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Paper Towels in the US Procurement Price, Data and Insights
This report is intended to assist buyers of paper towels, which are used to dry hands and clean spills or dirt from a variety of surfaces. Businesses in all sectors of the economy use paper towels. Key suppliers include manufacturers, wholesalers and retailers.
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What’s included in this market coverage
IBISWorld's research coverage on the Paper Towels procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Paper Towels market in the United States includes Standard Single-Ply Paper Towels, Multi-Ply Paper Towels, Recycled Paper Towels, Bamboo Paper Towels and Commercial-Grade Paper Towels. Standard coding in this coverage includes HS-4818-Toilet Paper, Width 36Cm Or Less Or Cut To Size/Shape; Handkerchiefs, Tissues, Towels, Serviettes, Bed Sheets And Similar Household Or Hospital Articles, Apparel And Clothing Accessories Of Paper Pul, ISIC-1709-Manufacture of other articles of paper and paperboard, NACE-17.22-Manufacture Of Household And Sanitary Goods And Of Toilet Requisites, NAICS-322291-Sanitary paper product manufacturing and UNSPSC-14111703-Paper towels.
What common market terminology is included?
Common market terminology included in the Paper Towels procurement coverage includes One-Ply Paper Towel (Paper towels that have a single layer per sheet.), Cut (The form in which paper towels are shipped. Paper towels can be shipped as rolls or as pre-cut sheets.), Two-Ply Paper Towel (Paper towels that have two layers per sheet.) and Private-Label Products (Private-label products are those manufactured or provided by one company for offer under another company's brand and are typically positioned as lower-cost alternatives to national brands.).
What companies are included as top suppliers?
The top companies covered in the Paper Towels procurement report as suppliers are Unilever N V, Staples Inc., Essity Aktiebolag, Kimberly-Clark Corporation and Costco Wholesale Corp.
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Paper Towels market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per roll, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Paper Towels market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Paper Towels procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Paper Towels market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Paper Towels market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Paper Towels?
The 2026 benchmark market price for Paper Towels is $2.82 per roll. Prices have increased at a CAGR of 5.52 from 2023-26.
Who are the top vendors in the Paper Towels market?
The top vendors in the Paper Towels market include Unilever N V, Staples Inc., Essity Aktiebolag, Kimberly-Clark Corporation and Costco Wholesale Corp.
What industries supply the Paper Towels market?
The top industries supplying the Paper Towels market are Electric Power Transmission in the US, Coal & Natural Gas Power in the US, Machinery Maintenance & Heavy Equipment Repair Services in the US, Machine Shop Services in the US, Wood Pulp Mills in the US and Timber Services in the US.
What is the supply chain risk for Paper Towels?
Low vendor risk ensures reliable sourcing and minimizes service disruption. The paper towel market benefits from a large pool of vendors, with stable demand and minimal regulatory upheaval supporting consistent supplier performance. This results in low overall vendor risk, enabling buyers to engage confidently in long-term agreements without significant concern for financial instability or service lapses. Procurement teams can focus negotiations on price and service quality rather than vendor continuity.
What factors affect the price of Paper Towels?
Paper towels manufactured from virgin wood fibers are more expensive but also typically offer more durability and strength compared to recycled alternatives.
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