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Media Training & Coaching Services in the US Procurement Price, Data and Insights
Media training and coaching services are used by companies to instruct their staff on how to effectively communicate with reporters, journalists, and other media professionals. Media training and coaching services teach participants, including government agencies, professional providers and businesses in the finance sector, how to convey a positive image, gain stakeholder support and clearly communicate a firm's goals or practices. These services range from basic, short courses on performance techniques to more intensive training seminars that my cover crisis management or hostile interviewing.
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What’s included in this market coverage
IBISWorld's research coverage on the Media Training & Coaching Services procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Media Training & Coaching Services market in the United States includes Media Training, Crisis Communication Coaching, Public Speaking Coaching, Interview Coaching and Social Media Coaching. Standard coding in this coverage includes ISIC-8549-Other education n.e.c., NACE-85.59-Other Education N.E.C., NAICS-611430-Professional and management development training and UNSPSC-80171803-Media training and coaching service.
What common market terminology is included?
Common market terminology included in the Media Training & Coaching Services procurement coverage includes Integrated Marketing (A marketing methodology for communicating consistent messages across a variety of media to achieve objectives.), Public Relations (Refers to a range of practices that are aimed at improving stakeholders' opinions of a company or organization.), Simulations (Reproductions of scenarios that can be studied or used to train people to handle real-world situations.) and Webcast (A video broadcast of a presentation or event that is distributed online.).
What companies are included as top suppliers?
The top companies covered in the Media Training & Coaching Services procurement report as suppliers are W20 Group, Dan Klores Communications Inc., MDC Partners Inc., Waggener Edstrom Worldwide Inc. and Icr.
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Media Training & Coaching Services market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per day, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Media Training & Coaching Services market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Media Training & Coaching Services procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Media Training & Coaching Services market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Media Training & Coaching Services market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Media Training & Coaching Services?
The 2026 benchmark market price for Media Training & Coaching Services is $4270 per day. Prices have increased at a CAGR of 0.08 from 2023-26.
Who are the top vendors in the Media Training & Coaching Services market?
The top vendors in the Media Training & Coaching Services market include W20 Group, Dan Klores Communications Inc., MDC Partners Inc., Waggener Edstrom Worldwide Inc. and Icr.
What industries supply the Media Training & Coaching Services market?
The top industries supplying the Media Training & Coaching Services market are Commercial Leasing in the US, Real Estate Sales & Brokerage in the US, Computer & Packaged Software Wholesaling in the US, Computer Manufacturing in the US, Software Publishing in the US, IT Consulting in the US, Colleges & Universities in the US, Office Supply Stores in the US and Office Stationery Manufacturing in the US.
What is the supply chain risk for Media Training & Coaching Services?
Low market share concentration strengthens buyer leverage. The media training and coaching services market is highly fragmented, with many boutique firms, freelance trainers, and small specialized agencies competing alongside a handful of larger consultancies. This very low market share concentration prevents supplier dominance and creates an environment where buyers can solicit competitive bids and negotiate on both pricing and service customization. Organizations can leverage this structure by issuing RFPs across a wide pool of qualified vendors and tailoring engagement models—such as one-time workshops, ongoing executive coaching, or digital training modules—to maximize cost-effectiveness.
What factors affect the price of Media Training & Coaching Services?
The depth and duration of media training programs significantly impact pricing, as comprehensive courses with specialized content such as crisis management often command higher fees. Basic workshops may be priced lower to attract a broader audience, providing a more general overview of media interaction.
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