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Telephone Market Research Services in the US Procurement Price, Data and Insights
Telephone market research groups engage in quantitative and qualitative research over the phone and gather information on opinions and attitudes about a product, person or service from a diverse set of individuals. Sole practitioners and market research firms and agencies generally provide these services to buyers such as advertising agencies, television broadcasting firms and government agencies.
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What’s included in this market coverage
IBISWorld's research coverage on the Telephone Market Research Services procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Telephone Market Research Services market in the United States includes Surveys, Polls, Interviews, Customer Satisfaction Surveys, Political Polling & Public Opinion Research, B2B Market Research Calls and Product & Concept Testing. Standard coding in this coverage includes ISIC-732-Market research and public opinion polling, NACE-73.20-Market Research And Public Opinion Polling, NAICS-541910-Marketing Research and Public Opinion Polling and UNSPSC-80141510-Market research telephone surveys.
What common market terminology is included?
Common market terminology included in the Telephone Market Research Services procurement coverage includes Autodialer (Software that is used to automatically dial telephone numbers and plays a recorded message or connects to a live person when the call is answered.), Cost Per Interview (CPI) (A method of pricing based on the number of surveys completed, with a set price per survey.), Incidence Rate (The percent of respondents who meet criteria necessary to participate in a research study based on a client's requirements.), Qualitative Research (A method of research used to understand why and how individuals make choices about particular products and services.), Quantitative Research (Research that involves questionnaires and scales to understand the needs, wants and opinions of individuals.) and Likert Scale (A type of survey response where participants indicate how much they agree or disagree with a statement using numbers or other indicators along a sliding scale.).
What companies are included as top suppliers?
The top companies covered in the Telephone Market Research Services procurement report as suppliers are Lieberman Research Worldwide Inc., Maritz Holdings Inc., Jd Power & Associates, Icf International, Inc. and Westat Inc..
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Telephone Market Research Services market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per call, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Telephone Market Research Services market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Telephone Market Research Services procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Telephone Market Research Services market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Telephone Market Research Services market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Telephone Market Research Services?
The 2026 benchmark market price for Telephone Market Research Services is $54.6 per call. Prices have increased at a CAGR of 1.39 from 2023-26.
Who are the top vendors in the Telephone Market Research Services market?
The top vendors in the Telephone Market Research Services market include Lieberman Research Worldwide Inc., Maritz Holdings Inc., Jd Power & Associates, Icf International, Inc. and Westat Inc..
What industries supply the Telephone Market Research Services market?
The top industries supplying the Telephone Market Research Services market are Commercial Leasing in the US, Real Estate Sales & Brokerage in the US, Computer & Packaged Software Wholesaling in the US, Computer Manufacturing in the US, Operating Systems & Productivity Software Publishing in the US, Data Processing & Hosting Services in the US, IT Consulting in the US, Wired Telecommunications Carriers in the US and Telecommunication Networking Equipment Manufacturing in the US.
What is the supply chain risk for Telephone Market Research Services?
Low vendor risk supported by stable profitability and limited input exposure. Suppliers in this market benefit from healthy profit margins and minimal reliance on risky inputs, which keeps vendor financial risk low. This stability reduces the likelihood of service disruptions and gives buyers confidence in vendor continuity. Procurement teams can focus negotiations on pricing and service quality rather than vendor viability.
What factors affect the price of Telephone Market Research Services?
Larger sample sizes increase pricing due to higher outreach, interview time, and data processing needs. Smaller studies are typically quicker and more affordable.
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