United States
US 23238412 | Procurement

Ride-On Lawnmowers in the US Procurement Price, Data and Insights

IW
IBISWorld Research Department
Analyst New York
This report is intended to assist buyers of ride-on lawnmowers. Users sit atop the unit, which is equipped with a seat and controls and often comes with multiple attachments for performing a variety of tasks, such as seed spreading, spraying, rolling, grass cutting and hauling. Suppliers include manufacturers and wholesalers, and key buyers include households, landscaping service providers and universities.

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What’s included in this market coverage

IBISWorld's research coverage on the Ride-On Lawnmowers procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.

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About this Market

What’s this procurement report about?

This procurement coverage of the Ride-On Lawnmowers market in the United States includes Residential Ride-On Lawnmowers, Commercial & Heavy-Duty Mowers, Zero-Turn Mowers, Battery-Powered Mowers and Specialty Mowers. Standard coding in this coverage includes HS-843311-Mowers; Lawn, Parks Or Sports-Grounds, Powered, With The Cutting Device Rotating In A Horizontal Plane, ISIC-2821-Manufacture of agricultural and forestry machinery, NACE-28.30-Manufacture Of Agricultural And Forestry Machinery, NAICS-333110-Agricultural implement manufacturing and UNSPSC-27112014-Lawnmowers.

What common market terminology is included?

Common market terminology included in the Ride-On Lawnmowers procurement coverage includes Zero-Turn-Radius (ZTR) Lawnmowers (Lawnmowers with a turning radius of zero that can turn around in a full circle.), Aerator (A lawnmower attachment used to punch holes into the ground. This attachment allows air, water and nutrients to reach roots.) and Bagger (A lawnmower attachment that can be used to store the cuttings made by the lawnmower.).

What companies are included as top suppliers?

The top companies covered in the Ride-On Lawnmowers procurement report as suppliers are Craftsman, Briggs & Stratton Corp, Ryobi Ltd., Mtd Products Inc. and Ariens Company.

Opportunity Assessment

What’s included in the Opportunity Assessment chapter?

The Opportunity Assessment chapter provides a comprehensive market analysis of the Ride-On Lawnmowers market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.

The market pricing trends include the Market Price (2026) per unit, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.

Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Ride-On Lawnmowers market environment.

Buyer Power Score

What’s included in the Buyer Power Score chapter?

The Buyer Power Score chapter assesses key components impacting Ride-On Lawnmowers procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.

These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.

Price Environment

What’s included in the Price Environment chapter?

The Price Environment chapter covers detailed pricing analysis and datasets on Ride-On Lawnmowers market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.

Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.

Supply Chain & Vendors

What’s included in the Supply Chain & Vendors chapter?

The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Ride-On Lawnmowers market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.

Business Requirements

What’s included in the Business Requirements chapter?

The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.

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Frequently Asked Questions

What is the current market price for Ride-On Lawnmowers?

The 2026 benchmark market price for Ride-On Lawnmowers is $2620 per unit. Prices have increased at a CAGR of 1.71 from 2023-26.

Who are the top vendors in the Ride-On Lawnmowers market?

The top vendors in the Ride-On Lawnmowers market include Craftsman, Briggs & Stratton Corp, Ryobi Ltd., Mtd Products Inc. and Ariens Company.

What industries supply the Ride-On Lawnmowers market?

The top industries supplying the Ride-On Lawnmowers market are Engine & Turbine Manufacturing in the US, Metalworking Machinery Manufacturing in the US, Metal Stamping & Forging in the US, Iron Ore Mining in the US, Steel Rolling & Drawing in the US and Iron & Steel Manufacturing in the US.

What is the supply chain risk for Ride-On Lawnmowers?

Low market share concentration enhances buyer leverage. The ride-on lawnmowers market is highly fragmented, with many regional and international manufacturers competing, including both premium brands and lower-cost entrants. This very low concentration limits supplier pricing power and enables buyers to shop for competitive deals. The fragmented nature of the market also encourages innovation in features such as fuel efficiency, ergonomics, and electric options, creating additional choice for buyers. However, this diversity also requires buyers to carefully evaluate product reliability and after-sales service.

What factors affect the price of Ride-On Lawnmowers?

Power, measured in horsepower or engine size, directly impacts pricing due to its effect on performance. Higher-powered models are more capable of handling tough terrain and attachments, making them more expensive.

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