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Mystery Shopping Services in the US Procurement Price, Data and Insights
Mystery shopping services are a form of business evaluation and market research service. Vendors in this market aim to ensure buyers' compliance with standard operating procedures and customer satisfaction guidelines. Mystery shopping services may consist of in-person or hybrid mystery shops to inspect the quality of services provided by companies with a physical presence, such as a restaurant or retail operation. Additionally, services may be rendered in the form of telephone or internet mystery shops to inspect the quality of services provided by companies without a physical presence, such as e-commerce businesses or customer service operations.
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What’s included in this market coverage
IBISWorld's research coverage on the Mystery Shopping Services procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Mystery Shopping Services market in the United States includes In-Person Mystery Shopping Services, Phone & Online Mystery Shopping Services and Hybrid Mystery Shopping Services. Standard coding in this coverage includes ISIC-732-Market research and public opinion polling, NACE-73.20-Market Research And Public Opinion Polling, NAICS-541910-Marketing Research and Public Opinion Polling and UNSPSC-80141517-Custom market research.
What common market terminology is included?
Common market terminology included in the Mystery Shopping Services procurement coverage includes Shopper Program (A service implemented to discreetly evaluate business performance and measure the quality of service. Key elements of the program include identifying the type of mystery shopper to be deployed, the type and amount of feedback requested from the shopper and any post-service analysis to be performed.), Shopper Profile (A compilation of demographic and personal information provided by a mystery shopper used to determine whether the shopper should qualify for a given shop. The shopper profile indicates whether the shopper is representative of a given business' target market.) and Hybrid Shop (A form of mystery shopping in which shoppers are required to replicate a customer journey from beginning to end. Stages include researching the business to be shopped at in advance online, calling the business to request additional information, and visiting the business to make a purchase.).
What companies are included as top suppliers?
The top companies covered in the Mystery Shopping Services procurement report as suppliers are Bestmark Inc., Arc Consulting Llc, A Closer Look Llc, Gapbuster Worldwide Pty. Ltd. and Bare Associates International Inc..
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Mystery Shopping Services market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per shop, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Mystery Shopping Services market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Mystery Shopping Services procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Mystery Shopping Services market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Mystery Shopping Services market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Mystery Shopping Services?
The 2026 benchmark market price for Mystery Shopping Services is $209 per shop. Prices have increased at a CAGR of 0.98 from 2023-26.
Who are the top vendors in the Mystery Shopping Services market?
The top vendors in the Mystery Shopping Services market include Bestmark Inc., Arc Consulting Llc, A Closer Look Llc, Gapbuster Worldwide Pty. Ltd. and Bare Associates International Inc..
What industries supply the Mystery Shopping Services market?
The top industries supplying the Mystery Shopping Services market are Commercial Real Estate in the US, Real Estate Sales & Brokerage in the US, Computer & Packaged Software Wholesaling in the US, Computer Manufacturing in the US, Internet Service Providers in the US and Telecommunication Networking Equipment Manufacturing in the US.
What is the supply chain risk for Mystery Shopping Services?
Highly fragmented vendor landscape empowers buyers with strong negotiation leverage and choice. The low market share concentration in the mystery shopping services market means buyers benefit from robust competition among many vendors. This competitive environment provides opportunities for buyers to secure better pricing, customized service offerings, and enhanced contract terms. Buyers can easily switch providers or solicit aggressive bids, pushing vendors to innovate and improve service quality. To maximize value, buyers should routinely conduct supplier benchmarking and open up projects to multiple bids.
What factors affect the price of Mystery Shopping Services?
Service scope and complexity significantly affect the pricing of mystery shopping services, as the extent of evaluation required, ranging from in-person assessments of multiple locations to detailed online interactions, determines the resource allocation and expertise needed. For example, a comprehensive program that includes a mix of in-person and digital evaluations across various service channels may command higher fees due to the intricate planning, execution, and reporting processes involved.
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