IBISWorld Platform
Answer any industry question in minutes with our entire database at your fingertips.
Call Tracking Software in the US Procurement Price, Data and Insights
This software tracks and analyzes phone activity to help manage customer relations, increase sales, conduct market research, and optimize advertising campaigns. Users can record calls, identify their source, record their time distribution, and view call analytics. Additionally, the software provides users with dynamic number insertion to gather data on customers' advertising channels to find their contact information. Vendors include specialized and diversified providers, while typical customers are healthcare providers, marketing agencies, financial services firms, retailers, and automotive companies. This report focuses on software-as-a-service (SaaS); call center software and hardware are excluded from this report.
Access this data your way
The Call Tracking Software Procurement Price, Data and Insights is available in multiple formats to fit seamlessly into your workflow.
API Data Delivery
Feed trusted, human-driven industry intelligence straight into your platform.
Integrations
Streamline your workflow with IBISWorld’s intelligence built into your toolkit.
What’s included in this market coverage
IBISWorld's research coverage on the Call Tracking Software procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the Call Tracking Software market in the United States includes Call Recording Software, Caller Identification Services, Call Analytics Platforms, VoIP Services, Virtual Receptionist Services and Auto Dialer Software. Standard coding in this coverage includes ISIC-582-Software publishing, NACE-58.29-Other Software Publishing, NAICS-513210-Software Publishers and UNSPSC-43231501-Helpdesk or call center software.
What common market terminology is included?
Common market terminology included in the Call Tracking Software procurement coverage includes On-Premises (A model of software delivery in which buyers pay for a license that allows them to use the software in perpetuity. The software is distributed as physical media or downloaded over the internet.), Call Analytics (A feature that gathers and analyzes call data to help buyers improve services for their customers.) and Dynamic Number Insertion (A feature that allows buyers to track the advertising channels through which customers found the phone number for the company.).
What companies are included as top suppliers?
The top companies covered in the Call Tracking Software procurement report as suppliers are Responsetap Limited, Calltrackingmetrics Llc, Callsource Inc., Callrail, Inc. and Callfire Inc..
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the Call Tracking Software market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) per month, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the Call Tracking Software market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting Call Tracking Software procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on Call Tracking Software market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the Call Tracking Software market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
Trusted by industry professionals
More than 6,000 businesses use IBISWorld to shape local and global economies
We were able to supplement our reports with IBISWorld’s information from both a qualitative and quantitative standpoint. All of our reporting now features some level of IBISWorld integration.
IBISWorld delivers the crisp business knowledge we need to drive our business. Whether it be serving up our major clients, winning new business or educating on industry issues, IBISWorld brings real value.
IBISWorld has revolutionised business information — which has proved commercially invaluable to exporters, investors and public policy professionals in Australia and overseas.
When you’re able to speak to clients and be knowledgeable about what they do and the state that they operate in, they’re going to trust you a lot more.
Frequently Asked Questions
What is the current market price for Call Tracking Software?
The 2026 benchmark market price for Call Tracking Software is $275 per month. Prices have increased at a CAGR of 6.6 from 2023-26.
Who are the top vendors in the Call Tracking Software market?
The top vendors in the Call Tracking Software market include Responsetap Limited, Calltrackingmetrics Llc, Callsource Inc., Callrail, Inc. and Callfire Inc..
What industries supply the Call Tracking Software market?
The top industries supplying the Call Tracking Software market are Intellectual Property Licensing in the US, Law Firms in the US, Software Publishing in the US, Computer Manufacturing in the US, Wired Telecommunications Carriers in the US and Telecommunication Networking Equipment Manufacturing in the US.
What is the supply chain risk for Call Tracking Software?
Low market concentration fuels strong buyer leverage and price competition . The call tracking software market features a fragmented supplier landscape, with over 60 providers and no single vendor dominating market share. This low concentration enables buyers to drive competitive bidding, regularly benchmark vendor performance, and push for aggressive pricing and flexible contract terms. Buyers should leverage this dynamic by engaging multiple providers in RFP processes and negotiating value-added service bundles at no or minimal additional cost.
What factors affect the price of Call Tracking Software?
Enhanced performance and speed in call tracking software drive higher prices as they offer real-time data processing and analytics, crucial for timely decision-making in industries like healthcare and finance.
Cut through the noise with intelligence you can trust
