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Forklift Rental in the US Procurement Price, Data and Insights
Forklifts are industrial vehicles with power-operated pronged platforms used to lift or move materials, commonly used in construction, retail, manufacturing and industrial settings. For the purpose of this report, the terms buyers and renters are used interchangeably to refer to any party looking to rent forklifts.
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What’s included in this market coverage
IBISWorld's research coverage on the Forklift Rental procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Forklift Rental market in the United States includes Narrow-Aisle Forklifts, Rough-Terrain Forklifts, Warehouse Forklifts, Electric Forklift, Pallet Jacks, Reach Trucks, Order Pickers, Counterbalance Forklifts and Heavy-Duty Forklifts. Standard coding in this coverage includes HS-8427-Fork-Lift And Other Works Trucks; Fitted With Lifting Or Handling Equipment, ISIC-773-Renting and leasing of other machinery, equipment and tangible goods, NACE-77.32-Rental And Leasing Of Construction And Civil Engineering Machinery And Equipment, NAICS-532410-Construction, transportation, mining, and forestry machinery and equipment rental and leasing and UNSPSC-78121604-Forklift rental or leasing service.
What common market terminology is included?
Common market terminology included in the Forklift Rental procurement coverage includes Pneumatic Tires (Tires inflated with compressed air that are generally for forklifts with outdoor applications. These tires cost more than cushion tires, and are a better choice for heavy lifting outdoors on uneven terrain.), Cushion Tires (Tires made of solid rubber that are generally used for indoor forklift applications. Electric forklifts designed for indoor work generally have cushion tires.) and Telescopic Handler (A forklift with pneumatic tires and a long boom that extends upward and forward from the machine. Telescopic handlers are typically used on construction sites to move materials that a conventional forklift cannot reach.).
What companies are included as top suppliers?
The top companies covered in the Forklift Rental procurement report as suppliers are H&E Equipment Services, Inc., Quinn Company Inc., Herc Holdings Inc., Toyota Industries Corporation and Caterpillar Inc..
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Forklift Rental market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per day, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Forklift Rental market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Forklift Rental procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Forklift Rental market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Forklift Rental market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Forklift Rental?
The 2026 benchmark market price for Forklift Rental is $433 per day. Prices have increased at a CAGR of 0.31 from 2023-26.
Who are the top vendors in the Forklift Rental market?
The top vendors in the Forklift Rental market include H&E Equipment Services, Inc., Quinn Company Inc., Herc Holdings Inc., Toyota Industries Corporation and Caterpillar Inc..
What industries supply the Forklift Rental market?
The top industries supplying the Forklift Rental market are Construction & Mining Equipment Wholesaling in the US, Construction Machinery Manufacturing in the US, Industrial Machinery & Equipment Wholesaling in the US, Iron & Steel Manufacturing in the US, Tire Wholesaling in the US and Tire Manufacturing in the US.
What is the supply chain risk for Forklift Rental?
Fragmented market structure increases competition despite moderate vendor risk exposure. The forklift rental market exhibits low market share concentration, with many regional and national providers competing for business. Vendor risk is medium, as financial stability and fleet quality can vary across suppliers. This fragmentation strengthens buyer leverage by increasing competitive tension. Buyers should conduct competitive bidding, evaluate fleet condition and service capabilities, and maintain multiple supplier relationships to ensure consistent service delivery while optimizing pricing in a highly competitive environment.
What factors affect the price of Forklift Rental?
Different equipment types in forklift rentals command varying prices due to their specialized features and applications. For instance, rough-terrain forklifts typically have higher rental rates compared to warehouse forklifts due to their enhanced capabilities for outdoor and rugged environments, while narrow-aisle forklifts may be priced higher for their efficiency in maximizing space within warehouses.
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