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Sales Training Services in the US Procurement Price, Data and Insights
Sales training services teach professionals how to build an effective skill set to improve their sales performance. Companies use sales training services to educate salespersons on best practices and potential strategies for sales-related operations. Sales training services are offered by sales coaching organizations, consulting firms, and training companies. The key buyers include financial firms, manufacturers, and retailers.
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What’s included in this market coverage
IBISWorld's research coverage on the Sales Training Services procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Sales Training Services market in the United States includes In-Person Sales Training Conference & Workshops, Online Sales Training Course, Customized Group Sales Training, Blended In-Person & Online Sales Training Courses, Short-Form Sales Training Workshops, Sales Coaching and Long-Term Sales Training. Standard coding in this coverage includes ISIC-8549-Other education n.e.c., NACE-85.59-Other Education N.E.C., NAICS-611430-Professional and Management Development Training and UNSPSC-86101810-Personnel skills training.
What common market terminology is included?
Common market terminology included in the Sales Training Services procurement coverage includes Inside Sales (Sales of products or services by personnel who reach customers via phone, email, or online.), Direct Outside Sales (Sales of products or services by personnel who go out into the field to meet with prospective customers.) and International Coach Federation (An entity responsible for certifying coaches at varying levels.).
What companies are included as top suppliers?
The top companies covered in the Sales Training Services procurement report as suppliers are Sandler Systems Inc., RAIN Group, Predictive Index LLC, Corporate Visions Inc. and AXIOM Corporation.
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Sales Training Services market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per person per program, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Sales Training Services market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Sales Training Services procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Sales Training Services market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Sales Training Services market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Sales Training Services?
The 2026 benchmark market price for Sales Training Services is $2630 per person per program. Prices have increased at a CAGR of 1.84 from 2023-26.
Who are the top vendors in the Sales Training Services market?
The top vendors in the Sales Training Services market include Sandler Systems Inc., RAIN Group, Predictive Index LLC, Corporate Visions Inc. and AXIOM Corporation.
What industries supply the Sales Training Services market?
The top industries supplying the Sales Training Services market are Commercial Leasing in the US, Real Estate Sales & Brokerage in the US, Computer & Packaged Software Wholesaling in the US, Computer Manufacturing in the US, Software Publishing in the US, Office Stationery Wholesaling in the US and Office Stationery Manufacturing in the US.
What is the supply chain risk for Sales Training Services?
Low market concentration enhances buyer negotiation leverage and supplier choice. With no provider holding more than 10.0% market share and a fragmented landscape of small, privately-owned firms, buyers benefit from robust competition. Providers face high pressure to distinguish themselves and compete based on price, industry expertise, training approach, and the types of services included in their courses. Buyers can aggressively negotiate for competitive pricing and value-added services. Regular benchmarking and competitive bidding can help buyers capture cost savings.
What factors affect the price of Sales Training Services?
The type of training significantly affects pricing in sales training services, as custom training seminars tend to be priced higher due to their tailored content and one-on-one interaction compared to online training courses, which are generally more affordable and accessible.
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