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Earthmoving Machine Rental in the US Procurement Price, Data and Insights
Earthmoving machines include trenchers, loaders, excavators, backhoe loaders, and bulldozers, all of which can be wheeled or tracked. Buyers can procure market products from a number of construction equipment manufacturers and distributors. Key buyers include highway construction contractors, commercial building firms, government agencies, and land developers. For the purposes of this report, buyers include any party looking to rent earthmoving machines.
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What’s included in this market coverage
IBISWorld's research coverage on the Earthmoving Machine Rental procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Earthmoving Machine Rental market in the United States includes Bulldozers, Excavators, Backhoes, Loader, Motor Graders and Trencher. Standard coding in this coverage includes HS-8429-Bulldozers, Graders, Levellers, Scrapers, Angledozers, Mechanical Shovels, Excavators, Shovel Loaders, Tamping Machines And Road Rollers, Self-Propelled, ISIC-773-Renting and leasing of other machinery, equipment and tangible goods, NACE-77.32-Rental And Leasing Of Construction And Civil Engineering Machinery And Equipment, NAICS-532410-Construction, transportation, mining, and forestry machinery and equipment rental and leasing and UNSPSC-72141701-Construction machinery rental or leasing service.
What common market terminology is included?
Common market terminology included in the Earthmoving Machine Rental procurement coverage includes Excavator (A machine that digs out and removes earth and debris.), Loader (An earthmoving machine with lift arms, mainly powered by the loader's hydraulic system, attach to specialized buckets and other attachments.) and Tier 4 (The latest EPA regulations controlling the emissions generated by nonroad diesel engines such as oxides of nitrogen, particulate matter, and to a lesser degree, hydrocarbons and carbon monoxide.).
What companies are included as top suppliers?
The top companies covered in the Earthmoving Machine Rental procurement report as suppliers are Holt Texas, Ltd., H&E Equipment Services, Inc., Hertz Global Holdings, Inc., Finning International Inc. and Sumitomo Corp.
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Earthmoving Machine Rental market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per day, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Earthmoving Machine Rental market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Earthmoving Machine Rental procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Earthmoving Machine Rental market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Earthmoving Machine Rental market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for Earthmoving Machine Rental?
The 2026 benchmark market price for Earthmoving Machine Rental is $670 per day. Prices have declined at a CAGR of 0 from 2023-26.
Who are the top vendors in the Earthmoving Machine Rental market?
The top vendors in the Earthmoving Machine Rental market include Holt Texas, Ltd., H&E Equipment Services, Inc., Hertz Global Holdings, Inc., Finning International Inc. and Sumitomo Corp.
What industries supply the Earthmoving Machine Rental market?
The top industries supplying the Earthmoving Machine Rental market are Construction Machinery Manufacturing in the US, Iron & Steel Manufacturing in the US, Tire Manufacturing in the US, Forklift & Conveyor Manufacturing in the US and Metal Stamping & Forging in the US.
What is the supply chain risk for Earthmoving Machine Rental?
Balanced market concentration and moderate vendor risk create a competitive but variable supplier environment. The earthmoving machine rental market exhibits moderate market share concentration, with a mix of national rental providers and regional equipment firms competing across construction and infrastructure projects. Vendor risk is medium, as fleet quality, equipment availability, and financial stability vary across suppliers. This creates moderate competitive tension but requires careful supplier qualification. Buyers should benchmark pricing across vendors, evaluate fleet reliability, and maintain multiple rental relationships to ensure consistent equipment access and service performance.
What factors affect the price of Earthmoving Machine Rental?
High demand for earthmoving machines, especially during peak construction seasons or post-natural disasters, significantly increases rental prices. For example, contractors often pay premium rates during high-demand periods when equipment availability is limited, with pricing measured through utilization and daily rental rates.
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