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Sales & Marketing Software in the US Procurement Price, Data and Insights
This report is intended to assist buyers of sales and marketing software. This software allows businesses to track clients' information, forecast commissions, optimize marketing campaigns, and track campaigns across all media channels.
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What’s included in this market coverage
IBISWorld's research coverage on the Sales & Marketing Software procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Sales & Marketing Software market in the United States includes Sales Software, Marketing Software, CRM Analytics, Customer Relationship Management (CRM) Software, Marketing Automation Software, Sales Enablement Software and Analytics & Business Intelligence Software. Standard coding in this coverage includes ISIC-582-Software publishing, NACE-58.29-Other Software Publishing, NAICS-513210-Software Publishers and UNSPSC-43231514-Sales and marketing software.
What common market terminology is included?
Common market terminology included in the Sales & Marketing Software procurement coverage includes Cloud Computing (The practice of storing, managing, and processing data through hosted remote servers as opposed to local servers.), Software-as-a-Service (SaaS) (A program developed and hosted online. Buyers do not own the software, but they are licensed to use it as a service on demand.) and Software-as-a-Product (SaaP) (A program that is installed on the computers of a user's facility, rather than being hosted by a remote controller.).
What companies are included as top suppliers?
The top companies covered in the Sales & Marketing Software procurement report as suppliers are Verint Systems Inc., Sas Institute Inc., Amdocs Ltd., Iqvia Holdings Inc. and International Business Machines Corporation.
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Sales & Marketing Software market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per user per month, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Sales & Marketing Software market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Sales & Marketing Software procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Sales & Marketing Software market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Sales & Marketing Software market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Sales & Marketing Software?
The 2026 benchmark market price for Sales & Marketing Software is $90 per user per month. Prices have increased at a CAGR of 2.49 from 2023-26.
Who are the top vendors in the Sales & Marketing Software market?
The top vendors in the Sales & Marketing Software market include Verint Systems Inc., Sas Institute Inc., Amdocs Ltd., Iqvia Holdings Inc. and International Business Machines Corporation.
What industries supply the Sales & Marketing Software market?
The top industries supplying the Sales & Marketing Software market are Computer Manufacturing in the US, Computer & Packaged Software Wholesaling in the US, Data Processing & Hosting Services in the US and IT Consulting in the US.
What is the supply chain risk for Sales & Marketing Software?
Low vendor risk supported by large, financially stable suppliers. Many leading sales and marketing software providers generate strong profit margins and operate diversified product portfolios, reducing the likelihood of financial distress. This stability creates confidence for buyers when engaging in long-term contracts or partnerships. Procurement teams can focus negotiations on securing favorable pricing, innovation commitments, and service quality rather than worrying about vendor viability.
What factors affect the price of Sales & Marketing Software?
License type impacts pricing, with free tiers for small businesses and premium subscriptions for enterprises offering advanced features. A basic plan may cost $29 per user monthly, while a high-tier plan with automation and analytics can exceed $150.
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