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Non-Alcoholic Beer Production in Germany - Market Research Report (2014-2029)

Nina Koefler Nina Koefler Frankfurt, Germany Last Updated: November 2024 WZ SP11.03DE Spotlight Report

Revenue

€697.3m

2024

€697.3m

Past 5-Year Growth

Profit

€XX.Xm

Employees

2,558

Businesses

113

Wages

€XXX.Xm

Non-Alcoholic Beer Production in Germany industry analysis

In the last five years, the non-alcoholic beer production industry has developed extremely positively. Alcohol consumption among the population has fallen continuously, meaning that alternatives such as non-alcoholic beer are increasingly in demand among consumers. This is also reflected in the growth of the industry. Many established brewers have entered the market in recent years due to the growing interest in non-alcoholic beer and brew non-alcoholic beer varieties in addition to alcoholic beverages. In addition to the domestic market, industry players have also invested in marketing German non-alcoholic beers abroad in recent years and have successfully expanded their exports. As a result, industry sales have grown by an average of 1.4% per year since 2019. In the current year, the industry's turnover is expected to amount to 697.3 million euros. This corresponds to an increase of 3.3% compared to the previous year.Increasing health awareness and the currently improving consumer climate are having a positive impact on industry growth. More health-conscious consumers are increasingly turning to non-alcoholic alternatives and low-sugar drinks, which is increasing demand for non-alcoholic beers. Due to the rise in energy and food prices, producer prices have also risen and have recently increased the price of non-alcoholic beer, which is having a negative impact on demand and poses a risk to sales. As health awareness is expected to continue to rise, turnover in the industry is likely to continue to grow over the next five years. IBISWorld forecasts that industry turnover is likely to increase by an average of 1.8% per year over the next five years and reach 764 million euros in 2029. A slight increase in exports is also expected to contribute to this sales growth. The increasing focus on the sports and health sector is likely to lead to product innovations and a large number of new market entries in this sector.

Trends and Insights

  • Non-alcoholic beers are becoming increasingly popular. In the last five years, increased health awareness has boosted demand for non-alcoholic beverages. The isotonic effect and low sugar content are decisive factors when buying non-alcoholic beer.
  • Pilsner is the most popular non-alcoholic beer in Germany. This product segment accounts for the highest production volumes by far. However, mixed beer drinks such as non-alcoholic shandies and non-alcoholic wheat beers are also becoming increasingly popular.
  • The market for non-alcoholic beer is highly fragmented. Although large brewers are represented in the market for non-alcoholic beer, small and medium-sized industry players dominate. Market concentration will remain low over the next five years due to the high number of market entries.

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  • Critical performance data and rankings
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.4 % over the past five years, to reach an estimated €697.3m in 2024.

Trends and Insights

The non-alcoholic beer brewing industry is growing

  • Alcohol-free beer was established in Germany as early as 1972 by master brewer Ulrich Wappler in the GDR as AUBI (Autofahrer-Bier), but the industry has only experienced its strongest growth since the end of the 2000s.
  • Additional trends and insights available with purchase
Non-Alcoholic Beer Production in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The range of non-alcoholic beers is likely to expand

  • Almost all types of beer can also be produced alcohol-free. Non-alcoholic wheat beer and non-alcoholic Pilsner are particularly popular, but non-alcoholic Radler is also becoming increasingly popular. In recent years, regional varieties such as Kölsch, Alt and craft beers have also appeared on the market.

Biggest companies in the Non-Alcoholic Beer Production in Germany

There are no companies that hold a large enough market share in the Non-Alcoholic Beer Production in Germany industry for IBISWorld to include in this product.

Products & Services Segmentation

Non-Alcoholic Beer Production in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Pilsner beers, Pale lagers and export beers and Malt and mixed beer beverages. Pilsner beers is the largest segment of the Non-Alcoholic Beer Production in Germany.

Trends and Insights

Germany produces the most non-alcoholic pilsner beer

  • Pilsner is a light-coloured, strongly hopped, bottom-fermented beer. Due to its high hop content, it has a slightly bitter, tart flavour.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This sector is dedicated to the production of non-alcoholic beer and non-alcoholic mixed beer drinks. A beer with an alcohol content of between 0.0% and 0.5% is considered alcohol-free in Germany.

What's included in this industry?

Non-alcoholic beerNon-alcoholic mixed beer drinks

Companies

Purchase this report to view all major companies in this industry.

Related Terms

CRAFT BEERWHEELERSISOTONIC DRINKS

Industry Code

WZ 2008

WZ 11.05.0 - Non-Alcoholic Beer Production in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Non-alcoholic beers are becoming increasingly popular. In the last five years, increased health awareness has boosted demand for non-alcoholic beverages. The isotonic effect ...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Factors that influence volatility in the industry
  • Key success factors for businesses to overcome volatility

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Pilsner is the most popular non-alcoholic beer in Germany. This product segment accounts for the highest production volumes by far. However, mixed beer drinks such as non-alc...

In this chapter

  • Products & Services
  • Major Markets
  • International Trade

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level
  • Total imports, level and trend
  • Total exports, level and trend
  • Trade Balance

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024
  • International trade, including imports by country and exports by country

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services
  • Recent trends in import and export volumes, country of origin or destination, and expected future trends

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Purchase this report to unlock analyst insights.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The market for non-alcoholic beer is highly fragmented. Although large brewers are represented in the market for non-alcoholic beer, small and medium-sized industry players d...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The production of non-alcoholic beer is subject to the Purity Law. This states that non-alcoholic beer, like alcoholic beer, is only made from the four ingredients hops, malt...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The cost of materials is the largest cost item in this industry. The production of non-alcoholic beer in accordance with the Purity Law requires hops, malt, yeast and water. ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Non-Alcoholic Beer Production industry in Germany in 2024?

The market size of the Non-Alcoholic Beer Production industry in Germany is €697.3m in 2024.

How many businesses are there in the Non-Alcoholic Beer Production in Germany industry in 2024?

There are 113 businesses in the Non-Alcoholic Beer Production industry in Germany, which has grown at a CAGR of 8.5 % between 2019 and 2024.

Has the Non-Alcoholic Beer Production industry in Germany grown or declined over the past 5 years?

The market size of the Non-Alcoholic Beer Production industry in Germany has been growing at a CAGR of 1.4 % between 2019 and 2024.

What is the forecast growth of the Non-Alcoholic Beer Production industry in Germany over the next 5 years?

Over the next five years, the Non-Alcoholic Beer Production industry in Germany is expected to grow.

What does the Non-Alcoholic Beer Production in Germany include?

Non-alcoholic beer and Non-alcoholic mixed beer drinks are part of the Non-Alcoholic Beer Production industry.

How competitive is the Non-Alcoholic Beer Production industry in Germany?

The level of competition is low and steady in the Non-Alcoholic Beer Production industry in Germany.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Beer Production in Germany

Complementors

  • Beverage Wholesaling in Germany
  • Beverage Retailers in Germany
  • Bars & Nightclubs in Germany

International industries

  • Beer Manufacturing in Australia
  • Craft Beer Production in Australia
  • Non-Alcoholic Beer Production in the UK
  • Beer Production in the UK
  • Craft Beer Production in the UK

View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.