United States
US 31275379 | Procurement

Online Survey Software in the US Procurement Price, Data and Insights

IW
IBISWorld Research Department
Analyst New York
Online survey software allows users to create surveys and forms using various templates. Respondents fill surveys out online, and this software collates the data and presents the results to the survey creator. Businesses often use these surveys to gather feedback from employees as well as potential and current customers. Key buyers include financial service companies, manufacturers, restaurant and entertainment companies, and healthcare products and insurance companies.

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What’s included in this market coverage

IBISWorld's research coverage on the Online Survey Software procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.

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About this Market

What’s this procurement report about?

This procurement coverage of the Online Survey Software market in the United States includes Basic Survey Software, Advanced Survey Software, Enterprise Survey Software, Employee Feedback Software and Customer Feedback Software. Standard coding in this coverage includes ISIC-582-Software publishing, NACE-58.29-Other Software Publishing, NAICS-513210-Software Publishers and UNSPSC-80141500-Market research.

What common market terminology is included?

Common market terminology included in the Online Survey Software procurement coverage includes Security Socket Layer Protocol (A cryptography method used to provide digital security.), Software-as-a-Product (SaaP) (A model of software deployment in which a buyer purchases a software license to use the application indefinitely.), Software-as-a-Service (SaaS) (A model of software deployment that a provider licenses as an application to customers for use as an on-demand service.) and Syndicated Research (Studies in which the sponsoring research company defines an audience to survey, the interval between studies, and the survey questions. Clients share the results through a subscription service.).

What companies are included as top suppliers?

The top companies covered in the Online Survey Software procurement report as suppliers are Creative Research Systems, Amplitude Research Inc., Sap Se, Momentive Global Inc. and Wpp Plc.

Opportunity Assessment

What’s included in the Opportunity Assessment chapter?

The Opportunity Assessment chapter provides a comprehensive market analysis of the Online Survey Software market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.

The market pricing trends include the Market Price (2026) per 100 group users per month, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.

Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Online Survey Software market environment.

Buyer Power Score

What’s included in the Buyer Power Score chapter?

The Buyer Power Score chapter assesses key components impacting Online Survey Software procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.

These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.

Price Environment

What’s included in the Price Environment chapter?

The Price Environment chapter covers detailed pricing analysis and datasets on Online Survey Software market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.

Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.

Supply Chain & Vendors

What’s included in the Supply Chain & Vendors chapter?

The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Online Survey Software market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.

Business Requirements

What’s included in the Business Requirements chapter?

The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.

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Frequently Asked Questions

What is the current market price for Online Survey Software?

The 2026 benchmark market price for Online Survey Software is $1141 per 100 group users per month. Prices have increased at a CAGR of 3.3 from 2023-26.

Who are the top vendors in the Online Survey Software market?

The top vendors in the Online Survey Software market include Creative Research Systems, Amplitude Research Inc., Sap Se, Momentive Global Inc. and Wpp Plc.

What industries supply the Online Survey Software market?

The top industries supplying the Online Survey Software market are Business Analytics & Enterprise Software Publishing in the US, Operating Systems & Productivity Software Publishing in the US, Computer & Packaged Software Wholesaling in the US, Computer Manufacturing in the US, Data Processing & Hosting Services in the US, IT Consulting in the US, Intellectual Property Licensing in the US and Law Firms in the US.

What is the supply chain risk for Online Survey Software?

Low vendor risk underpins stable supply and strategic, long-term procurement. Buyers benefit from the low vendor risk present in the online survey software market, a result of robust and stable demand coupled with established, financially secure vendors. Low average vendor risk reduces the likelihood of service disruptions or supplier insolvency, empowering procurement teams to enter into longer-term contracts with confidence. Buyers can therefore prioritize value-added features and integrations in negotiations rather than focusing on risk mitigation, and can invest in deepening supplier partnerships to drive innovation and customization.

What factors affect the price of Online Survey Software?

Security and compliance features are critical for online survey software, especially in industries like financial services and healthcare, where data protection regulations such as GDPR and HIPAA apply. The inclusion of robust security measures, such as encryption and data anonymization, can increase the software's price by demonstrating its ability to safeguard sensitive information, which is often a key purchasing criterion for businesses in these sectors.

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