IBISWorld Platform
Answer any industry question in minutes with our entire database at your fingertips.
Media Monitoring Services in the US Procurement Price, Data and Insights
Media monitoring services monitor and collect news clippings (both virtual and physical) regarding pre-chosen topics, companies, products or keywords. These services are most often used by public relations (PR) agencies, media buying agencies, advertising agencies, retailers and personal care goods companies. Often, the keywords include the name of the buyer or the buyer's client. For example, PR professionals use media monitoring services to track the level of exposure they have created for their client and to determine prevailing trends to aid PR agencies in tailoring media content for maximum exposure.
Access this data your way
The Media Monitoring Services Procurement Price, Data and Insights is available in multiple formats to fit seamlessly into your workflow.
API Data Delivery
Feed trusted, human-driven industry intelligence straight into your platform.
Integrations
Streamline your workflow with IBISWorld’s intelligence built into your toolkit.
What’s included in this market coverage
IBISWorld's research coverage on the Media Monitoring Services procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Media Monitoring Services market in the United States includes Keyword Tracking, Exposure Tracking, Identifying Trends, Sentiment Analysis, Competitor Analysis, Audience Demographics, Crisis Management Alerts, Media Impact Reporting and Influencer Identification. Standard coding in this coverage includes ISIC-731-Advertising, NACE-73.12-Media Representation, NAICS-541830-Media buying agencies and UNSPSC-80171801-Media monitoring service.
What common market terminology is included?
Common market terminology included in the Media Monitoring Services procurement coverage includes Column Inch (A measurement of the amount of content in published works that use multiple columns per page. A column inch is a unit of space one column wide by one inch high.) and Firewall (A network security system that controls incoming or outgoing internet traffic. Firewalls often block access to paid content online, such as newspapers and magazines.).
What companies are included as top suppliers?
The top companies covered in the Media Monitoring Services procurement report as suppliers are Innodata Inc., News Group International FZE, NHST Media Group AS, Wpp Plc and Burrelle's Information Service, LLC.
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Media Monitoring Services market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2025) per user per year, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Media Monitoring Services market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Media Monitoring Services procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Media Monitoring Services market environment. This includes insights into market pricing Market Price (2025), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Media Monitoring Services market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
Trusted by industry professionals
More than 6,000 businesses use IBISWorld to shape local and global economies
We were able to supplement our reports with IBISWorld’s information from both a qualitative and quantitative standpoint. All of our reporting now features some level of IBISWorld integration.
IBISWorld delivers the crisp business knowledge we need to drive our business. Whether it be serving up our major clients, winning new business or educating on industry issues, IBISWorld brings real value.
IBISWorld has revolutionised business information — which has proved commercially invaluable to exporters, investors and public policy professionals in Australia and overseas.
When you’re able to speak to clients and be knowledgeable about what they do and the state that they operate in, they’re going to trust you a lot more.
Frequently Asked Questions
What is the current market price for Media Monitoring Services?
The 2026 benchmark market price for Media Monitoring Services is $6440 per user per year. Prices have increased at a CAGR of 1.13 from 2022-25.
Who are the top vendors in the Media Monitoring Services market?
The top vendors in the Media Monitoring Services market include Innodata Inc., News Group International FZE, NHST Media Group AS, Wpp Plc and Burrelle's Information Service, LLC.
What industries supply the Media Monitoring Services market?
The top industries supplying the Media Monitoring Services market are Online Computer Software Sales in the US, Computer Manufacturing in the US, Internet Radio Broadcasting in the US, Data Processing & Hosting Services in the US, Internet Service Providers in the US, Telecommunication Networking Equipment Manufacturing in the US, Newspaper Publishing in the US, Paper Wholesaling in the US, Wireless Telecommunications Carriers in the US, Operating Systems & Productivity Software Publishing in the US and Virtual Private Network (VPN) Providers in the US.
What is the supply chain risk for Media Monitoring Services?
High market share concentration limits price competition and reduces buyer leverage . The media monitoring services market is dominated by a handful of large providers, with ongoing consolidation further increasing market share concentration. This environment restricts buyers' ability to negotiate favorable terms and drives the risk of price rigidity. Procurement teams should diversify their vendor portfolios where possible, leverage competitive intelligence when negotiating renewals, and be vigilant in identifying and evaluating emerging suppliers or niche providers to maintain negotiation power.
What factors affect the price of Media Monitoring Services?
Maintenance and support plans add a recurring cost, ranging from 10% to 30% of the base fee, with features like real-time alerts and advanced analytics commanding higher premiums.
Cut through the noise with intelligence you can trust
