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Telemarketing Services in the US Procurement Price, Data and Insights
Suppliers in this market use telephone calls or e-mail to promote client products or services, take orders, solicit contributions or provide information on behalf of clients. Services are typically provided on a contract basis. Telemarketers never own the product or provide the service they are representing. Common buyers of telemarketing services include banking institutions, manufacturers and insurance providers. Service providers are either business process outsourcing firms or specialized telemarketing companies.
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What’s included in this market coverage
IBISWorld's research coverage on the Telemarketing Services procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Telemarketing Services market in the United States includes Telemarketing Sales, Outbound Calling Services, Telemarketing Lead Generation and Market Research & Polling. Standard coding in this coverage includes ISIC-822-Activities of call centres, NACE-82.20-Activities Of Call Centres, NAICS-561420-Telephone call centres and UNSPSC-80141603-Telemarketing.
What common market terminology is included?
Common market terminology included in the Telemarketing Services procurement coverage includes Phonesourcing (A business model where service providers hire, train and manage employees who operate from a home office.), Voice Over Internet Protocol (VoIP) (Technology that allows for calls to be sent or received over the internet.), Offshoring (Relocating domestic services to cheaper labor-cost countries overseas such as India or the Philippines to service domestic clients.), Nearshoring (Relocating domestic services to cheaper labor-cost countries that are not overseas, such as Mexico, to service domestic clients.), Robocall (An automated phone call that plays a recorded message, often on behalf of a political party or telemarketing firm.), Agent (Also called a telemarketer, this individual is responsible for soliciting orders for merchandise or services on behalf of telemarketing firms' clients.) and Prospecting (One of the first steps in the sales process, which entails identifying potential customers.).
What companies are included as top suppliers?
The top companies covered in the Telemarketing Services procurement report as suppliers are Data Listing Services, LLC, Sykes Enterprises Inc., TTEC Holdings Inc., Sitel Worldwide Corporation and Alorica Inc..
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Telemarketing Services market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per representative per hour, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Telemarketing Services market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Telemarketing Services procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Telemarketing Services market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Telemarketing Services market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Telemarketing Services?
The 2026 benchmark market price for Telemarketing Services is $36.41 per representative per hour. Prices have increased at a CAGR of 1.01 from 2023-26.
Who are the top vendors in the Telemarketing Services market?
The top vendors in the Telemarketing Services market include Data Listing Services, LLC, Sykes Enterprises Inc., TTEC Holdings Inc., Sitel Worldwide Corporation and Alorica Inc..
What industries supply the Telemarketing Services market?
The top industries supplying the Telemarketing Services market are Commercial Real Estate in the US, Real Estate Sales & Brokerage in the US, Computer & Packaged Software Wholesaling in the US, Computer Manufacturing in the US, VoIP in the US, Software Publishing in the US and Telecommunication Networking Equipment Manufacturing in the US.
What is the supply chain risk for Telemarketing Services?
Low market share concentration fuels strong buyer negotiation leverage. The telemarketing services market has a very low level of market share concentration, with many suppliers competing for business due to easy market entry. This fragmentation benefits buyers by enabling aggressive price competition and flexible contract terms. Buyers can regularly benchmark providers and encourage performance improvements or additional value-added services, resulting in more favorable procurement outcomes and increased negotiation leverage.
What factors affect the price of Telemarketing Services?
Resource requirements in telemarketing services directly affect pricing through the costs of labor, technology, and infrastructure needed to execute campaigns. For example, a telemarketing firm that employs skilled agents and utilizes advanced predictive dialing systems will incur higher operational costs, necessitating higher prices for their services compared to a company using less experienced staff and basic technology.
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