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Opinion Polling Services in the US Procurement Price, Data and Insights
Providers include agencies administering telephone, internet, mail or on-location surveys to conduct quantitative market research. Opinion polling can be used for understanding market size and competitors, drafting business plans, benchmarking, forecasting, litigation support and other relevant services. Some vendors specialize in one service (e.g., only data collection), while others provide full-service offerings (e.g., data collection, analysis and reporting).
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What’s included in this market coverage
IBISWorld's research coverage on the Opinion Polling Services procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Opinion Polling Services market in the United States includes National Polls, Generation-Specific Polls, Niche Polls, Survey Software, Focus Group Participants and Survey Design. Standard coding in this coverage includes ISIC-732-Market research and public opinion polling, NACE-73.20-Market Research And Public Opinion Polling, NAICS-541910-Marketing Research and Public Opinion Polling and UNSPSC-80171501-Polling and survey and public opinion monitoring and analysis.
What common market terminology is included?
Common market terminology included in the Opinion Polling Services procurement coverage includes Survey Panel (A group of participants who complete multiple surveys over an extensive period of time in exchange for compensation.), Incidence Rate (Proportion of respondents contacted for a survey that meet the client's requirements.), Qualitative Research (Research conducted through subjective analysis rather than through the collection of data.), Quantitative Research (The collection of large samples of data, usually requiring some form of statistical analysis.), Behavioral Analytics (The tracking of consumer behavior over time.) and Longitudinal Study (A research study conducted over time by observing a certain sample set to understand developmental trends.).
What companies are included as top suppliers?
The top companies covered in the Opinion Polling Services procurement report as suppliers are Jd Power & Associates, Icf International, Inc., Ipsos, Westat Inc. and Npd Group Inc..
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Opinion Polling Services market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per 200-person poll, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Opinion Polling Services market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Opinion Polling Services procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Opinion Polling Services market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Opinion Polling Services market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Opinion Polling Services?
The 2026 benchmark market price for Opinion Polling Services is $414 per 200-person poll. Prices have increased at a CAGR of 3.63 from 2023-26.
Who are the top vendors in the Opinion Polling Services market?
The top vendors in the Opinion Polling Services market include Jd Power & Associates, Icf International, Inc., Ipsos, Westat Inc. and Npd Group Inc..
What industries supply the Opinion Polling Services market?
The top industries supplying the Opinion Polling Services market are Commercial Leasing in the US, Real Estate Sales & Brokerage in the US, Computer & Packaged Software Wholesaling in the US, Computer Manufacturing in the US, Software Publishing in the US, Office Supply Stores in the US, Art & Office Supply Manufacturing in the US, Wired Telecommunications Carriers in the US and Telecommunication Networking Equipment Manufacturing in the US.
What is the supply chain risk for Opinion Polling Services?
Low market concentration enhances buyer leverage through strong vendor competition. The opinion polling services market is highly fragmented, with no single supplier controlling a significant portion of revenue. This low concentration forces many small and mid-sized firms to compete aggressively for contracts, providing buyers with meaningful negotiation leverage. Buyers can use this environment to solicit multiple bids, push for value-added services such as deeper demographic analysis, and secure competitive pricing. Vendor fragmentation ultimately benefits buyers by keeping switching costs low and promoting competitive terms across the market.
What factors affect the price of Opinion Polling Services?
Integration with AI-driven analytics platforms enhances data precision and efficiency in polling services. This technology can automate and refine survey processes, offering more accurate insights for clients.
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