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Storefront Signage in the US Procurement Price, Data and Insights
Storefront signage includes a wide variety of electrical and nonelectrical signage mounted at the entry of a storefront. Common types of storefront signs include custom-brushed aluminum signs, painted plywood signs, light box signs, cloud signs, and channel letter signs. Signs are custom-created for a specific buyer and include either the business's name or the company's logo. Key buyers include retailers, restaurants and cafes, real estate agencies, hotels and resorts, healthcare providers, various professional services, shopping centers, and malls.
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What’s included in this market coverage
IBISWorld's research coverage on the Storefront Signage procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Storefront Signage market in the United States includes Acrylic Sign, Aluminum Sign, Brushed Aluminum Sign, Falconboard Sign, Frosted Acrylic Sign, Reflective Aluminum Sign, Channel Letter Sign and Light Box Signs. Standard coding in this coverage includes HS-9405-Luminaires And Light Fittings; Including Searchlights, Spotlights And Parts Thereof, N.E.C.; Illuminated Signs, Name-Plates And The Like, Having Permanently Fixed Light Source And Parts Thereof N.E.C, ISIC-1811-Printing, NACE-18.12-Other Printing, NAICS-339950-Sign manufacturing and UNSPSC-55121700-Signage.
What common market terminology is included?
Common market terminology included in the Storefront Signage procurement coverage includes Electric Sign (A sign that is illuminated from within using fluorescent tubes, high-intensity discharge lamps, LEDs or neon.), Light Box Sign (A type of sign comprised of a cabinet within which internal lighting is placed to illuminate translucent graphics from the back.), Channel Letter Sign (A type of sign comprised of independent raised letters. Letters are typically mounted on a backboard or on pegs which is then mounted to a storefront.) and Cloud Sign (A sign comprised of raised letters. Unlike a channel letter sign, the letters are connected together during the manufacturing process.).
What companies are included as top suppliers?
The top companies covered in the Storefront Signage procurement report as suppliers are Walton Signage Corporation, Jones Sign Co., Inc., Coast Sign Incorporated, the Jim Pattison Group and Federal Heath Sign Company Llc.
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Storefront Signage market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per sign, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Storefront Signage market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Storefront Signage procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Storefront Signage market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Storefront Signage market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Storefront Signage?
The 2026 benchmark market price for Storefront Signage is $1140 per sign. Prices have increased at a CAGR of 1.82 from 2023-26.
Who are the top vendors in the Storefront Signage market?
The top vendors in the Storefront Signage market include Walton Signage Corporation, Jones Sign Co., Inc., Coast Sign Incorporated, the Jim Pattison Group and Federal Heath Sign Company Llc.
What industries supply the Storefront Signage market?
The top industries supplying the Storefront Signage market are Aluminum Manufacturing in the US, Mineral Product Manufacturing in the US, LED Manufacturing in the US, Electrical Equipment Manufacturing in the US, Plastic & Resin Manufacturing in the US and Gasoline & Petroleum Wholesaling in the US.
What is the supply chain risk for Storefront Signage?
Low market share concentration benefits buyers by promoting competition among suppliers of storefront signage. Market share concentration is low as the top four suppliers of storefront signage account for less than 30.0% of market revenue. The low level of market share concentration fuels competition between vendors as vendors must compete on pricing and quality to win and maintain business. Buyers can further strengthen their negotiating position by soliciting competitive bids from multiple vendors.
What factors affect the price of Storefront Signage?
The size of a storefront sign affects pricing as the production of larger signs requires more materials and labor. For example, a large light box sign costs significantly more than a small painted plywood sign due to increased production costs, with pricing typically measured in square footage or linear feet for custom designs.
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