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Vehicle Rental in the US Procurement Price, Data and Insights
This report is intended to assist buyers of vehicle rental services. Vehicle rental service providers offer vehicles temporarily in exchange for a fee. Vehicle rental periods can range from a few hours to several months. Buyers include consumers and businesses.
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What’s included in this market coverage
IBISWorld's research coverage on the Vehicle Rental procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Vehicle Rental market in the United States includes Passenger or Cargo Van, Full-Size Sedan, Luxury Sedan, Hybrid Sedan, Parcel Van, Box Truck, Diesel Pickup, Compact SUV, Full-Size SUV and Luxury SUV. Standard coding in this coverage includes HS-8703-Motor Cars And Other Motor Vehicles; Principally Designed For The Transport Of Persons (Other Than Those Of Heading No. 8702), Including Station Wagons And Racing Cars, ISIC-771-Renting and leasing of motor vehicles, NACE-77.11-Rental And Leasing Of Cars And Light Motor Vehicles, NAICS-532111-Passenger car rental and UNSPSC-78111808-Vehicle rental.
What common market terminology is included?
Common market terminology included in the Vehicle Rental procurement coverage includes Sport-Utility Vehicle (SUV) (A vehicle similar to a station wagon, usually equipped with four-wheel drive; some SUVs include the towing capacity of a pickup truck with the passenger-carrying space of a minivan or large sedan.), Fleet Sales Programs (Purchasing programs in which manufacturers sell their cars to rental companies with the intention of repurchasing the vehicles at a specific time in the future. A specific repurchase price is also predetermined but is subject to certain terms, such as the condition of the car, its mileage, and other factors.), Market-Based Pricing (Pricing based on prevailing prices on the open market.), Ride-Share Services (Transportation service in which the buyer uses a smartphone app to arrange a ride in a usually privately owned vehicle.) and Federal Trade Commission (An independent agency of the US government established for the promotion of consumer protection and the elimination and prevention of anticompetitive business practices.).
What companies are included as top suppliers?
The top companies covered in the Vehicle Rental procurement report as suppliers are Midway Auto Group, California Rent A Car, Advantage Opco Llc, Sixt SE and Ryder System, Inc..
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Vehicle Rental market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per vehicle per day, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Vehicle Rental market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Vehicle Rental procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Vehicle Rental market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Vehicle Rental market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Vehicle Rental?
The 2026 benchmark market price for Vehicle Rental is $98.41 per vehicle per day. Prices have declined at a CAGR of -0.16 from 2023-26.
Who are the top vendors in the Vehicle Rental market?
The top vendors in the Vehicle Rental market include Midway Auto Group, California Rent A Car, Advantage Opco Llc, Sixt SE and Ryder System, Inc..
What industries supply the Vehicle Rental market?
The top industries supplying the Vehicle Rental market are Automobile Wholesaling in the US, Automotive Glass Manufacturing in the US, Gasoline & Petroleum Wholesaling in the US, Petroleum Refining in the US, Computer Manufacturing in the US and Colleges & Universities in the US.
What is the supply chain risk for Vehicle Rental?
High market share concentration reduces buyer leverage. The vehicle rental market is dominated by a small number of major providers, which limits competition and allows these players to dictate pricing structures and service terms. With high concentration, buyers face reduced negotiating power and fewer opportunities to diversify spend. Procurement teams should consider using regional or niche rental providers where possible to create leverage against market leaders.
What factors affect the price of Vehicle Rental?
The class of vehicle significantly affects rental pricing, with passenger cars generally being the least expensive, followed by SUVs, and trucks commanding the highest rates due to their larger size and utility. Pricing is often measured based on factors such as vehicle type, demand fluctuations, seasonality, and specific features like fuel efficiency and cargo capacity.
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