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Graphics & Video Accelerator Cards in the US Procurement Price, Data and Insights
Graphics and video accelerator cards (also known simply as graphics, video or display cards) are components of personal computers that manage and process complex high-definition images, video and 3D imagery. A graphics card consists of a circuit board, one or more graphical processing units (GPU), memory and often includes other components such as heat sinks and input and output interfaces. Graphic designers, researchers and consumers are the primary users of graphics cards.
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What’s included in this market coverage
IBISWorld's research coverage on the Graphics & Video Accelerator Cards procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Graphics & Video Accelerator Cards market in the United States includes Graphical Processing Units (GPU), Consumer Gaming Graphics Cards, Data Center GPU Accelerators, Professional Workstation Graphics Cards and GPU Cloud Computing Services. Standard coding in this coverage includes HS-847330-Machinery; Parts And Accessories (Other Than Covers, Carrying Cases And The Like) Of The Machines Of Heading No. 8471, ISIC-261-Manufacture of electronic components and boards, NACE-26.11-Manufacture Of Electronic Components, NAICS-334410-Semiconductor and other electronic component manufacturing and UNSPSC-43201401-Graphics or video accelerator cards.
What common market terminology is included?
Common market terminology included in the Graphics & Video Accelerator Cards procurement coverage includes Graphical Processing Units (GPUs) (The computer chip in graphics cards that does most of the processing used to render and create images.), Heat Sink (A graphics card component that cools a graphics card to prevent overheating.), Overclocking (The ability to increase a graphics card's performance by feeding it more electricity. Overclocking can improve a card's processing power but can result in damage to the card.), Clock Speed (The processing speed of a graphics card, as measured in MHz.) and Random Access Memory (RAM) (A hardware component that stores information and data and from which the GPU can quickly read and write.).
What companies are included as top suppliers?
The top companies covered in the Graphics & Video Accelerator Cards procurement report as suppliers are Gigabyte Technology Co. Ltd., Micro-Star International Co. Ltd., Zotac International Limited, Sapphire Technology Limited and HNA Group Co. Ltd..
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Graphics & Video Accelerator Cards market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per graphics card, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Graphics & Video Accelerator Cards market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Graphics & Video Accelerator Cards procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Graphics & Video Accelerator Cards market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Graphics & Video Accelerator Cards market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Graphics & Video Accelerator Cards?
The 2026 benchmark market price for Graphics & Video Accelerator Cards is $465 per graphics card. Prices have declined at a CAGR of 0 from 2023-26.
Who are the top vendors in the Graphics & Video Accelerator Cards market?
The top vendors in the Graphics & Video Accelerator Cards market include Gigabyte Technology Co. Ltd., Micro-Star International Co. Ltd., Zotac International Limited, Sapphire Technology Limited and HNA Group Co. Ltd..
What industries supply the Graphics & Video Accelerator Cards market?
The top industries supplying the Graphics & Video Accelerator Cards market are Circuit Board & Electronic Component Manufacturing in the US, Copper Rolling, Drawing & Extruding in the US, Laminated Plastics Manufacturing in the US, Electronics and Appliance Retailers in the US, Electronic Part & Equipment Wholesaling in the US, Semiconductor & Circuit Manufacturing in the US and Semiconductor Machinery Manufacturing in the US.
What is the supply chain risk for Graphics & Video Accelerator Cards?
Medium market concentration balances vendor diversity with established supplier relationships and negotiation opportunities. The graphics and video accelerator cards market features moderate market share concentration across board partners and resellers, with NVIDIA's chip design dominance balanced by a reasonably broad ecosystem of board manufacturers, including ASUS, MSI, Gigabyte, EVGA, Zotac, and Sapphire, plus major cloud GPU providers. This moderately fragmented vendor landscape enables buyers to leverage competitive bidding across multiple qualified suppliers, negotiate volume discounts, and secure favorable warranty terms while maintaining stable, long-term relationships with key partners. Buyers should maintain relationships with two to three primary suppliers to balance negotiation leverage with supply chain stability, periodically issue competitive bids to ensure pricing remains fair, and leverage vendor relationships to secure priority allocation during tight supply periods.
What factors affect the price of Graphics & Video Accelerator Cards?
Technical specifications such as GPU architecture, memory capacity, and processing power directly affect pricing, with higher specifications commanding premium prices. Cards with advanced features like ray tracing support or higher VRAM are priced significantly higher due to enhanced performance capabilities for professionals in graphic design and gaming.
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