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Marketing Consulting Services in the US Procurement Price, Data and Insights
These services provide buyers with a business professional who advises them on the pursuit of a marketing strategy for their business. Suppliers include large professional service providers, midsize regional firms, small firms, and nonemployers. Key buyers include retailers, automotive manufacturers, telecommunications companies, and financial services firms.
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What’s included in this market coverage
IBISWorld's research coverage on the Marketing Consulting Services procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Marketing Consulting Services market in the United States includes Brand Consulting Services, Marketing Automation Consulting Services, Marketing Content Consulting Services, SEO Consulting Services and Social Media Marketing Consulting Services. Standard coding in this coverage includes ISIC-702-Management consultancy activities, NACE-70.22-Business And Other Management Consultancy Activities, NAICS-541613-Marketing Consulting Services and UNSPSC-80141501-Marketing analysis.
What common market terminology is included?
Common market terminology included in the Marketing Consulting Services procurement coverage includes Data Analytics (Data analytics refers to the process of extracting a set of data points, drawing conclusions from it, and accurately making predictions that allow a business to enhance its efficiency, productivity, and overall profitability. This process typically utilizes software platforms and applications.), Customer Segmentation (Customer segmentation is the process of categorizing prospective buyers into separate groups in ways that are relevant to marketing needs. Common groupings are often based on demographic, geographic, and behavioral factors.), Deliverable (A deliverable is a tangible asset provided by a supplier to their client, such as website visitors or closed sales.), Influencer (An influencer is a person or social media account that has a large number of followers and has some measure of influence over behavior, trends, or purchasing decisions through their social media posts.) and Conversion Rate (A conversion rate is the percentage of visitors to a website that complete a desired goal (e.g., make a purchase, sign up for e-mails, etc.) out of the total number of visitors.).
What companies are included as top suppliers?
The top companies covered in the Marketing Consulting Services procurement report as suppliers are Mckinsey & Company, Omnicom Group Inc., Publicis Groupe Sa, Wpp Plc and Kpmg International Limited.
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Marketing Consulting Services market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per hour, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Marketing Consulting Services market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Marketing Consulting Services procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Marketing Consulting Services market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Marketing Consulting Services market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Marketing Consulting Services?
The 2026 benchmark market price for Marketing Consulting Services is $222 per hour. Prices have increased at a CAGR of 3.89 from 2023-26.
Who are the top vendors in the Marketing Consulting Services market?
The top vendors in the Marketing Consulting Services market include Mckinsey & Company, Omnicom Group Inc., Publicis Groupe Sa, Wpp Plc and Kpmg International Limited.
What industries supply the Marketing Consulting Services market?
The top industries supplying the Marketing Consulting Services market are Business Analytics & Enterprise Software Publishing in the US, Data Processing & Hosting Services in the US, Commercial Real Estate in the US, Real Estate Sales & Brokerage in the US, Computer & Packaged Software Wholesaling in the US, Computer Manufacturing in the US, Internet Service Providers in the US and Telecommunication Networking Equipment Manufacturing in the US.
What is the supply chain risk for Marketing Consulting Services?
Low supplier concentration strengthens buyer negotiation leverage for buyers. With over 48,500 suppliers, the US marketing consulting service market is highly fragmented, preventing any single vendor from dictating terms. Buyers can leverage this heightened competition by regularly comparing and benchmarking service providers, initiating competitive bidding processes, and securing favorable pricing models and flexible contract terms. Procurement teams are well-positioned to negotiate favorable service levels, performance-based agreements, and additional offerings.
What factors affect the price of Marketing Consulting Services?
Experience and qualifications significantly affect pricing in marketing consulting services, as more seasoned consultants with proven track records can command higher fees due to their ability to deliver results and insights that are more strategically sound. For example, a consultant with extensive experience in customer segmentation for a major retail brand may charge a premium compared to a novice consultant.
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