IBISWorld Platform
Answer any industry question in minutes with our entire database at your fingertips.
Television Ad Placement Services in the US Procurement Price, Data and Insights
Television ad placement services includes researching, negotiating and placing orders for television ad space and time. Advertising and media agencies are the primary suppliers of these services, while key buyers include retailers and other sellers of goods and services that have a wide target audience.
Access this data your way
The Television Ad Placement Services Procurement Price, Data and Insights is available in multiple formats to fit seamlessly into your workflow.
API Data Delivery
Feed trusted, human-driven industry intelligence straight into your platform.
Integrations
Streamline your workflow with IBISWorld’s intelligence built into your toolkit.
What’s included in this market coverage
IBISWorld's research coverage on the Television Ad Placement Services procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Television Ad Placement Services market in the United States includes Television Ad Placement Services, Network Television Ad Placement, Cable Television Ad Placement, Local Television Ad Placement and Syndicated Television Ad Placement. Standard coding in this coverage includes ISIC-731-Advertising, NACE-73.12-Media Representation, NAICS-541830-Media Buying Agencies and UNSPSC-82101902-Television placement.
What common market terminology is included?
Common market terminology included in the Television Ad Placement Services procurement coverage includes Upfront (TV media purchased during a specific period each year when ad time is initially put up for sale.), Scatter (TV media left over after the up-front marketplace expires for the year.), Spot TV (Advertising that occurs on a regional or local scale rather than a national one.), Media Slot (A unit of time and space provided by any type of media.), Media Spot (A media spot, commonly known as a commercial, is a short span of time and space provided by a TV station in which advertisements are displayed.), Gross Rating Point (GRP) (A measure of the size of the audience reached by a specific media or schedule.), Media Stewardship (The continual monitoring and evaluating of media to ensure that it is run correctly and is meeting its goals.) and Makegood (A media placement provided to the advertiser at no additional charge due to a previously purchased media placement's failure to run correctly.).
What companies are included as top suppliers?
The top companies covered in the Television Ad Placement Services procurement report as suppliers are MDC Partners Inc., Horizon Media Inc., Vivendi, International Business Machines Corporation and Accenture Plc.
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Television Ad Placement Services market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per hour, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Television Ad Placement Services market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Television Ad Placement Services procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Television Ad Placement Services market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Television Ad Placement Services market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
Trusted by industry professionals
More than 6,000 businesses use IBISWorld to shape local and global economies
We were able to supplement our reports with IBISWorld’s information from both a qualitative and quantitative standpoint. All of our reporting now features some level of IBISWorld integration.
IBISWorld delivers the crisp business knowledge we need to drive our business. Whether it be serving up our major clients, winning new business or educating on industry issues, IBISWorld brings real value.
IBISWorld has revolutionised business information — which has proved commercially invaluable to exporters, investors and public policy professionals in Australia and overseas.
When you’re able to speak to clients and be knowledgeable about what they do and the state that they operate in, they’re going to trust you a lot more.
Frequently Asked Questions
What is the current market price for Television Ad Placement Services?
The 2026 benchmark market price for Television Ad Placement Services is $146 per hour. Prices have increased at a CAGR of 1.17 from 2023-26.
Who are the top vendors in the Television Ad Placement Services market?
The top vendors in the Television Ad Placement Services market include MDC Partners Inc., Horizon Media Inc., Vivendi, International Business Machines Corporation and Accenture Plc.
What industries supply the Television Ad Placement Services market?
The top industries supplying the Television Ad Placement Services market are Media Representative Firms in the US, Market Research in the US, Office Supply Stores in the US, Paper Product Manufacturing in the US, Media Buying Agencies in the US and Television Production in the US.
What is the supply chain risk for Television Ad Placement Services?
High market concentration reduces competition and limits buyer leverage. A small group of dominant vendors controls most of the television ad placement services market, creating high concentration and reduced competition. This dynamic weakens buyer negotiating power, as suppliers face less pressure to discount or offer flexible terms. Procurement teams should mitigate this by benchmarking across leading providers and leveraging multi-channel or digital alternatives to maintain bargaining power.
What factors affect the price of Television Ad Placement Services?
Advanced features like audience targeting, real-time reporting, or multi-platform coordination can increase service costs. These capabilities improve campaign effectiveness but require additional software and operational resources.
Cut through the noise with intelligence you can trust
