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E-mail Marketing Software in the US Procurement Price, Data and Insights
E-mail marketing software suppliers help buyers target their audiences via e-mail marketing tools, such as subscriber segmentation and behavior analysis. The key buyers of e-mail marketing software include digital marketing agencies, financial institutions, and technology firms.
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What’s included in this market coverage
IBISWorld's research coverage on the E-mail Marketing Software procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the E-mail Marketing Software market in the United States includes Basic E-mail Marketing Software, Premium E-mail Marketing Software, Enterprise E-mail Marketing Software, E-mail Generation Software, E-mail Campaign Management Software and E-mail Marketing Data Reporting, Management & Analytics Software. Standard coding in this coverage includes ISIC-582-Software publishing, NACE-58.29-Other Software Publishing, NAICS-513210-Software Publishers and UNSPSC-43231513-Office suite software.
What common market terminology is included?
Common market terminology included in the E-mail Marketing Software procurement coverage includes A/B Testing (A randomized experiment that compares two versions of a product or service to determine which version is more effective.), Brand Indicators for Message Identification (BIMI) (A text record that allows companies to display their logo next to their name in supported e-mail inboxes.), Segmentation (The ability of e-mail marketing software to send e-mails to specific demographic groups.) and Software as a Service (SaaS) (A software delivery model wherein buyers pay for the software on a subscription basis and access the software through the internet.).
What companies are included as top suppliers?
The top companies covered in the E-mail Marketing Software procurement report as suppliers are Ziff Davis, Inc, Zoho Corporation Pvt. Ltd., Deluxe Corporation, Hubspot, Inc. and Salesforce.Com, Inc..
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the E-mail Marketing Software market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per month, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the E-mail Marketing Software market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting E-mail Marketing Software procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on E-mail Marketing Software market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the E-mail Marketing Software market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for E-mail Marketing Software?
The 2026 benchmark market price for E-mail Marketing Software is $631 per month. Prices have increased at a CAGR of 3.57 from 2023-26.
Who are the top vendors in the E-mail Marketing Software market?
The top vendors in the E-mail Marketing Software market include Ziff Davis, Inc, Zoho Corporation Pvt. Ltd., Deluxe Corporation, Hubspot, Inc. and Salesforce.Com, Inc..
What industries supply the E-mail Marketing Software market?
The top industries supplying the E-mail Marketing Software market are Computer Manufacturing in the US, Computer Peripheral Manufacturing in the US, Semiconductor & Circuit Manufacturing in the US, Intellectual Property Licensing in the US, Software Publishing in the US, IT Consulting in the US and Office Stationery Manufacturing in the US.
What is the supply chain risk for E-mail Marketing Software?
Low supplier concentration empowers buyers with robust price competition and negotiation leverage. The e-mail marketing software market features low market share concentration, fostering a highly competitive supplier landscape. As a result, buyers benefit from increased bargaining power and the opportunity to secure favorable pricing and flexible contract terms. This environment enables buyers to routinely benchmark providers, solicit multiple bids, and drive value by incentivizing service innovations or customizations, all while maintaining control over cost and supplier selection.
What factors affect the price of E-mail Marketing Software?
The number of contacts in an email marketing software subscription directly affects pricing, as managing more email contacts requires the supplier to host and process more data, and additional features are often required to assist the buyer in managing email campaigns in larger groups. For example, a buyer with more than 100,000 contacts will likely advanced analytics and segmentation tools and require much more of the vendor's server space and computing capacity than a buyer with 10,000 contacts.
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