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Personal Paper Products in the US Procurement Price, Data and Insights
Personal paper products, such as toilet paper and toilet seat covers, can be purchased from manufacturers, retailers, and wholesalers. Typical buyers in this market include commercial offices, retailers, hospitals, schools, and other businesses and institutions.
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What’s included in this market coverage
IBISWorld's research coverage on the Personal Paper Products procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Personal Paper Products market in the United States includes Standard 2-Ply Toilet Paper, Premium 2-Ply Toilet Paper, 3-Ply Toilet Paper, Jumbo Toilet Paper and Toilet Seat Covers. Standard coding in this coverage includes HS-4818-Toilet Paper, Width 36Cm Or Less Or Cut To Size/Shape; Handkerchiefs, Tissues, Towels, Serviettes, Bed Sheets And Similar Household Or Hospital Articles, Apparel And Clothing Accessories Of Paper Pul, ISIC-1709-Manufacture of other articles of paper and paperboard, NACE-17.22-Manufacture Of Household And Sanitary Goods And Of Toilet Requisites, NAICS-322291-Sanitary paper product manufacturing and UNSPSC-14111700-Personal paper products.
What common market terminology is included?
Common market terminology included in the Personal Paper Products procurement coverage includes Ply (A layer of material. Used to describe the composition of toilet paper. For example, toilet paper described as 2-ply is made up of two layers of tissue.), Post-Consumer Material (A substance that has been recovered from waste disposal after satisfying its intended use by consumers.) and Sanitary Paper Products (Items falling under Standard Industrial Code 2676, including facial and bathroom tissues, paper towels, and paper napkins.).
What companies are included as top suppliers?
The top companies covered in the Personal Paper Products procurement report as suppliers are Target Corp, the Kroger Co., Costco Wholesale Corp, Cvs Health Corporation and Amazon.Com, Inc..
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Personal Paper Products market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per roll, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Personal Paper Products market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Personal Paper Products procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Personal Paper Products market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Personal Paper Products market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Personal Paper Products?
The 2026 benchmark market price for Personal Paper Products is $3 per roll. Prices have declined at a CAGR of 0 from 2023-26.
Who are the top vendors in the Personal Paper Products market?
The top vendors in the Personal Paper Products market include Target Corp, the Kroger Co., Costco Wholesale Corp, Cvs Health Corporation and Amazon.Com, Inc..
What industries supply the Personal Paper Products market?
The top industries supplying the Personal Paper Products market are Industrial Machinery & Equipment Wholesaling in the US, Printing, Paper, Food, Textile & Other Machinery Manufacturing in the US, Paper Mills in the US, Recycling Facilities in the US, Wood Pulp Mills in the US and Logging in the US.
What is the supply chain risk for Personal Paper Products?
High market share concentration limits buyer leverage and intensifies vendor pricing power. The market's high concentration means a few dominant suppliers control most production and distribution capacity, reducing overall competition and pricing flexibility. This dynamic constrains buyers' ability to negotiate lower prices or shift volumes between vendors without facing potential capacity shortages or higher switching costs. Buyers should mitigate exposure by locking in long-term contracts with performance-based clauses, maintaining secondary supplier relationships, and monitoring market entry opportunities that could introduce new competition.
What factors affect the price of Personal Paper Products?
Order volume significantly affects the pricing of personal paper products, as larger orders often qualify for bulk discounts, reducing the per-unit cost for buyers like commercial offices and hospitals. For example, a retailer purchasing 10,000 rolls of toilet paper may receive a lower price per roll compared to a small office ordering 1,000 rolls, reflecting economies of scale in manufacturing and distribution.
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