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Push-to-Talk Over Cellular Services in the US Procurement Price, Data and Insights
Push-to-talk over cellular (PoC) service providers offer instant communications solutions via cellular networks. These services allow end users to communicate with the click of a button, although only one user on each end of the connection can speak at a time. Suppliers also generally offer wired and wireless voice calling and internet access services along with PoC services. Common buyers in this market include energy and forestry companies as well as government agencies, healthcare facilities and consumers.
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What’s included in this market coverage
IBISWorld's research coverage on the Push-to-Talk Over Cellular Services procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Push-to-Talk Over Cellular Services market in the United States includes Basic PoC Service, Advanced PoC Service and Enterprise PoC Service. Standard coding in this coverage includes ISIC-612-Wireless telecommunications activities, NACE-61.20-Wireless Telecommunications Activities, NAICS-517112-Wireless Telecommunications Carriers (except Satellite) and UNSPSC-83111603-Cellular telephone services.
What common market terminology is included?
Common market terminology included in the Push-to-Talk Over Cellular Services procurement coverage includes Push-to-Talk (PTT) (A method of transmitting voice over a communication line that requires a button to switch from voice-reception mode to transmission mode.), Duplex System (A communication system composed of two connected devices that communicate in both directions simultaneously.), 3G, 4G, & 5G (The third, fourth, and fifth generations of telecommunications technology that allow for mobile access to the internet.) and Internet of Things (IoT) (A network of devices, such as mobile phones, tablets and home appliances that can connect and exchange information. For example, IoT technology can automate functions between one another.).
What companies are included as top suppliers?
The top companies covered in the Push-to-Talk Over Cellular Services procurement report as suppliers are Telus Corporation, Lumen Technologies, Inc., Comcast Corporation, United States Cellular Corporation and Charter Communications, Inc..
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Push-to-Talk Over Cellular Services market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per month per user, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Push-to-Talk Over Cellular Services market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Push-to-Talk Over Cellular Services procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Push-to-Talk Over Cellular Services market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Push-to-Talk Over Cellular Services market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Push-to-Talk Over Cellular Services?
The 2026 benchmark market price for Push-to-Talk Over Cellular Services is $22.8 per month per user. Prices have increased at a CAGR of 1.98 from 2023-26.
Who are the top vendors in the Push-to-Talk Over Cellular Services market?
The top vendors in the Push-to-Talk Over Cellular Services market include Telus Corporation, Lumen Technologies, Inc., Comcast Corporation, United States Cellular Corporation and Charter Communications, Inc..
What industries supply the Push-to-Talk Over Cellular Services market?
The top industries supplying the Push-to-Talk Over Cellular Services market are Semiconductor & Circuit Manufacturing in the US, Copper Rolling, Drawing & Extruding in the US, Telecommunication Networking Equipment Manufacturing in the US, Circuit Board & Electronic Component Manufacturing in the US, Wireless Telecommunications Carriers in the US and Transmission Line Construction in the US.
What is the supply chain risk for Push-to-Talk Over Cellular Services?
High market concentration and vendor risk limit buyer leverage and increase dependency exposure. With a high share of the market controlled by a few suppliers, buyers face limited negotiating flexibility and greater dependency risk. Vendor risk levels are also elevated, making overreliance on a single supplier particularly costly in the event of disruption. Buyers should diversify supply relationships where possible, structure contracts with strong risk-sharing mechanisms, and incorporate stricter performance guarantees to mitigate the impact of concentrated supplier power.
What factors affect the price of Push-to-Talk Over Cellular Services?
Integration in Push-to-Talk Over Cellular services enhances pricing by bundling features such as voice calling and internet access, creating value-added packages that can justify premium pricing. The effectiveness of integration is measured through customer adoption rates and satisfaction levels, as well as competitive pricing analysis against standalone services.
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