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Stalls & Markets in Austria - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

AT-G478 March 2024 Factsheet

Revenue

€122.7m

2019-2024 6.7 %
2024-2029 X.X %

Employees

1,112

2019-2024 3.1 %
2024-2029 X.X %

Businesses

1,112

2019-2024 1.9 %
2024-2029 X.X %

Wages

€XX.Xm

2019-2024 X.X %
2024-2029 X.X %

Stalls & Markets in Austria market size outlook

Total value and annual change from from 2014-2029. Includes 5-year outlook.

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About Factsheets

Industry Statistics and Rankings

How does this industry perform in Austria compared to Europe?

Country Benchmarking

Industry Data Austria

Ranking are out of 37 European countries for which IBISWorld provides country-level factsheets.

Revenue
#20 In Europe
Business
#21 In Europe
Employees
#22 In Europe
Wages
#14 In Europe

View industry report for Europe

Stalls and markets’ industry revenue across Europe is anticipated to contract at a compound annual rate of 5.9% to €38.6 billion over the five years through 2024. The owner-operator nature of the industry and the small size of stalls mean that no companies have any substantial scale and instead operate from one stall. This does cap revenue due to limited expansion opportunities and stalls that are the most successful tend to open shops or restaurants. Stalls and markets experience some seasonal demand spikes. At Christmas time, visiting stalls across Europe is a festive tradition for many people which boost sales and revenue.

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Enterprises
Number of businesses in 2024

Biggest companies in the Stalls & Markets in Austria

Company
Market Share (%)
2024
Revenue (€m)
2024
Profit (€m)
2024
Profit Margin (%)
2024
Borough Market
87.9
0.7
0.8
Mercado de San Miguel
58.3
0.8
1.4
Neue Heimat
53.4
1.4
2.6

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Top Questions Answered in this Report

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What is the market size of the Stalls & Markets industry in Austria in 2024?

The market size of the Stalls & Markets industry in Austria is €122.7m in 2024.

How many businesses are there in the Stalls & Markets in Austria industry in 2024?

There are 1,112 businesses in the Stalls & Markets industry in Austria, which has declined at a CAGR of 1.9 % between 2019 and 2024.

Has the Stalls & Markets industry in Austria grown or declined over the past 5 years?

The market size of the Stalls & Markets industry in Austria has been declining at a CAGR of 6.7 % between 2019 and 2024.

What is the forecast growth of the Stalls & Markets industry in Austria over the next 5 years?

Over the next five years, the Stalls & Markets industry in Austria is expected to grow.

What are the biggest companies in the Stalls & Markets market in Austria?

The biggest companies operating in the Stalls & Markets market in Austria are Borough Market, Mercado de San Miguel and Neue Heimat

What does the Stalls & Markets in Austria include?

Food and groceries and Textile, Clothing and Footwear are part of the Stalls & Markets industry.

Which companies have the highest market share in the Stalls & Markets in Austria?

The company holding the most market share in Austria is Borough Market.

How competitive is the Stalls & Markets industry in Austria?

The level of competition is high and steady in the Stalls & Markets industry in Austria.

Related Industries

This industry is covered in 37 countries

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Table of Contents

About this industry

Industry definition

The industry retails goods from stalls in open-air or covered markets or from stalls in streets or other open spaces. It can also include the sale of goods from motorised vehicles like trucks and trailers.

Related Terms

STALL POINT-OF-SALEMARKET

What's included in this industry?

Food and groceriesTextile, Clothing and Footwear Household appliances and consumer electronicsOther goods

Companies

Borough MarketMercado de San MiguelNeue Heimat

Industry Code

ISIC 2006

478 - Retail sale via stalls and markets in Austria

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Performance

Revenue Highlights

Trends
  • Revenue
  • 2024 Revenue CAGR
  • Revenue Volatility

Employment Highlights

Trends
  • Employees
  • Employees per Business
  • Revenue per Employee

Business Highlights

Trends
  • Businesses
  • Employees per Business
  • Revenue per Business

Profit Highlights

Trends
  • Total Profit
  • Profit Margin
  • Profit per Business

Current Performance

Charts
  • Revenue
  • Employees
  • Business
  • Profit
Analysis

What's driving current industry performance in the Stalls & Markets in Austria industry?


Outlook

Analysis

What's driving the Stalls & Markets in Austria industry outlook?


Volatility

Analysis

What influences volatility in the Stalls & Markets in Austria industry?

Charts
  • Industry Volatility vs. Revenue Growth Matrix

Life Cycle

Analysis

What determines the industry life cycle stage in the Stalls & Markets in Austria industry?

Charts
  • Industry Life Cycle Matrix

Products and Markets

Highlights

Trends
  • Largest Market
  • Product Innovation

Key Takeaways

Younger people are the biggest customers for markets. Social media has extended the reach of stalls who can market their products and convince people to travel to come and check them out.

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Products and Services

Charts
  • Products and Services Segmentation
Analysis

How are the Stalls & Markets in Austria industry's products and services performing?

Analysis

What are innovations in the Stalls & Markets in Austria industry's products and services?


Major Markets

Charts
  • Major Market Segmentation
Analysis

What influences demand in the Stalls & Markets in Austria industry?


International Trade

Highlights

  • Total Imports into Austria
  • Total Exports into Austria
Heat maps
  • Industry Concentration of Imports by Country
  • Industry Concentration of Exports by Country
Data Tables

Value and annual change (%) included

  • Number of Imports and Exports by European Country (2024)

Competitive Forces

Highlights

Trends
  • Concentration
  • Competition
  • Barriers to Entry
  • Substitutes
  • Buyer Power
  • Supplier Power

Key Takeaways

High fragmentation keeps concentration low, with small independent stalls. Markets are competitive, with many stalls vying for the attention of customers in small spaces, making it very easy to compare products and prices. Successful stalls go on to open restaurants, keeping concentration low.

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Supply Chain

Charts

Buyer and supply industries

Geographic Breakdown

Business Locations

Heat maps
  • Share of Total Industry Establishments by Region (2024)
Data Tables
  • Number of Establishments by Region (2024)
Charts
  • Share of Establishments vs. Population of Each Region
Analysis

What regions are businesses in the Stalls & Markets in Austria located?

Companies

Data Tables

Top 10 companies by market share:

  • Market share (2024)
  • Revenue (2024)
  • Profit (2024)
  • Profit margin (2024)

External Environment

Highlights

Trends
  • Regulation & Policy
  • Assistance

Key Takeaways

Markets need to secure temporary or permanent licenses to trade. Temporary licenses allow stalls to trade in the market but without a permanent place. A permanent license gives stalls entitlement to a permanent pitch.

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External Drivers

Analysis

What demographic and macroeconomic factors impact the Stalls & Markets in Austria industry?

Financial Benchmarks

Highlights

Trends
  • Profit Margin
  • Average Wage
  • Largest Cost

Key Takeaways

Falling disposable income levels have reduced market sales. With less money to spend on discretionary goods, people have been spending less at markets.

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Cost Structure

Charts
  • Share of Economy vs. Investment Matrix
  • Industry Cost Structure Benchmarks:
    • Marketing
    • Depreciation
    • Profit
    • Purchases
    • Wages
    • Rent
    • Utilities
    • Other
Analysis

What trends impact cost in the Stalls & Markets in Austria industry?


Key Ratios

Data tables
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)
  • Revenue per Employee (2014-2029)
  • Wages/Revenue (2014-2029)
  • Employees per Establishment (2014-2029)
  • Average Wage (2014-2029)

Country Benchmarks

European Leaders & Laggards

Data Tables

Top and boottom five countries listed for each:

  • Revenue Growth (2024)
  • Business Growth (2024)
  • Job Growth (2024)

European Country Performance

Data Tables

Rankings available for 37 countries. Statistics ranked include:

  • IVA/Revenue (2024)
  • Imports/Demand (2024)
  • Exports/Revenue (2024)
  • Revenue per Employee (2024)
  • Wages/Revenue (2024)
  • Employees per Establishment (2024)
  • Average Wage (2024)

Structural Comparison

Data Tables

Trends in 37 countries benchmarked against trends in Europe

  • Concentration
  • Competition
  • Barriers to Entry
  • Buyer Power
  • Supplier Power
  • Volatility
  • Capital Intensity
  • Innovation
  • Life Cycle

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Methodology

Where does IBISWorld source its data?

IBISWorld is a world-leading provider of business information, with reports on 5,000+ industries in Australia, New Zealand, North America, Europe and China. Our expert industry analysts start with official, verified and publicly available sources of data to build an accurate picture of each industry.

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and IBISWorld's proprietary database of statistics and analysis to provide balanced, independent and accurate insights. 

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools.

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