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Clothing & Footwear Wholesaling in Germany - Market Research Report (2014-2029)

Nina Koefler Nina Koefler Frankfurt, Germany Last Updated: May 2024 WZ G46.42DE

Revenue

€36.0bn

2024

€36.0bn

Past 5-Year Growth

Profit

€X.Xbn

Employees

59,123

Businesses

3,690

Wages

€X.Xbn

Clothing & Footwear Wholesaling in Germany industry analysis

Companies involved in the wholesale of clothing and shoes are facing intense competition from e-commerce providers, verticalised fashion retailers and discounters that sell private label items at rock-bottom prices. This has recently been exacerbated by lower demand from end consumers due to the pandemic, supply chain problems and rising rental and energy costs. In the period from 2019 to 2024, the industry recorded an average increase in sales of 1.2% per year. Changing consumer preferences also contributed significantly to this. There is a trend among consumers towards fast-changing, inexpensive clothing, so-called fast fashion, but also towards buying more durable and more expensive items of clothing. In the current year, sales are expected to increase by 1% and stabilise at around 36 billion euros. This is primarily due to the rise in sales prices and the increased consumer sentiment.A major challenge for the industry is the increasing popularity of mail order and online retail. On the one hand, this offers industry players the opportunity to expand their own online trade; on the other hand, it increases competitive pressure, as large online retailers can bypass wholesalers and purchase their goods directly from producers, thereby competing directly with wholesalers. An increase in gross domestic product and the number of people in employment, on the other hand, has a positive effect on sales generated with clothing and shoes, as this also increases the willingness to consume. Consumer spending on clothing and shoes is therefore expected to increase in the current year. Another risk for the industry, however, is the increasing environmental awareness of consumers. Environmentally conscious people are wearing their clothes for longer and buying second-hand goods more often, which leads to a drop in sales. However, consumers' growing environmental awareness also makes it possible to focus the business more on quality criteria and sell products at higher prices.In the coming years, sales generated with clothing and shoes should continue to develop positively. However, this will require the successful integration and application of modern technologies such as automated warehouse systems or predictive analytics in supply chain management. For the period from 2024 to 2029, IBISWorld accordingly expects an average annual increase in industry sales of 1% to 37.9 billion euros.

Trends and Insights

  • Wholesalers are increasingly switching to online retail or the retail sector. As wholesalers are increasingly being bypassed as middlemen, some players are becoming active in online or retail themselves and thus leaving the industry.
  • About half of the sector's turnover is generated with outerwear. Shoes are generally purchased less frequently, which is why their share of turnover is lower.
  • The centre region has the highest proportion of clothing wholesalers. The high population density results in a high density of retail outlets.
  • Due to the fragmented market, competition within the industry is fierce. Industry players compete primarily on sales prices, product range, company size, marketing and sales activities and reputation.

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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.2 % over the past five years, to reach an estimated €36.0bn in 2024.

Trends and Insights

High costs and supply chain difficulties weigh on the industry

  • The war in Ukraine has serious economic and political consequences for the European Union. For example, the rising commodity and energy prices in 2022 increased the inflation dynamics and had a direct negative impact on the gross domestic product of the EU states.
  • Additional trends and insights available with purchase
Clothing & Footwear Wholesaling in Germany
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The industry is becoming increasingly digitalised

  • Wholesalers will have to help shape digitalisation in order to survive in the market. To achieve this, the players will integrate digital measures into both logistics and customer service.

Biggest companies in the Clothing & Footwear Wholesaling in Germany

Company
Market Share (%)
2024
Revenue (€m)
2024
Adidas AG
1,483.0
Bestseller Textilhandels GmbH
1,087.5
C & A Buying GmbH & Co. KG
395.5

To view the market share and analysis for all 7 top companies in this industry, view purchase options.

Products & Services Segmentation

Clothing & Footwear Wholesaling in Germany
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Outerwear, Shoes and Laundry. Outerwear is the largest segment of the Clothing & Footwear Wholesaling in Germany.

Trends and Insights

The largest share of sales is generated with outerwear

  • Outerwear is a collective term for items of clothing that are worn over underwear. Outerwear includes tops such as shirts, jumpers, sweatshirts, T-shirts and blouses, as well as trousers and skirts. Dresses, jackets, suits and sportswear are also considered outerwear.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This sector includes the wholesale of all types of clothing and shoes. This also includes workwear and clothing accessories such as belts, gloves and ties as well as furs, umbrellas and pieces. However, the wholesale trade in leather goods and special sports shoes such as ski boots is not part of the industry.

What's included in this industry?

OuterwearShoesLaundry

Companies

Adidas AGBestseller Textilhandels GmbHC & A Buying GmbH & Co. KG

Purchase this report to view all 7 major companies in this industry.

Related Terms

FAST FASHIONFAIR FASHIONVERTICALISATIONINFLUENCER

Industry Code

WZ 2008

WZ 46.42 - Clothing & Footwear Wholesaling in Germany

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Wholesalers are increasingly switching to online retail or the retail sector. As wholesalers are increasingly being bypassed as middlemen, some players are becoming active in...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

About half of the sector's turnover is generated with outerwear. Shoes are generally purchased less frequently, which is why their share of turnover is lower.

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The centre region has the highest proportion of clothing wholesalers. The high population density results in a high density of retail outlets.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Due to the fragmented market, competition within the industry is fierce. Industry players compete primarily on sales prices, product range, company size, marketing and sales ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

There are no major players in the clothing and footwear wholesale sector. The industry consists mainly of small and medium-sized companies with mostly few employees.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Adidas AG's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Bestseller Textilhandels GmbH's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of C & A Buying GmbH & Co. KG's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 4 additional companies

Detailed analysis

  • Description and key data for Adidas AG, and factors influencing its performance in the industry
  • Description and key data for Bestseller Textilhandels GmbH, and factors influencing its performance in the industry
  • Description and key data for C & A Buying GmbH & Co. KG, and factors influencing its performance in the industry
  • Description, key data and performance trends for 4 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The industry has to comply with a number of regulations to improve sustainability. These include the Packaging Act, which aims to increase the proportion of recyclable packag...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The industry's profit margin is affected by strong competition and high energy and rental costs. Due to the high competitive pressure, cost increases cannot usually be passed...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Clothing & Footwear Wholesaling industry in Germany in 2024?

The market size of the Clothing & Footwear Wholesaling industry in Germany is €36.0bn in 2024.

How many businesses are there in the Clothing & Footwear Wholesaling in Germany industry in 2024?

There are 3,690 businesses in the Clothing & Footwear Wholesaling industry in Germany, which has grown at a CAGR of 1.6 % between 2019 and 2024.

Has the Clothing & Footwear Wholesaling industry in Germany grown or declined over the past 5 years?

The market size of the Clothing & Footwear Wholesaling industry in Germany has been growing at a CAGR of 1.2 % between 2019 and 2024.

What is the forecast growth of the Clothing & Footwear Wholesaling industry in Germany over the next 5 years?

Over the next five years, the Clothing & Footwear Wholesaling industry in Germany is expected to grow.

What are the biggest companies in the Clothing & Footwear Wholesaling market in Germany?

The biggest companies operating in the Clothing & Footwear Wholesaling market in Germany are Adidas AG, Bestseller Textilhandels GmbH and C & A Buying GmbH & Co. KG

What does the Clothing & Footwear Wholesaling in Germany include?

Outerwear and Shoes are part of the Clothing & Footwear Wholesaling industry.

Which companies have the highest market share in the Clothing & Footwear Wholesaling in Germany?

The company holding the most market share in Germany is Adidas AG.

How competitive is the Clothing & Footwear Wholesaling industry in Germany?

The level of competition is high and increasing in the Clothing & Footwear Wholesaling industry in Germany.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Second-Hand Clothing Retailers in Germany
  • E-Commerce & Online Auctions in Germany

Complementors

  • Textile Wholesaling in Germany
  • Watch & Jewellery Wholesaling in Germany
  • Wholesale of Other Household Goods

International industries

  • Piece Goods, Notions & Other Apparel Wholesaling in the US
  • Men's & Boys' Apparel Wholesaling in the US
  • Women's & Children's Apparel Wholesaling in the US
  • Footwear Wholesaling in the US
  • Clothing Wholesaling in Australia

View all industries in Germany

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Germany include:

  • German Federal Statistics Office (Destatis)
  • European Statistics Office (Eurostat)
  • United Nations Comtrade

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.