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Point-of-Purchase Signage in the US Procurement Price, Data and Insights
POP signage is displayed in retail locations to increase foot traffic and purchases. POP signage refers to an array of products, including floor decals, banners, fixtures and mobiles. These products are used to designate a sale, store opening or promotion and can come in both electronic and nonelectronic forms. Typical buyers include department stores, gas stations, grocery stores and fast-food restaurants. Suppliers include retail merchandising specialists and print shops.
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What’s included in this market coverage
IBISWorld's research coverage on the Point-of-Purchase Signage procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Point-of-Purchase Signage market in the United States includes Countertop Display Signs, Floor Decals, A-Frame Signs, End-Cap Displays, Hanging Banners and Lightbox Displays. Standard coding in this coverage includes HS-392690-Plastics; Other Articles N.E.C. In Chapter 39, ISIC-1811-Printing, NACE-22.29-Manufacture Of Other Plastic Products, NAICS-339950-Sign manufacturing and UNSPSC-55121713-Point of purchase signs.
What common market terminology is included?
Common market terminology included in the Point-of-Purchase Signage procurement coverage includes Floor Decal (A type of POP signage that adheres to the ground.), Paperboard (A thick, paper-based material that is commonly used to manufacture POP signage.), Proof (A sample image that demonstrates to buyers how they can expect their POP signage to look.), Sandwich Boards (A type of POP signage designed to stand on its own. Sandwich boards are also called a-frame signs.) and Styrene (A chemical compound that is used to produce thin, lightweight material for manufacturing POP signage.).
What companies are included as top suppliers?
The top companies covered in the Point-of-Purchase Signage procurement report as suppliers are Ennis Inc., Quad, Cimpress plc, Taylor Corporation and Rr Donnelley & Sons Co.
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Point-of-Purchase Signage market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per sign, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Point-of-Purchase Signage market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Point-of-Purchase Signage procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Point-of-Purchase Signage market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Point-of-Purchase Signage market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Point-of-Purchase Signage?
The 2026 benchmark market price for Point-of-Purchase Signage is $85.28 per sign. Prices have increased at a CAGR of 3.46 from 2023-26.
Who are the top vendors in the Point-of-Purchase Signage market?
The top vendors in the Point-of-Purchase Signage market include Ennis Inc., Quad, Cimpress plc, Taylor Corporation and Rr Donnelley & Sons Co.
What industries supply the Point-of-Purchase Signage market?
The top industries supplying the Point-of-Purchase Signage market are Copier & Office Equipment Wholesaling in the US, Copier & Optical Machinery Manufacturing in the US, Ink Manufacturing in the US, Dye & Pigment Manufacturing in the US, Paperboard Mills in the US, Wood Pulp Mills in the US, Plastic & Resin Manufacturing in the US and Petroleum Refining in the US.
What is the supply chain risk for Point-of-Purchase Signage?
High vendor risk increases likelihood of service disruptions for buyers. The POP signage market is highly competitive, with many small to midsize vendors operating on thin margins. This dynamic increases vendor financial risk, raising the chances of service delays, quality inconsistencies, or business exits. Buyers should assess vendor financial health during sourcing and prioritize suppliers with stable client bases, diversified offerings, or demonstrated operational resilience to reduce long-term performance risk.
What factors affect the price of Point-of-Purchase Signage?
Size is a large contributor to POP signage prices due to more significant production costs associated with bigger signs. Larger signs typically draw greater attention for businesses.
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