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Internet Domain Names in the US Procurement Price, Data and Insights
Internet domain name registrars assign websites unique domain names in accordance with their customers' preferences, given that the requested name is not already registered. The Internet Corporation for Assigned Names and Numbers (ICANN) accredits registrars to assign generic and country-code top-level domain names. This report focuses mainly on initial domain name registration, although the domain aftermarket is included as well. Suppliers in the market are domain registrars that also often provide web hosting and other IT solutions. Buyers of internet domain names can range from individuals to large corporations. This report does not cover website creation tools or services.
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What’s included in this market coverage
IBISWorld's research coverage on the Internet Domain Names procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Internet Domain Names market in the United States includes Generic Top-Level Domains (gTLDs), Country-Code Top-Level Domains (ccTLDs), Sponsored Top-Level Domains (sTLDs) and New Generic Top-Level Domains (nTLDs). Standard coding in this coverage includes ISIC-6311-Data processing, hosting and related activities, NACE-63.11-Data Processing, Hosting And Related Activities, NAICS-518210-Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services and UNSPSC-81112107-Internet domain names.
What common market terminology is included?
Common market terminology included in the Internet Domain Names procurement coverage includes Top-Level Domain (TLD) (The part of the domain name located at the end of the name (e.g. .com, .edu or .us).), Domain Registrar (A company that is authorized to register internet domain names and typically offers many related services.), Domain Registry Operators (The operators of specific TLDs responsible for sending traffic to the right addresses and the maintenance of database of all domains with associated TLDs. All TLDs have one designated operator.), Internet Corporation for Assigned Names & Numbers (ICANN) (The organization in charge of accrediting registrars and approving the creation of new TLDs.), Domain Name System (DNS) (The protocols for finding the right addresses on the internet (DNS assigns computer-legible information to a human-readable domain name to provide the correct data upon request).), Hosting (A service many IT companies provide, including registrars. Hosting involves renting or leasing space in data centers for the purpose of providing internet connectivity to content (e.g. website and e-mail).), Domain Parking (The act of keeping a domain name registered without using it for the purpose of future sale or use, and giving it properties such as making it unsearchable or forwarding to other domains.), Cybersquatting (Registering domain names for the purpose of selling them to trademark holders, businesses or individuals.), Typosquatting (A form of cybersquatting that relies on typographical errors made by users when inputting a website address.) and Domain Speculators (Entities that buy and sell domains anticipating increases and decreases in value.).
What companies are included as top suppliers?
The top companies covered in the Internet Domain Names procurement report as suppliers are Dreamhost Llc, Centralnic Group Plc, United Internet Ag, Shopify Inc. and Web.com Group Inc..
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Internet Domain Names market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per domain name per year, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Internet Domain Names market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Internet Domain Names procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Internet Domain Names market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Internet Domain Names market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Internet Domain Names?
The 2026 benchmark market price for Internet Domain Names is $15.99 per domain name per year. Prices have increased at a CAGR of 1.55 from 2023-26.
Who are the top vendors in the Internet Domain Names market?
The top vendors in the Internet Domain Names market include Dreamhost Llc, Centralnic Group Plc, United Internet Ag, Shopify Inc. and Web.com Group Inc..
What industries supply the Internet Domain Names market?
The top industries supplying the Internet Domain Names market are Computer Manufacturing in the US, Semiconductor & Circuit Manufacturing in the US, Internet Service Providers in the US, Telecommunication Networking Equipment Manufacturing in the US, Wired Telecommunications Carriers in the US, Software Publishing in the US and Intellectual Property Licensing in the US.
What is the supply chain risk for Internet Domain Names?
Market competition is weakened by dominance of large suppliers. Large companies with significant advertising budgets dominate the casual domain name user market, reducing competitive pressure on smaller registrars. This imbalance limits buyer leverage, as a few high-profile vendors capture the majority of demand and can sustain higher pricing. Procurement teams should counteract this by seeking out mid-tier registrars for portfolio diversification, using competitive rebidding strategies, and emphasizing contract terms such as renewal protections. These steps help buyers maintain leverage despite reduced competition in the market.
What factors affect the price of Internet Domain Names?
The popularity of a top-level domain (TLD) significantly affects pricing, with widely recognized extensions like .com and .org commanding higher fees due to their credibility and market demand. Less common TLDs, such as .biz or .info, are typically priced lower to attract registrations, while niche or industry-specific TLDs can have variable costs based on targeted market appeal.
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