Industry Statistics and Rankings
How does this industry perform in Germany compared to Europe?
Country Benchmarking
Industry Data Germany
Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.
Revenue
#6 In EuropeBusiness
#12 In EuropeEmployees
#8 In EuropeWages
#4 In EuropeStalls and markets’ industry revenue across Europe is anticipated to contract at a compound annual rate of 5.9% to €38.6 billion over the five years through 2024. The owner-operator nature of the industry and the small size of stalls mean that no companies have any substantial scale and instead operate from one stall. This does cap revenue due to limited expansion opportunities and stalls that are the most successful tend to open shops or restaurants. Stalls and markets experience some seasonal demand spikes. At Christmas time, visiting stalls across Europe is a festive tradition for many people which boost sales and revenue.
Enterprises
Number of businesses in 2024
Biggest companies in the Stalls & Markets in Germany
| Company | Market Share (%)
2024 | Revenue (€m)
2024 | Profit (€m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Neue Heimat | 53.4 | 1.4 | 2.6 |
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Top Questions Answered in this Report
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What is the market size of the Stalls & Markets industry in Germany in 2024?
The market size of the Stalls & Markets industry in Germany is €1.5bn in 2024.
How many businesses are there in the Stalls & Markets in Germany industry in 2024?
There are 7,698 businesses in the Stalls & Markets industry in Germany, which has grown at a CAGR of 3.5 % between 2019 and 2024.
Has the Stalls & Markets industry in Germany grown or declined over the past 5 years?
The market size of the Stalls & Markets industry in Germany has been declining at a CAGR of 3.9 % between 2019 and 2024.
What is the forecast growth of the Stalls & Markets industry in Germany over the next 5 years?
Over the next five years, the Stalls & Markets industry in Germany is expected to grow.
What are the biggest companies in the Stalls & Markets market in Germany?
The biggest company operating in the Stalls & Markets market in Germany is Neue Heimat
What does the Stalls & Markets in Germany include?
Food and groceries and Textile, Clothing and Footwear are part of the Stalls & Markets industry.
Which companies have the highest market share in the Stalls & Markets in Germany?
The company holding the most market share in Germany is Neue Heimat.
How competitive is the Stalls & Markets industry in Germany?
The level of competition is moderate and steady in the Stalls & Markets industry in Germany.
Related Industries
This industry is covered in 37 countries
Domestic industries
Competitors
- Textile Retailing in Germany
Complementors
- Food, Drink & Tobacco Stalls & Markets in Germany
- Textiles, Clothing & Footwear Stalls & Markets in Germany
- Other Goods Stalls & Markets in Germany
International industries
Table of Contents
About this industry
Industry definition
The industry retails goods from stalls in open-air or covered markets or from stalls in streets or other open spaces. It can also include the sale of goods from motorised vehicles like trucks and trailers.
Related Terms
STALL POINT-OF-SALEMARKETWhat's included in this industry?
Food and groceriesTextile, Clothing and Footwear Household appliances and consumer electronicsOther goodsCompanies
Neue HeimatIndustry Code
478 - Retail sale via stalls and markets in Germany
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Performance
Revenue Highlights
Trends
- Revenue
- 2024 Revenue Growth
- Revenue Volatility
Employment Highlights
Trends
- Employees
- Employees per Business
- Revenue per Employee
Business Highlights
Trends
- Businesses
- Employees per Business
- Revenue per Business
Profit Highlights
Trends
- Total Profit
- Profit Margin
- Profit per Business
Current Performance
Charts
- Revenue
- Employees
- Business
- Profit
Analysis
What's driving current industry performance in the Stalls & Markets in Germany industry?
Outlook
Analysis
What's driving the Stalls & Markets in Germany industry outlook?
Volatility
Analysis
What influences volatility in the Stalls & Markets in Germany industry?
Charts
- Industry Volatility vs. Revenue Growth Matrix
Life Cycle
Analysis
What determines the industry life cycle stage in the Stalls & Markets in Germany industry?
Charts
- Industry Life Cycle Matrix
Products and Markets
Highlights
Trends
- Largest Market
- Product Innovation
Key Takeaways
Younger people are the biggest customers for markets. Social media has extended the reach of stalls who can market their products and convince people to travel to come and check them out.
Products and Services
Charts
- Products and Services Segmentation
Analysis
How are the Stalls & Markets in Germany industry's products and services performing?
Analysis
What are innovations in the Stalls & Markets in Germany industry's products and services?
Major Markets
Charts
- Major Market Segmentation
Analysis
What influences demand in the Stalls & Markets in Germany industry?
International Trade
Highlights
- Total Imports into Germany
- Total Exports into Germany
Heat maps
- Industry Concentration of Imports by Country
- Industry Concentration of Exports by Country
Data Tables
Value and annual change (%) included
- Number of Imports and Exports by European Country (2024)
Competitive Forces
Highlights
Trends
- Concentration
- Competition
- Barriers to Entry
- Substitutes
- Buyer Power
- Supplier Power
Key Takeaways
High fragmentation keeps concentration low, with small independent stalls. Markets are competitive, with many stalls vying for the attention of customers in small spaces, making it very easy to compare products and prices. Successful stalls go on to open restaurants, keeping concentration low.
Supply Chain
Charts
Buyer and supply industries
Geographic Breakdown
Business Locations
Heat maps
- Share of Total Industry Establishments by Region (2024)
Data Tables
- Number of Establishments by Region (2024)
Charts
- Share of Establishments vs. Population of Each Region
Analysis
What regions are businesses in the Stalls & Markets in Germany located?
Companies
Data Tables
Top 1 companies by market share:
- Market share (2024)
- Revenue (2024)
- Profit (2024)
- Profit margin (2024)
External Environment
Highlights
Trends
- Regulation & Policy
- Assistance
Key Takeaways
Markets need to secure temporary or permanent licenses to trade. Temporary licenses allow stalls to trade in the market but without a permanent place. A permanent license gives stalls entitlement to a permanent pitch.
External Drivers
Analysis
What demographic and macroeconomic factors impact the Stalls & Markets in Germany industry?
Financial Benchmarks
Highlights
Trends
- Profit Margin
- Average Wage
- Largest Cost
Key Takeaways
Falling disposable income levels have reduced market sales. With less money to spend on discretionary goods, people have been spending less at markets.
Cost Structure
Charts
- Share of Economy vs. Investment Matrix
-
Industry Cost Structure Benchmarks:
- Marketing
- Depreciation
- Profit
- Purchases
- Wages
- Rent
- Utilities
- Other
Analysis
What trends impact cost in the Stalls & Markets in Germany industry?
Key Ratios
Data tables
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
- Revenue per Employee (2014-2029)
- Wages/Revenue (2014-2029)
- Employees per Establishment (2014-2029)
- Average Wage (2014-2029)
Country Benchmarks
European Leaders & Laggards
Data Tables
Top and boottom five countries listed for each:
- Revenue Growth (2024)
- Business Growth (2024)
- Job Growth (2024)
European Country Performance
Data Tables
Rankings available for 37 countries. Statistics ranked include:
- IVA/Revenue (2024)
- Imports/Demand (2024)
- Exports/Revenue (2024)
- Revenue per Employee (2024)
- Wages/Revenue (2024)
- Employees per Establishment (2024)
- Average Wage (2024)
Structural Comparison
Data Tables
Trends in 37 countries benchmarked against trends in Europe
- Concentration
- Competition
- Barriers to Entry
- Buyer Power
- Supplier Power
- Volatility
- Capital Intensity
- Innovation
- Life Cycle
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
Where does IBISWorld source its data?
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