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E-Commerce in Bosnia & Herzegovina - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

BA-G4791 April 2024 Factsheet

Revenue

€12.3m

2019-2024 21.2 %
2024-2029 XX.X %

Employees

428

2019-2024 19.3 %
2024-2029 X.X %

Businesses

304

2019-2024 28.1 %
2024-2029 XX.X %

Wages

€XXX.Xk

2019-2024 XX.X %
2024-2029 XX.X %

E-Commerce in Bosnia & Herzegovina market size outlook

Total value and annual change from from 2014-2029. Includes 5-year outlook.

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About Factsheets

Industry Statistics and Rankings

How does this industry perform in Bosnia & Herzegovina compared to Europe?

Country Benchmarking

Industry Data Bosnia & Herzegovina

Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.

Revenue
#34 In Europe
Business
#31 In Europe
Employees
#32 In Europe
Wages
#33 In Europe

The E-Commerce in Bosnia & Herzegovina ranks 34 in Europe with regards to its 2024 revenue (€12.3m). Revenue received by operators in Bosnia & Herzegovina has been moderate in volatility over the past five-year period, with the average annual change in revenue (21.2 %) most comparable to...

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Enterprises
Number of businesses in 2024

Revenue per Enterprise
Value (€ Million) in 2024

Top Questions Answered in this Report

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What is the market size of the E-Commerce industry in Bosnia & Herzegovina in 2024?

The market size of the E-Commerce industry in Bosnia & Herzegovina is €12.3m in 2024.

How many businesses are there in the E-Commerce in Bosnia & Herzegovina industry in 2024?

There are 304 businesses in the E-Commerce industry in Bosnia & Herzegovina, which has grown at a CAGR of 28.1 % between 2019 and 2024.

Has the E-Commerce industry in Bosnia & Herzegovina grown or declined over the past 5 years?

The market size of the E-Commerce industry in Bosnia & Herzegovina has been declining at a CAGR of 21.2 % between 2019 and 2024.

What is the forecast growth of the E-Commerce industry in Bosnia & Herzegovina over the next 5 years?

Over the next five years, the E-Commerce industry in Bosnia & Herzegovina is expected to grow.

What are the biggest companies in the E-Commerce market in Bosnia & Herzegovina?

The biggest companies operating in the E-Commerce market in Bosnia & Herzegovina are Amazon.com Inc, Otto GmbH & Co KG and Zalando SE

What does the E-Commerce in Bosnia & Herzegovina include?

Groceries and Furniture, home décor and household appliances are part of the E-Commerce industry.

Which companies have the highest market share in the E-Commerce in Bosnia & Herzegovina?

The company holding the most market share in Bosnia & Herzegovina is Amazon.com Inc.

How competitive is the E-Commerce industry in Bosnia & Herzegovina?

The level of competition is high and steady in the E-Commerce industry in Bosnia & Herzegovina.

Related Industries

This industry is covered in 37 countries

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Table of Contents

About this industry

Industry definition

Companies in this industry retail a wide variety of products via the internet, mail order, TV and phone. Online auction sites are included, but the sale of motor vehicles and associated parts is not covered.

What's included in this industry?

Groceries Furniture, home décor and household appliances Clothing, accessories, footwear and lifestyle products Electronic devices and other media Toys, hobby-related products and DIY Other

Industry Code

ISIC 2006

4791 - Retail sale via mail order houses or via Internet in Bosnia & Herzegovina

Performance

Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue CAGR
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Current Performance

Charts
  • Revenue in the E-Commerce in Bosnia & Herzegovina
  • Employees in the E-Commerce in Bosnia & Herzegovina
  • Business in the E-Commerce in Bosnia & Herzegovina
  • Profit in the E-Commerce in Bosnia & Herzegovina

Current Performance

Analysis

How does this country's performance compare to Europe?


Life Cycle

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

International Trade

Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power
ANALYSIS

What is the competitive landscape in Europe?

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Waste and data regulations are increasingly stringent. In the EU and other countries like the UK, governments are (or are planning on) implementing stricter regulations relating to single-use plastics and how data is used.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the E-Commerce in Bosnia & Herzegovina industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Profitability is boosted by low overhead costs. Online stores benefit from savings related to not having a bricks-and-mortar, allowing them to allocate a larger portion of revenue generated for profit.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the E-Commerce in Bosnia & Herzegovina industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

To learn more about specific data sources used by IBISWorld's analysts globally, including how industry data forecasts are produced, visit our Help Center.