Market size and recent performance (2013-2028)
Industry revenue has declined at a CAGR of -1.5% over the past five years, to reach an estimated €10,0Mrd. in 2023.
Trends and Insights
- Aufgrund des steigenden Einkommens und des zunehmenden Umweltbewusstseins sind Verbraucher tendenziell bereit, mehr Geld für Branchenprodukte auszugeben. Das hat positive Auswirkungen auf den Umsatz des Großhandels mit Keramik und Reinigungsmitteln.
- Additional trends and insights available with purchase
Biggest companies in the Großhandel mit keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln
| Company
2023 | Market Share (%)
2023 | Revenue ($m)
2023 | Profit ($m)
2023 | Profit Margin (%)
2023 |
|---|---|---|---|---|
The Procter & Gamble Company | ||||
Metro AG | ||||
Henkel AG & Co. KGaA |
To view the market share and analysis for all 5 top companies in this industry, view purchase options.
Products & Services Segmentation
Industry revenue is measured across several distinct product and services lines, including Universal-, Voll- und Colorwaschmittel, Behälterglas and Putzmittel. Universal-, Voll- und Colorwaschmittel is the largest segment of the Großhandel mit keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln.
Trends and Insights
<LI>Die bedeutendste Produktgruppe der Branchenakteure umfasst Universal-, Voll- und Colorwaschmittel.</LI><LI>Vor allem bekannte Marken wie Ariel, Persil, Spee und Lenor profitierten im Verlauf der letzten fünf Jahre vom steigenden Markenbewusstsein der Verbraucher.
- Dank der hohen Nachfrage nach den Produkten dieser renommierten Marken, die in der Regel einen höheren Verkaufspreis ausweisen als die Eigenmarken der Einzelhändler, ist der Umsatzanteil der gesamten Produktgruppe in den vergangenen fünf Jahren gestiegen.</LI><LI>Da auch in den kommenden fünf Jahren mit einem anhaltenden Anstieg des Marken- und Qualitätsbewusstseins der Verbraucher zu rechnen ist, dürfte sich der Umsatzanteil dieser Produktgruppe in diesem Zeitraum weiter erhöhen.</LI>
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Die Branche des Großhandels mit keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln hat sich in den letzten fünf Jahren negativ entwickelt. Zwar sind das verfügbare Einkommen und das Qualitäts-, Umwelt- und Markenbewusstsein der Verbraucher gestiegen. Allerdings ging im Verlauf der letzten Jahre die Zahl der privaten Haushalte in Deutschland zurück. Da die Mehrheit der Branchenerzeugnisse zur Führung eines Haushalts benötigt wird, wirkte diese Entwicklung negativ auf den Branchenumsatz aus, sodass dieser zwischen 2018 und 2023 im Mittel um jährlich 0,7 % gesunken ist.<BR />Der starke Anstieg der Erzeugerpreise in den letzten Jahren hat dazu geführt, dass die Großhändler ihre Produkte von den Herstellern zu höheren Preisen einkauften. Um ihre Gewinnmargen hoch zu halten, haben die Großhändler der Branche versucht, die gestiegenen Beschaffungskosten an ihre Kunden weiterzugeben. Allerdings konnten die Großhändler die höheren Beschaffungskosten nicht vollständig an ihre Kunden weitergeben, sodass die Branche seit 2018 einen Rückgang der Gewinnmarge verzeichnete. Der Umsatz der Großhändler von keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln dürfte im Jahr 2023 gegenüber dem Vorjahr einen Rückgang von 1,9 % auf 10,5 Milliarden Euro verzeichnen.<BR />In den kommenden fünf Jahren dürften sich die Zahl der privaten Haushalte und das ihnen zur freien Verfügung stehende Einkommen erhöhen, sodass IBISWorld in diesem Zeitraum mit einem durchschnittlichen jährlichen Wachstum des Branchenumsatzes von 1,7 % rechnet. 2028 dürfte sich der Branchenumsatz demnach auf 11,4 Milliarden Euro belaufen. Dabei dürften vor allem das steigende Qualitäts-, Umwelt- und Markenbewusstsein der Verbraucher und die zunehmende Nachfrage durch Reinigungen und andere primäre Abnehmermärkte einen Anstieg des Branchenumsatzes bewirken. Gleichzeitig dürfte sich in den kommenden fünf Jahren die bisherige Konsolidierung unter den Großhändlern fortsetzen, weshalb die Zahl der Branchenteilnehmer und der Betriebe voraussichtlich weiter abnehmen wird. Dazu dürften auch die fortschreitende Vertikalisierung und die zunehmende Marktmacht der Hersteller beitragen.
What's included in this industry?
Universal-, Voll- und ColorwaschmittelBehälterglasPutzmittelGeschirrspülmittelGeschirrUniversal-, Voll- und ColorwaschmittelBehälterglasPutzmittelGeschirrspülmittelGeschirrSonstige ProdukteCompanies
The Procter & Gamble CompanyMetro AGHenkel AG & Co. KGaAPurchase this report to view all 5 major companies in this industry.
Related Terms
CLOUD-COMPUTINGENTERPRISE-RESOURCE-PLANNING-(ERP-)SYSTEMBARCODEDETERGENZIENIndustry Code
WZ G46.44DE - Großhandel mit keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Nachfrage durch Supermärkte und Discounter. Supermärkte und Discounter sind als nachgelagerte Branche ein primärer Abnehmermarkt für den Großhandel, da unter anderem Geschirr,...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2013-2022) and forecast (2023-2028)
- Employees, including historical (2013-2022) and forecast (2023-2028)
- Businesses, including historical (2013-2022) and forecast (2023-2028)
- Profit, including historical (2013-2023)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
<B>Das Segment der Universal-, Voll- und Colorwaschmittel profitiert von einem steigenden Markenbewusstsein</B>. <LI>Die bedeutendste Produktgruppe der Branchenakteure umfasst...
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2023
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2023
- Major market segmentation in 2023
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
<B>Die Region Mitte ist aufgrund der zahlreichen Abnehmerbranchen besonders beliebt</B>. <LI>In der Region Mitte sind die meisten Großhandelsbetriebe vorzufinden, wobei sich d...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2023
Tables
- Number and share of establishments in each region in 2023
- Number and share of revenue each region accounts for in 2023
- Number and share of wages each region accounts for in 2023
- Number and share of employees in each region in 2023
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Gute Anbindung an Transportinfrastruktur. Da der Transport der Waren ein wichtiger Tätigkeitsbereich des Großhandels ist, ist eine effiziente Distribution mit geringen Lieferk...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2018-2023
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
P&G hat ein Innovationszentrum eröffnet, um nachhaltigere und effizientere Lieferketten zu entwickeln Procter & Gamble hat im Juni 2021 das neue Product Supply Innovation Cen...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2019 through 2023
- Major companies in the industry, including market share, revenue, profit and profit margin in 2023
- Overview of The Procter & Gamble Company's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Metro AG's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of Henkel AG & Co. KGaA's performance by revenue, market share and profit margin from 2017 through 2023
- Overview of revenue, market share and profit margin trend for 2 additional companies
Detailed analysis
- Description and key data for The Procter & Gamble Company, and factors influencing its performance in the industry
- Description and key data for Metro AG, and factors influencing its performance in the industry
- Description and key data for Henkel AG & Co. KGaA, and factors influencing its performance in the industry
- Description, key data and performance trends for 2 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
<B> Detergenzienverordnung</B>. <LI>Da viele Unternehmen der Branche auch Produkte herstellen, müssen sie eine Vielzahl von Vorschriften beachten. So unterliegen beispielsweis...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
Detailed analysis
- Demographic and macroeconomic factors influencing the industry
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2013-2028)
- IVA (2013-2028)
- Establishments (2013-2028)
- Enterprises (2013-2028)
- Employment (2013-2028)
- Exports (2013-2028)
- Imports (2013-2028)
- Wages (2013-2028)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the estimated market size of the Großhandel mit keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln industry in Germany in 2023?
The market size of the Großhandel mit keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln industry in Germany is €10,0Mrd. in 2023.
How many businesses are there in the Großhandel mit keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln industry in 2023?
There are 1.116 businesses in the Großhandel mit keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln industry in Germany, which has declined at a CAGR of -4.2% between 2018 and 2023.
Has the Großhandel mit keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln industry in Germany grown or declined over the past 5 years?
The market size of the Großhandel mit keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln industry in Germany has been at a CAGR of -1.5% between 2018 and 2023.
What is the forecast growth of the Großhandel mit keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln industry in Germany over the next 5 years?
The Großhandel mit keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln in Germany market is forecast to over the five years from 2023 to 2028
What are the biggest companies in the Großhandel mit keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln market in Germany?
The biggest companies operating in the Großhandel mit keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln market in Germany are The Procter & Gamble Company, Metro AG and Henkel AG & Co. KGaA
What does the Großhandel mit keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln in Germany include?
Universal-, Voll- und Colorwaschmittel and Behälterglas are part of the Großhandel mit keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln industry.
Which companies have the highest market share in the Großhandel mit keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln in Germany?
The company holding the most market share in Germany is The Procter & Gamble Company.
How many people are/were employed in the Großhandel mit keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln in Germany in 2023?
There are 16.243 employed in the Großhandel mit keramischen Erzeugnissen, Glaswaren und Reinigungsmitteln industry in Germany 2023.
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Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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