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Generative Artificial Intelligence (AI) Software in the US Procurement Price, Data and Insights
Generative Artificial Intelligence (AI) Software is machine learning software capable of generating content such as text, photos, audio, and video. Suppliers of Generative AI Software range from start-ups to large corporations and tend to specialize in specific industries or use cases. Key buyers of market services include companies in marketing and advertising, business and financial services, and healthcare.
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What’s included in this market coverage
IBISWorld's research coverage on the Generative Artificial Intelligence (AI) Software procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Generative Artificial Intelligence (AI) Software market in the United States includes Generative AI Software and AI Support. Standard coding in this coverage includes ISIC-582-Software publishing, NACE-58.29-Other Software Publishing, NAICS-513210-Software Publishers and UNSPSC-43230000-Software.
What common market terminology is included?
Common market terminology included in the Generative Artificial Intelligence (AI) Software procurement coverage includes Training Data (The dataset used to train a generative AI model, consisting of examples and patterns that the model learns from to generate new content.), Overfitting (When AI becomes too specialized in training data and does not generate accurate results when encountering new data.), Bias Mitigation (Addressing biases in generative AI models and training data to promote fairness, diversity, and ethics.) and Machine Learning (Developing algorithms and models that allow computer systems to enhance their performance through experience without explicit programming instructions.).
What companies are included as top suppliers?
The top companies covered in the Generative Artificial Intelligence (AI) Software procurement report as suppliers are Salesforce.Com, Inc., Oracle Corporation, International Business Machines Corporation, Nvidia Corp. and Amazon.Com, Inc..
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Generative Artificial Intelligence (AI) Software market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per user per month, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Generative Artificial Intelligence (AI) Software market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Generative Artificial Intelligence (AI) Software procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Generative Artificial Intelligence (AI) Software market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Generative Artificial Intelligence (AI) Software market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Generative Artificial Intelligence (AI) Software?
The 2026 benchmark market price for Generative Artificial Intelligence (AI) Software is $7534 per user per month. Prices have increased at a CAGR of 2.49 from 2023-26.
Who are the top vendors in the Generative Artificial Intelligence (AI) Software market?
The top vendors in the Generative Artificial Intelligence (AI) Software market include Salesforce.Com, Inc., Oracle Corporation, International Business Machines Corporation, Nvidia Corp. and Amazon.Com, Inc..
What industries supply the Generative Artificial Intelligence (AI) Software market?
The top industries supplying the Generative Artificial Intelligence (AI) Software market are Computer & Packaged Software Wholesaling in the US, Computer Manufacturing in the US, Scientific Research & Development in the US and Software Publishing in the US.
What is the supply chain risk for Generative Artificial Intelligence (AI) Software?
Very low supply chain exposure supports consistent service delivery. Generative AI software providers rely primarily on digital infrastructure and cloud-based computing resources, rather than raw materials or complex physical supply chains. This structure minimizes risks from tariffs, material shortages, or manufacturing bottlenecks that affect traditional industries. Buyers benefit from reliable service availability and predictable costs. Procurement teams can focus negotiations on data privacy, scalability, and integration features instead of concerns over supply chain-driven disruptions.
What factors affect the price of Generative Artificial Intelligence (AI) Software?
License type significantly affects the pricing of generative AI software, as different license models, such as subscription-based, per-use, or enterprise licenses, cater to varying user needs and scale of use. For example, a subscription license may offer lower upfront costs but accumulate higher overall expenses over time for extensive use, while an enterprise license typically comes with a higher initial fee but provides broader access and support tailored for large organizations.
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