Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has grown at a CAGR of 22.7 % over the past five years, to reach an estimated €10.9bn in 2025.
Trends and Insights
Trade fair organisers are developing their offerings into year-round digital platforms
- An increasing number of event organisers are fundamentally transforming themselves from temporary events to year-round digital ecosystems. At the beginning of 2024, Messe Frankfurt made the decision to use year-round content hubs as event-independent industry platforms. These platforms cover the topics of the respective industries 365 days a year. Iris Jeglitza-Moshage, Vice President for Technology at Messe Frankfurt, explains in a publication by the Association of the German Trade Fair Industry (AUMA) 2025 that the content hubs will expand the international reach of exhibitors and open up the platforms to all industry participants.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to grow over the next five years.
Trends and Insights
In future, AI matchmaking will contribute to the personalisation of trade fair experiences
- In March 2025, Messe Düsseldorf introduced the innovative digital tool Fair Match at ProWein. This connects exhibitors and visitors using intelligent algorithms. The system creates personalised contact suggestions based on interest profiles and product categories and enables appointments to be arranged directly via an integrated chat function. The tool was also used at K 2025 in October 2025.
Biggest companies in the Convention & Trade Fair Services in Germany
| Company | Market Share (%)
2025 | Revenue (€m)
2025 |
|---|---|---|
Koelnmesse GmbH | 766.6 | |
Messe Düsseldorf GmbH | 701.8 | |
Messe Frankfurt GmbH | 495.3 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Trade fairs, Professionally motivated events and Events. Trade fairs is the largest segment of the Convention & Trade Fair Services in Germany.
Trends and Insights
Trade fairs account for the largest share of industry sales despite fluctuations
- Trade fairs are events at which companies present their products and services to a wide audience. They are aimed at either a specialist audience or the general public.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
The industry is concerned with the organisation and implementation of events such as trade fairs, congresses, conferences, meetings or events, as well as the promotion of these events. Some of the industry players also provide staff for the event venues. The organisation of museum exhibitions and event technology are not part of the industry's activities.
What's included in this industry?
Products and services covered in the Convention & Trade Fair Services industry in Germany include Trade fairs, Professionally motivated events, Events, Christmas markets and Fashion shows.Companies
Companies covered in the Convention & Trade Fair Services industry in Germany include Koelnmesse GmbH, Messe Düsseldorf GmbH and Messe Frankfurt GmbH.Purchase this report to view all 4 major companies in this industry.
Related Terms
Related terms covered in the Convention & Trade Fair Services industry in Germany include capital goods fair, congress and meeting.Industry Code
WZ 82.30 - Convention & Trade Fair Services in Germany
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Long visa waiting times impair internationality and lead to a direct loss of sales at trade fairs in Germany. Exhibitors and visitors from key export countries are cancelling...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
The manufacturing industry is the sector's largest sales market. The industry was recently hit hard by high energy and raw material prices as well as supply bottlenecks, whic...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2025
- Product innovation level
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
North Rhine-Westphalia has more industry companies than any other federal state thanks to the trade fair and congress locations in the Rhine-Ruhr metropolitan region. Not onl...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each region in 2025
- Number and share of revenue each region accounts for in 2025
- Number and share of wages each region accounts for in 2025
- Number and share of employees in each region in 2025
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
As an alternative to domestic organisers, companies often commission trade fair, exhibition and congress organisers from abroad. Many foreign organisers can offer their servi...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Messe Frankfurt GmbH is the largest company in the industry. From 2025, the international financial trade fair Sibos will complement the event portfolio.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2021 through 2025
- Major companies in the industry, including market share, revenue, profit and profit margin in 2025
- Overview of Koelnmesse GmbH's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Messe Düsseldorf GmbH's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Messe Frankfurt GmbH's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Koelnmesse GmbH, and factors influencing its performance in the industry
- Description and key data for Messe Düsseldorf GmbH, and factors influencing its performance in the industry
- Description and key data for Messe Frankfurt GmbH, and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The industry is subject to moderate regulation. Many organisers are also subject to the voluntary control of trade fair and exhibition figures, which is dedicated to checking...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
In the industry, depreciation is mainly attributable to exhibition halls and exhibition buildings, followed by technical equipment and IT systems. Extensive modernisation mea...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Convention & Trade Fair Services industry in Germany in 2025?
The market size of the Convention & Trade Fair Services industry in Germany is €10.9bn in 2025.
How many businesses are there in the Convention & Trade Fair Services industry in Germany in 2025?
There are 6,079 businesses in the Convention & Trade Fair Services industry in Germany, which has grown at a CAGR of 2.3 % between 2020 and 2025.
How may import tariffs affect the Convention & Trade Fair Services industry in Germany?
The Convention & Trade Fair Services industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Convention & Trade Fair Services industry in Germany?
The Convention & Trade Fair Services industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Convention & Trade Fair Services industry in Germany grown or declined over the past 5 years?
The market size of the Convention & Trade Fair Services industry in Germany has been growing at a CAGR of 22.7 % between 2020 and 2025.
What is the forecast growth of the Convention & Trade Fair Services industry in Germany over the next 5 years?
Over the next five years, the Convention & Trade Fair Services industry in Germany is expected to grow.
What are the biggest companies in the Convention & Trade Fair Services industry in Germany?
The biggest companies operating in the Convention & Trade Fair Services industry in Germany are Koelnmesse GmbH, Messe Düsseldorf GmbH and Messe Frankfurt GmbH
What does the Convention & Trade Fair Services industry in Germany include?
Trade fairs and Professionally motivated events are part of the Convention & Trade Fair Services industry in Germany.
Which companies have the highest market share in the Convention & Trade Fair Services industry in Germany?
The company holding the most market share in the Convention & Trade Fair Services industry in Germany is Koelnmesse GmbH.
How competitive is the Convention & Trade Fair Services industry in Germany?
The level of competition is high and increasing in the Convention & Trade Fair Services industry in Germany.
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Germany include:
- German Federal Statistics Office (Destatis)
- European Statistics Office (Eurostat)
- United Nations Comtrade
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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