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Retail Media Network Agency Services in the US Procurement Price, Data and Insights
Retail media network agency service providers create and place advertisements on retailers' websites and platforms. These services allow the retailer and other brands to provide custom-tailored advertisements to customers based on their browsing and shopping behavior.
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What’s included in this market coverage
IBISWorld's research coverage on the Retail Media Network Agency Services procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Retail Media Network Agency Services market in the United States includes Sponsored Product Listings, Keyword-Targeted Ads, Banner Ads, Product Recommendation Ads, Retargeting Ads and In-Search Advertising. Standard coding in this coverage includes ISIC-731-Advertising, NACE-73.11-Advertising Agencies, NAICS-541810-Advertising Agencies and UNSPSC-82101800-Advertising agency services.
What common market terminology is included?
Common market terminology included in the Retail Media Network Agency Services procurement coverage includes Click-Through Rate (The percentage of users who click on an advertisement after viewing it. It is calculated by dividing the number of clicks by the number of impressions.), Ad Impression (The number of times an advertisement is displayed on a website, regardless of whether it is interreacted with.), Targeting (The process of selecting specific audience segments or demographics to deliver advertisements.) and Sponsored Product Ads (Ads that businesses pay for that are designed to show up within search results or on retail websites.).
What companies are included as top suppliers?
The top companies covered in the Retail Media Network Agency Services procurement report as suppliers are Quotient Technology Inc., Outbrain Inc., ChannelAdvisor Corp, The Trade Desk, Inc. and Taboola.com Ltd.
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Retail Media Network Agency Services market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) Per subscription per year, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Retail Media Network Agency Services market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Retail Media Network Agency Services procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Retail Media Network Agency Services market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Retail Media Network Agency Services market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Retail Media Network Agency Services?
The 2026 benchmark market price for Retail Media Network Agency Services is $4960 Per subscription per year. Prices have increased at a CAGR of 0.61 from 2023-26.
Who are the top vendors in the Retail Media Network Agency Services market?
The top vendors in the Retail Media Network Agency Services market include Quotient Technology Inc., Outbrain Inc., ChannelAdvisor Corp, The Trade Desk, Inc. and Taboola.com Ltd.
What industries supply the Retail Media Network Agency Services market?
The top industries supplying the Retail Media Network Agency Services market are Computer Manufacturing in the US, Computer Peripheral Manufacturing in the US, Semiconductor & Circuit Manufacturing in the US, Data Processing & Hosting Services in the US, Intellectual Property Licensing in the US, Software Publishing in the US, Internet Radio Broadcasting in the US, Internet Service Providers in the US, Media Representative Firms in the US and Market Research in the US.
What is the supply chain risk for Retail Media Network Agency Services?
Low concentration enhances buyer leverage through broad supplier availability. The market is characterized by a low level of supplier concentration, giving buyers access to a wide pool of agencies and service providers. This fragmentation reduces vendor dominance and increases competition, enabling buyers to secure better pricing and favorable contract terms. Buyers should capitalize on this by conducting competitive RFPs, benchmarking vendor capabilities, and leveraging the fragmented landscape to negotiate for stronger performance incentives and added-value services.
What factors affect the price of Retail Media Network Agency Services?
The scope of services in retail media network agency offerings directly affects pricing by determining the range and complexity of services provided, such as digital marketing strategies, product content management, and brand analytics. For example, a comprehensive package that includes advanced analytics and personalized advertising strategies will typically command a higher fee compared to a basic service that only focuses on ad placements, reflecting the added value and resources utilized.
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