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Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen - Market Research Report (2014-2029)

Clara-Camille Schneider Clara-Camille Schneider Frankfurt, Germany Last Updated: October 2024 WZ G47.53DE

Revenue

€3,6Mrd.

2024

€3.6bn

Past 5-Year Growth

Profit

€XX,XMio.

Employees

24.653

Businesses

3.108

Wages

€XXX,XMio.

Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen industry analysis

In den Jahren 2020 und 2021 sorgten die Auswirkungen der Coronapandemie für ein Umsatzwachstum, das durch eine steigende Nachfrage nach Heimwerkerbedarf in Zeiten bundesweiter Lockdowns zu erklären war. Zwar war die Absatzmenge im Jahr 2022 rückläufig, dennoch führten starke Preisanstiege zu erhöhten Umsätzen im Markt für Tapeten, Fußbodenbeläge und Gardinen. Gleichzeitig ließen steigende Energiepreise und Baukosten die Zahlungsbereitschaft der Verbraucher für die Beauftragung von Handwerkern sinken, sodass stattdessen die Nachfrage nach Heimwerkerbedarf wie Bodenbelägen und Tapeten im Einzelhandel stieg. Politische Spannungen und die hohe Inflation sorgten zuletzt jedoch für Unsicherheit aufseiten der Verbraucher, was sich negativ auf die Branchenumsätze auswirkte. In den letzten fünf Jahren sind die Branchenumsätze damit durchschnittlich um 1 % pro Jahr gewachsen.

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    • Market estimates from 2014-2029
    • Critical performance data and rankings
    • Detailed analysis of competitive forces and the external environment
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    Market size and recent performance (2014-2029)

    Industry revenue has grown at a CAGR of 1.0% over the past five years, to reach an estimated €3,6Mrd. in 2024.

    Trends and Insights

    • Die Branche der Fußbodenleger und Tapezierer leidet unter der aktuell schwachen Baukonjunktur. Entsprechend sind Umsatzrückgänge bei der Konkurrenzbranche zu erwarten.
    • Additional trends and insights available with purchase

    Biggest companies in the Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen

    Company
    2024
    Market Share (%)
    2024
    Revenue ($m)
    2024
    Profit ($m)
    2024
    Profit Margin (%)
    2024
    Bauhaus AG
    Hornbach Holding AG & Co. KGaA
    Toom Baumarkt GmbH

    To view the market share and analysis for all 5 top companies in this industry, view purchase options.

    Products & Services Segmentation

    Industry revenue is measured across several distinct product and services lines, including Laminat, Elastische Bodenbeläge and Teppichböden. Laminat is the largest segment of the Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen.

    Trends and Insights

    <LI>Bei Laminat handelt es sich um einen mehrschichtigen Bodenbelag, der hauptsächlich aus Kunststoff besteht und bei dem sich zumeist in der Mitte eine Holzfaserplatte befindet.

    • Laminatpaneele werden mit einer bedruckten Kunststofffolie in Holzoptik überzogen und letztlich mit einer Lackschicht geschützt.</LI><LI>Laminat ist das bedeutendste Produkt, das von der Branche verkauft wird, da es im Vergleich zu echten Holz- und Steinböden für die Verbraucher deutlich erschwinglicher ist. Es ist auch günstiger als andere Holz- und Steinimitate sowie elastische Bodenbeläge und zudem einfacher zu verlegen.</LI><LI>Da dieser Bodenbelag die Möglichkeit bietet, kostengünstig Holzböden zu imitieren, dürfte er auch in den nächsten Jahren im Trend liegen.</LI>
    • More insights available in the full report

    Table of Contents

    About this industry

    Industry definition

    In den Jahren 2020 und 2021 sorgten die Auswirkungen der Coronapandemie für ein Umsatzwachstum, das durch eine steigende Nachfrage nach Heimwerkerbedarf in Zeiten bundesweiter Lockdowns zu erklären war. Zwar war die Absatzmenge im Jahr 2022 rückläufig, dennoch führten starke Preisanstiege zu erhöhten Umsätzen im Markt für Tapeten, Fußbodenbeläge und Gardinen. Gleichzeitig ließen steigende Energiepreise und Baukosten die Zahlungsbereitschaft der Verbraucher für die Beauftragung von Handwerkern sinken, sodass stattdessen die Nachfrage nach Heimwerkerbedarf wie Bodenbelägen und Tapeten im Einzelhandel stieg. Politische Spannungen und die hohe Inflation sorgten zuletzt jedoch für Unsicherheit aufseiten der Verbraucher, was sich negativ auf die Branchenumsätze auswirkte. In den letzten fünf Jahren sind die Branchenumsätze damit durchschnittlich um 1 % pro Jahr gewachsen.

    What's included in this industry?

    LaminatElastische BodenbelägeTeppichbödenVorhänge und JalousienTeppicheTapeten und textile WandverkleidungenParkett und DielenLaminatElastische BodenbelägeTeppichbödenVorhänge und JalousienTeppicheTapeten und textile WandverkleidungenParkett und Dielen

    Companies

    Bauhaus AGHornbach Holding AG & Co. KGaAToom Baumarkt GmbH

    Purchase this report to view all 5 major companies in this industry.

    Related Terms

    POLYVINYLCHLORID-(PVC-)BODENBELAGTUFTENENTERPRISE RESOURCE PLANNING (ERP)MULTICHANNEL-EINZELHANDELLINOLEUMBRÜCKENPOINT-OF-SALE-SYSTEM

    Industry Code

    WZ

    WZ G47.53DE - Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen

    Performance

    Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

    Analyst insights

    Konsumausgaben für Wohnungsinstandhaltung und -reparatur. Zu den Konsumausgaben für die Wohnungsinstandhaltung und -reparatur zählen auch die Ausgaben für Waren wie Bodenbeläg...

    In this chapter (4)

    • Current Performance
    • Outlook
    • Volatility
    • Life Cycle

    Key metrics

    • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
    • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
    • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
    • Total Profit, Profit Margin, Profit per Business

    Charts

    • Revenue, including historical (2014-2023) and forecast (2024-2029)
    • Employees, including historical (2014-2023) and forecast (2024-2029)
    • Businesses, including historical (2014-2023) and forecast (2024-2029)
    • Profit, including historical (2014-2024)
    • Industry Volatility vs. Revenue Growth
    • Industry Life Cycle

    Detailed analysis

    • Trends in supply, demand and current events that are driving current industry performance
    • Expected trends, economic factors and ongoing events that drive the industry's outlook
    • Key success factors for businesses to overcome volatility
    • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

    Products and Markets

    Learn about an industry's products and services, markets and trends in international trade.

    Analyst insight

    <B>Laminat erfreut sich aufgrund seines Kostenvorteils großer Beliebtheit bei den Verbrauchern</B>. <LI>Bei Laminat handelt es sich um einen mehrschichtigen Bodenbelag, der ha...

    In this chapter

    • Products & Services
    • Major Markets
    • International Trade

    Key metrics

    • Largest market segment and value in 2024
    • Product innovation level
    • Total imports, level and trend
    • Total exports, level and trend
    • Trade Balance

    Charts

    • Products & services segmentation in 2024
    • Major market segmentation in 2024
    • International trade, including imports by country and exports by country

    Detailed analysis

    • Trends impacting the recent performance of the industry's various segments
    • Innovations in the industry's product or service offering, specialization or delivery method
    • Key factors that successful businesses consider in their offerings
    • Buying segments and key trends influencing demand for industry products and services
    • Recent trends in import and export volumes, country of origin or destination, and expected future trends

    Geographic Breakdown

    Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

    Analyst insights

    <B>In der Region Mitte sind im Vergleich zu ihrem Bevölkerungsanteil überdurchschnittlich viele Branchenunternehmen zu finden </B>. <LI>Die Region Mitte ist der bedeutendste S...

    In this chapter (1)

    • Business Locations

    Charts

    • Share of revenue, establishment, wages and employment in each region
    • Share of population compared to establishments in each region in 2024

    Tables

    • Number and share of establishments in each region in 2024
    • Number and share of revenue each region accounts for in 2024
    • Number and share of wages each region accounts for in 2024
    • Number and share of employees in each region in 2024

    Detailed analysis

    • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
    • Key success factors for businesses to use location to their advantage

    Competitive Forces

    Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

    Analyst insights

    Große Lieferverträge. Je umfassender die Lieferverträge, die Einzelhändler mit ihren Zulieferern geschlossen haben, desto kosteneffizienter ist die Auslieferung und desto wirt...

    In this chapter (4)

    • Concentration
    • Barriers to Entry
    • Substitutes
    • Buyer & Supplier Analysis

    Key metrics

    • Industry concentration level
    • Industry competition level and trend
    • Barriers to entry level and trend
    • Substitutes level and trend
    • Buyer power level and trend
    • Supplier power level and trend

    Charts

    • Market share concentration among the top 4 suppliers from 2019-2024
    • Supply chain including upstream supplying industries and downstream buying industries, flow chart

    Detailed analysis

    • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
    • Key success factors for businesses to manage the competitive environment of the industry.
    • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
    • Key success factors for potential entrants to overcome barriers to entry.
    • Competitive threats from potential substitutes for the industry’s own products and services.
    • Key success factors for how successful businesses can compete with substitutes.
    • Advantages that buyers have to keep favorable purchasing conditions.
    • Advantages that suppliers have to maintain favorable selling conditions.
    • Key success factors for how businesses can navigate buyer and supplier power.

    Companies

    Learn about the performance of the top companies in the industry.

    Analyst insights

    Ein neues Serviceangebot soll die Kunden durch ein flexibles und zeitsparendes Einkaufserlebnis überzeugen Neben seinem stationären Geschäft betreibt Bauhaus seit 2014 auch e...

    In this chapter

    • Market Share Concentration
    • Companies
    • Company Spotlights

    Charts

    • Industry market share by company in 2020 through 2024
    • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
    • Overview of Bauhaus AG's performance by revenue, market share and profit margin from 2018 through 2024
    • Overview of Hornbach Holding AG & Co. KGaA's performance by revenue, market share and profit margin from 2018 through 2024
    • Overview of Toom Baumarkt GmbH's performance by revenue, market share and profit margin from 2018 through 2024
    • Overview of revenue, market share and profit margin trend for 2 additional companies

    Detailed analysis

    • Description and key data for Bauhaus AG, and factors influencing its performance in the industry
    • Description and key data for Hornbach Holding AG & Co. KGaA, and factors influencing its performance in the industry
    • Description and key data for Toom Baumarkt GmbH, and factors influencing its performance in the industry
    • Description, key data and performance trends for 2 additional companies

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    <B>Europäische Verpackungsverordnung (EU-VerpackV)</B>. <LI>Die Europäische Verpackungsverordnung 94/62/EG regelt das Inverkehrbringen, die Rücknahme und die Verwertung von Ve...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

      Detailed analysis

      • Demographic and macroeconomic factors influencing the industry
      • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
      • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

      Key Statistics

      Industry Data

      Data Tables

      Including values and annual change:

      • Revenue (2014-2029)
      • IVA (2014-2029)
      • Establishments (2014-2029)
      • Enterprises (2014-2029)
      • Employment (2014-2029)
      • Exports (2014-2029)
      • Imports (2014-2029)
      • Wages (2014-2029)

      Top Questions Answered

      Unlock comprehensive answers and precise data upon purchase. View purchase options.

      What is the estimated market size of the Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen industry in Germany in 2024?

      The market size of the Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen industry in Germany is €3,6Mrd. in 2024.

      How many businesses are there in the Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen industry in 2024?

      There are 3.108 businesses in the Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen industry in Germany, which has declined at a CAGR of -2.1% between 2019 and 2024.

      Has the Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen industry in Germany grown or declined over the past 5 years?

      The market size of the Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen industry in Germany has been at a CAGR of 1.0% between 2019 and 2024.

      What is the forecast growth of the Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen industry in Germany over the next 5 years?

      The Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen in Germany market is forecast to over the five years from 2024 to 2029

      What are the biggest companies in the Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen market in Germany?

      The biggest companies operating in the Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen market in Germany are Bauhaus AG, Hornbach Holding AG & Co. KGaA and Toom Baumarkt GmbH

      What does the Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen in Germany include?

      Laminat and Elastische Bodenbeläge are part of the Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen industry.

      Which companies have the highest market share in the Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen in Germany?

      The company holding the most market share in Germany is Bauhaus AG.

      How many people are/were employed in the Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen in Germany in 2024?

      There are 24.653 employed in the Einzelhandel mit Vorhängen, Teppichen und Fußbodenbelägen industry in Germany 2024.

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      Methodology

      How are IBISWorld reports created?

      IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

      Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

      IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

      What data sources do IBISWorld analysts use?

      Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

      Key data sources in Germany include:

      • German Federal Statistics Office (Destatis)
      • European Statistics Office (Eurostat)
      • United Nations Comtrade

      Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

      These sources include:

      • Industry and trade associations
      • Industry federations or regulators
      • Major industry players annual or quarterly filings

      Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

      How does IBISWorld forecast its data?

      IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

      IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

      Learn more about our methodology and data sourcing on the Help Center.