating in the Supermärkte und Discounter market in Germany are Edeka-Gruppe, Schwarz Beteiligungs-GmbH and Rewe Group
What does the Supermärkte und Discounter in Germany include?
Frischeprodukte and Verpackte Ware are part of the Supermärkte und Discounter industry.
Which companies have the highest market share in the Supermärkte und Discounter in Germany?
The company holding the most market share in Germany is Edeka-Gruppe.
How many people are/were employed in the Supermärkte und Discounter in Germany in 2024?
There are 926k employed in the Supermärkte und Discounter industry in Germany 2024.
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Methodology
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What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
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IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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