Industry Description
Establishments primarily engaged in the preparation of poster displays and painted and electric spectacular displays on billboards, panels, bulletins, and frames, principally outdoors. Such establishments may construct, repair, and maintain display boards and may post advertisements. Special trade contractors primarily engaged in erecting display boards are classified in Construction, Major Group 17. Establishments primarily engaged in manufacturing electrical, mechanical, or plate signs and advertising displays are classified in Manufacturing, Industry 3993.
Business Examples
Common types of business activities within US SIC 7312 - Outdoor Advertising Services are:
- Billboard advertising
- Outdoor advertising service
- Poster advertising service, outdoor
IBISWorld Industry Research Report
Billboard & Outdoor Advertising in the US (54185)
Revenue 2025
$8.7bn
Growth 2025
-5.12%
Key Trends
Revenue fluctuates with changes in corporate profit
Volatility has increased concentration
Increased consumer spending will encourage businesses to spend on advertising
Products and Services
US-SIC Hierarchy 7312 - Outdoor Advertising Services
US-SIC Code 7312 - Outdoor Advertising Services sits in the 2-digit Outdoor Advertising Services sector. US SIC codes can be 2 to 8 digits and the further along the hierarchy, the more detailed and specific the category will be.
Division: I
Division Title: Services
2 Digits 3 Digits 4 Digits
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701 Hotels and Motels
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702 Rooming and Boarding Houses
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703 Camps and Recreational Vehicle Parks
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704 Organization Hotels and Lodging Houses, On
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721 Laundry, Cleaning, and Garment Services
- 7211 Power Laundries, Family and Commercial
- 7212 Garment Pressing, and Agents for Laundries and Drycleaners
- 7213 Linen Supply
- 7215 Coin-Operated Laundries and Drycleaning
- 7216 Drycleaning Plants, Except Rug Cleaning
- 7217 Carpet and Upholstery Cleaning
- 7218 Industrial Launderers
- 7219 Laundry and Garment Services, Not Elsewhere Classified
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722 Photographic Studios, Portrait
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723 Beauty Shops
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724 Barber Shops
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725 Shoe Repair Shops and Shoeshine Parlors
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726 Funeral Service and Crematories
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729 Miscellaneous Personal Services
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731 Advertising
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732 Consumer Credit Reporting Agencies, Mercantile
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733 Mailing, Reproduction, Commercial Art and Photography, and Stenographic Services
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734 Services To Dwellings and Other Buildings
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735 Miscellaneous Equipment Rental and Leasing
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736 Personnel Supply Services
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737 Computer Programming, Data Processing, and Other Computer Related Services
- 7371 Computer Programming Services
- 7372 Prepackaged Software
- 7373 Computer Integrated Systems Design
- 7374 Computer Processing and Data Preparation and Processing Services
- 7375 Information Retrieval Services
- 7376 Computer Facilities Management Services
- 7377 Computer Rental and Leasing
- 7378 Computer Maintenance and Repair
- 7379 Computer Related Services, Not Elsewhere Classified
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738 Miscellaneous Business Services
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751 Automotive Rental and Leasing, Without Drivers
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752 Automobile Parking
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753 Automotive Repair Shops
- 7532 Top, Body, and Upholstery Repair Shops and Paint Shops
- 7533 Automotive Exhaust System Repair Shops
- 7534 Tire Retreading and Repair Shops
- 7536 Automotive Glass Replacement Shops
- 7537 Automotive Transmission Repair Shops
- 7538 General Automotive Repair Shops
- 7539 Automotive Repair Shops, Not Elsewhere Classified
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754 Automotive Services, Except Repair
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762 Electrical Repair Shops
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763 Watch, Clock, and Jewelry Repair
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764 Reupholstery and Furniture Repair
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769 Miscellaneous Repair Shops and Related Services
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781 Motion Picture Production and Allied Services
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782 Motion Picture Distribution and Allied Services
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783 Motion Picture Theaters
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784 Video Tape Rental
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791 Dance Studios, Schools, and Halls
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792 Theatrical Producers (except Motion Picture),
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793 Bowling Centers
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794 Commercial Sports
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799 Miscellaneous Amusement and Recreation
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801 Offices and Clinics of Doctors of Medicine
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802 Offices and Clinics of Dentists
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803 Offices and Clinics of Doctors of Osteopathy
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804 Offices and Clinics of Other Health Practitioners
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805 Nursing and Personal Care Facilities
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806 Hospitals
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807 Medical and Dental Laboratories
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808 Home Health Care Services
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809 Miscellaneous Health and Allied Services, Not
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811 Legal Services
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821 Elementary and Secondary Schools
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822 Colleges, Universities, Professional Schools, and
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823 Libraries
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824 Vocational Schools
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829 Schools and Educational Services, Not Elsewhere
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832 Individual and Family Social Services
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833 Job Training and Vocational Rehabilitation
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835 Child Day Care Services
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836 Residential Care
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839 Social Services, Not Elsewhere Classified
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841 Museums and Art Galleries
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842 Arboreta and Botanical Or Zoological Gardens
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861 Business Associations
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862 Professional Membership Organizations
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863 Labor Unions and Similar Labor Organizations
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864 Civic, Social, and Fraternal Associations
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865 Political Organizations
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866 Religious Organizations
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869 Membership Organizations, Not Elsewhere
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871 Engineering, Architectural, and Surveying
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872 Accounting, Auditing, and Bookkeeping Services
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873 Research, Development, and Testing Services
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874 Management and Public Relations Services
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881 Private Households
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899 Miscellaneous Services
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Extended US-SIC Hierarchy for 7312 - Outdoor Advertising Services
For business marketing and targeting, US SIC Codes have been extended to provide more specific classifications within US-SIC 7312 - Outdoor Advertising Services. Extended US SIC Codes are being continuously updated to reflect the current business environment.
6 Digit SIC Codes
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731201 Advertising-outdoor
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731202 Signs-renting
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731203 Birth announcements
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731204 Yard signs
8 Digit SIC Codes
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73120000 Outdoor advertising services
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73129900 Outdoor advertising services, nec
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73129901 Billboard advertising
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73129902 Poster advertising, outdoor
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