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CPQ Software in the US Procurement Price, Data and Insights
This report is intended to assist buyers of configure price quote (CPQ) software. CPQ software helps vendors of complex, customizable products, such as manufacturers and financial institutions, determine optimal combinations of products for each customer and the corresponding quotation and price for each deal. CPQ software uses an automated process that helps sales teams deliver more accurate, detailed and efficient quotes to clients. Additionally, this software helps users upsell by suggesting product bundles in order to maximize revenue on a deal. This report does not include customer relationship management (CRM) software, which is insufficient in producing complex configurations and quotations for customized product solutions, although CPQ software may be integrated with CRM software.
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What’s included in this market coverage
IBISWorld's research coverage on the CPQ Software procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the CPQ Software market in the United States includes Product Configuration Tools, Pricing Optimization, Advanced Quote Creation, Upselling and Cross-Selling Recommendations, Approval Workflow Management, Guided Selling Tools and Multi-Language and Multi-Currency Support. Standard coding in this coverage includes ISIC-582-Software publishing, NACE-58.29-Other Software Publishing, NAICS-513210-Software Publishers and UNSPSC-43231514-Sales and marketing software.
What common market terminology is included?
Common market terminology included in the CPQ Software procurement coverage includes Software as a Service (SaaS) (A software delivery method in which providers license software to buyers via a subscription that allows users to access the software online.) and On-Premise (A software delivery method in which buyers pay a one-time license fee for a permanent copy of the software that can be installed on their own servers.).
What companies are included as top suppliers?
The top companies covered in the CPQ Software procurement report as suppliers are Zuora Inc., Cincom Systems Inc., Koch Industries Inc., Sap Se and ConnectWise LLC.
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the CPQ Software market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per user per month, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the CPQ Software market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting CPQ Software procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on CPQ Software market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the CPQ Software market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for CPQ Software?
The 2026 benchmark market price for CPQ Software is $164 per user per month. Prices have increased at a CAGR of 1.46 from 2023-26.
Who are the top vendors in the CPQ Software market?
The top vendors in the CPQ Software market include Zuora Inc., Cincom Systems Inc., Koch Industries Inc., Sap Se and ConnectWise LLC.
What industries supply the CPQ Software market?
The top industries supplying the CPQ Software market are Computer Manufacturing in the US, Semiconductor & Circuit Manufacturing in the US, Data Processing & Hosting Services in the US, IT Consulting in the US, Software Publishing in the US and Intellectual Property Licensing in the US.
What is the supply chain risk for CPQ Software?
Medium market share concentration limits buyer leverage. The CPQ software market has a medium level of concentration, with a mix of large enterprise vendors (such as Salesforce, Oracle, and SAP) alongside smaller niche providers. While this structure prevents monopolistic control, larger vendors still hold significant influence over pricing and contract terms due to strong brand presence and integration ecosystems. Buyers may have some negotiating power when evaluating mid-market or specialized providers, but switching between established platforms often involves high integration complexity, limiting overall leverage.
What factors affect the price of CPQ Software?
Customization significantly increases the price of products, as tailored configurations often require additional resources, time, and expertise to produce. For example, in the automotive industry, a customer may choose specific features, colors, and technology packages, leading to a higher price point compared to standard models, with pricing adjustments typically measured through cost-plus pricing or value-based pricing strategies.
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