US-SIC Code 7311 - Advertising Agencies

Industry Description

Establishments primarily engaged in preparing advertising (writing copy, artwork, graphics, and other creative work) and placing such advertising in periodicals, newspapers, radio and television, or other advertising media for clients on a contract or fee basis. Establishments which place advertising with media, but which perform no creative services (media buying service), are classified in Industry 7319; those which write advertising copy, but do not place the advertising with media, are classified in Industry 8999; and those which provide services in commercial art and graphics, or other creative advertising services, but do not place the advertising with media, are classified in Industry Group 733.

Business Examples

Common types of business activities within US SIC 7311 - Advertising Agencies are:

Advertising agencies

Advertising consultants (agencies)

IBISWorld Industry Research Report

Advertising Agencies in the US (54181)

Revenue 2025

$78.2bn

Growth 2025

0.89%

Key Trends

Rising demand for digital services has motivated more companies to enter the industry
Larger companies demanded creative services for new COVID-19-focused marketing campaigns
Large technology companies will steal revenue from small- and medium-sized advertising agencies

Products and Services

View more report data

US-SIC Hierarchy 7311 - Advertising Agencies

US-SIC Code 7311 - Advertising Agencies sits in the 2-digit Advertising Agencies sector. US SIC codes can be 2 to 8 digits and the further along the hierarchy, the more detailed and specific the category will be.

Division: I

Division Title: Services

2 Digits 3 Digits 4 Digits

70 Hotels, Rooming Houses, Camps, and Other Lodging Places
- 701 Hotels and Motels
  - 7011 Hotels and Motels
- 702 Rooming and Boarding Houses
  - 7021 Rooming and Boarding Houses
- 703 Camps and Recreational Vehicle Parks
  - 7032 Sporting and Recreational Camps
  - 7033 Recreational Vehicle Parks and Campsites
- 704 Organization Hotels and Lodging Houses, On
  - 7041 Organization Hotels and Lodging Houses, on Membership Basis
72 Personal Services
- 721 Laundry, Cleaning, and Garment Services
- 722 Photographic Studios, Portrait
  - 7221 Photographic Studios, Portrait
- 723 Beauty Shops
  - 7231 Beauty Shops
- 724 Barber Shops
  - 7241 Barber Shops
- 725 Shoe Repair Shops and Shoeshine Parlors
  - 7251 Shoe Repair Shops and Shoeshine Parlors
- 726 Funeral Service and Crematories
  - 7261 Funeral Service and Crematories
- 729 Miscellaneous Personal Services
  - 7291 Tax Return Preparation Services
  - 7299 Miscellaneous Personal Services, Not Elsewhere Classified
73 Business Services
- 731 Advertising
- 732 Consumer Credit Reporting Agencies, Mercantile
  - 7322 Adjustment and Collection Services
  - 7323 Credit Reporting Services
- 733 Mailing, Reproduction, Commercial Art and Photography, and Stenographic Services
- 734 Services To Dwellings and Other Buildings
  - 7342 Disinfecting and Pest Control Services
  - 7349 Building Cleaning and Maintenance Services, Not Elsewhere
- 735 Miscellaneous Equipment Rental and Leasing
- 736 Personnel Supply Services
  - 7361 Employment Agencies
  - 7363 Help Supply Services
- 737 Computer Programming, Data Processing, and Other Computer Related Services
- 738 Miscellaneous Business Services
75 Automotive Repair, Services and Parking
- 751 Automotive Rental and Leasing, Without Drivers
- 752 Automobile Parking
  - 7521 Automobile Parking
- 753 Automotive Repair Shops
- 754 Automotive Services, Except Repair
  - 7542 Carwashes
  - 7549 Automotive Services, Except Repair and Carwashes
76 Miscellaneous Repair Services
- 762 Electrical Repair Shops
- 763 Watch, Clock, and Jewelry Repair
  - 7631 Watch, Clock, and Jewelry Repair
- 764 Reupholstery and Furniture Repair
  - 7641 Reupholstery and Furniture Repair
- 769 Miscellaneous Repair Shops and Related Services
78 Motion Pictures
- 781 Motion Picture Production and Allied Services
  - 7812 Motion Picture and Video Tape Production
  - 7819 Services Allied to Motion Picture Production
- 782 Motion Picture Distribution and Allied Services
  - 7822 Motion Picture and Video Tape Distribution
  - 7829 Services Allied to Motion Picture Distribution
- 783 Motion Picture Theaters
  - 7832 Motion Picture Theaters, Except Drive-In
  - 7833 Drive-In Motion Picture Theaters
- 784 Video Tape Rental
  - 7841 Video Tape Rental
79 Amusement and Recreation Services
- 791 Dance Studios, Schools, and Halls
  - 7911 Dance Studios, Schools, and Halls
- 792 Theatrical Producers (except Motion Picture),
  - 7922 Theatrical Producers (Except Motion Picture) and Miscellaneous Theatrical Services
  - 7929 Bands, Orchestras, Actors, and Other Entertainers and Entertainment Groups
- 793 Bowling Centers
  - 7933 Bowling Centers
- 794 Commercial Sports
  - 7941 Professional Sports Clubs and Promoters
  - 7948 7948 Racing, Including Track Operation
- 799 Miscellaneous Amusement and Recreation
80 Health Services
- 801 Offices and Clinics of Doctors of Medicine
  - 8011 Offices and Clinics of Doctors of Medicine
- 802 Offices and Clinics of Dentists
  - 8021 Offices and Clinics of Dentists
- 803 Offices and Clinics of Doctors of Osteopathy
  - 8031 Offices and Clinics of Doctors of Osteopathy
- 804 Offices and Clinics of Other Health Practitioners
- 805 Nursing and Personal Care Facilities
- 806 Hospitals
- 807 Medical and Dental Laboratories
  - 8071 Medical Laboratories
  - 8072 Dental Laboratories
- 808 Home Health Care Services
  - 8082 Home Health Care Services
- 809 Miscellaneous Health and Allied Services, Not
81 Legal Services
- 811 Legal Services
  - 8111 Legal Services
82 Educational Services
- 821 Elementary and Secondary Schools
  - 8211 Elementary and Secondary Schools
- 822 Colleges, Universities, Professional Schools, and
  - 8221 Colleges, Universities, and Professional Schools
  - 8222 Junior Colleges and Technical Institutes
- 823 Libraries
  - 8231 Libraries
- 824 Vocational Schools
- 829 Schools and Educational Services, Not Elsewhere
  - 8299 Schools and Educational Services, Not Elsewhere Classified
83 Social Services
- 832 Individual and Family Social Services
  - 8322 Individual and Family Social Services
- 833 Job Training and Vocational Rehabilitation
  - 8331 Job Training and Vocational Rehabilitation Services
- 835 Child Day Care Services
  - 8351 Child Day Care Services
- 836 Residential Care
  - 8361 Residential Care
- 839 Social Services, Not Elsewhere Classified
  - 8399 Social Services, Not Elsewhere Classified
84 Museums, Art Galleries and Botanical and Zoological Gardens
- 841 Museums and Art Galleries
  - 8412 Museums and Art Galleries
- 842 Arboreta and Botanical Or Zoological Gardens
  - 8422 Arboreta and Botanical or Zoological Gardens
86 Membership Organizations
- 861 Business Associations
  - 8611 Business Associations
- 862 Professional Membership Organizations
  - 8621 Professional Membership Organizations
- 863 Labor Unions and Similar Labor Organizations
  - 8631 Labor Unions and Similar Labor Organizations
- 864 Civic, Social, and Fraternal Associations
  - 8641 Civic, Social, and Fraternal Associations
- 865 Political Organizations
  - 8651 Political Organizations
- 866 Religious Organizations
  - 8661 Religious Organizations
- 869 Membership Organizations, Not Elsewhere
  - 8699 Membership Organizations, Not Elsewhere Classified
87 Engineering, Accounting, Research, and Management Services
- 871 Engineering, Architectural, and Surveying
- 872 Accounting, Auditing, and Bookkeeping Services
  - 8721 Accounting, Auditing, and Bookkeeping Services
- 873 Research, Development, and Testing Services
- 874 Management and Public Relations Services
88 Private Households
- 881 Private Households
  - 8811 Private Households
89 Services, Not Elsewhere Classified
- 899 Miscellaneous Services
  - 8999 Services, Not Elsewhere Classified

Extended US-SIC Hierarchy for 7311 - Advertising Agencies

For business marketing and targeting, US SIC Codes have been extended to provide more specific classifications within US-SIC 7311 - Advertising Agencies. Extended US SIC Codes are being continuously updated to reflect the current business environment.

6 Digit SIC Codes

731101 Advertising-agencies & counselors
731102 Publication consultants
731103 Advertising-directory & guide
731104 Advertising-checking service
731105 Advertising-motion picture
731106 Advertising-newspaper
731107 Advertising-shoppers' guides
731108 Advertising-periodical
731109 Advertising-personnel recruitment
731111 Telephone directory advertising
731112 Advertising-theatrical

8 Digit SIC Codes

73110000 Advertising agencies
73119900 Advertising agencies, nec
73119901 Advertising consultant

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US SIC Code Directory

Each US SIC Code is part of a Division, which corresponds with a numerical range. Select a Division category from the table below, then drill down to discover the industries within that Division.

Division	US-SIC Code	Sector title
A	01-09	Agriculture, Forestry, and Fishing
B	10-14	Mining
C	15-17	Construction
D	20-39	Manufacturing
E	40-49	Transportation, Communications, Electric, Gas, and Sanitary Services
F	50-51	Wholesale Trade
G	52-59	Retail Trade
H	60-67	Finance, Insurance, and Real Estate
I	70-89	Services
J	90-99	Public Administration

US Standard Industrial Classification (SIC) Code Lookup