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All-Terrain Vehicles in the US Procurement Price, Data and Insights
This report is intended to assist buyers of all-terrain vehicles (ATVs). An ATV is an open-air vehicle with highly treaded, low-pressure tires and handlebars for steering. ATVs are intended for use on rugged terrain and are not permitted for use on public roads in the United States. Farmers, hunters, ranchers and workers in agricultural, commercial, industrial and construction environments often use ATVs. Most ATVs have four wheels, but there are also three- and six-wheel ATVs. Furthermore, ATVs can carry one or two persons.
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What’s included in this market coverage
IBISWorld's research coverage on the All-Terrain Vehicles procurement and pricing environment in the United States includes market dynamics, buyer power scores, supply chain vendors with pricing trends and forecasts.
About this Market
What’s this procurement report about?
This procurement coverage of the All-Terrain Vehicles market in the United States includes Youth ATV, Entry-Level Utility ATV, Mid-Range Utility ATV, Heavy-Duty Utility ATV, Two-Seater (Touring) ATV and Side-by-Side ATV. Standard coding in this coverage includes HS-8703210110-Four Wheel Off-Road Vehicles Lt=1000 Cc, W/ Straddle Seat And Handle Bar Control, Label Indicating For Operation Only By Persons At Least 16 Years Old, ISIC-291-Manufacture of motor vehicles, NACE-29.10-Manufacture Of Motor Vehicles, NAICS-336990-Other transportation equipment manufacturing and UNSPSC-25101905-All terrain vehicles tracked or wheeled.
What common market terminology is included?
Common market terminology included in the All-Terrain Vehicles procurement coverage includes Cultivator (A reference to any agricultural tool used for secondary tillage. It is often a featured attachment to ATVs.), Box Scrappers (An agricultural tool used for leveling or finished grading.), Disc Plows (An agricultural tool used to cultivate soil where crops are to be planted.) and Foot Pegs (As an add-on feature for ATVs, foot pegs are used as additional foot rests on the vehicle.).
What companies are included as top suppliers?
The top companies covered in the All-Terrain Vehicles procurement report as suppliers are BRP Inc., PIERER Mobility AG, Kawasaki Heavy Industries Ltd, Doosan Corporation and Suzuki Motor Corporation.
Opportunity Assessment
What’s included in the Opportunity Assessment chapter?
The Opportunity Assessment chapter provides a comprehensive market analysis of the All-Terrain Vehicles market in the United States category, including buyer power scoring, market pricing trends, vendor landscape, cost structure, and strategic negotiation levers.
The market pricing trends include the Market Price (2026) Per ATV, a five year price forecast and a supply chain risk score. Vendor coverage includes a market share and cost structure breakdown.
Analysis includes a comprehensive SWOT analysis of and recent developments impacting the All-Terrain Vehicles market environment.
Buyer Power Score
What’s included in the Buyer Power Score chapter?
The Buyer Power Score chapter assesses key components impacting All-Terrain Vehicles procurement including the recent price trend, forecast price trend, availability of substitutes, switching costs, product specialization, average vendor risk, market share concentration, supply chain risk, price driver volatility and recent price volatility.
These components generate a Buyer Power Score that ranges from -5 (strongly favoring sellers) to +5 (strongly favoring buyers) plus a recommended strategy for procurement specialists.
Price Environment
What’s included in the Price Environment chapter?
The Price Environment chapter covers detailed pricing analysis and datasets on All-Terrain Vehicles market environment. This includes insights into market pricing Market Price (2026), price forecasts, volatility, specialization, substitutes and switching costs.
Datasets in the Price Environment chapter include vendor cost structure, breakdowns of wage rates by geography and specialty, key external economic and labor drivers impacting the market and market pricing models.
Supply Chain & Vendors
What’s included in the Supply Chain & Vendors chapter?
The Supply Chain & Vendors chapter covers the concentration, risk and diversity of the All-Terrain Vehicles market. This includes datasets on the market’s top suppliers, detailed analysis on the key sourcing risks and supply chain dynamics, with environmental, social and governance (ESG) considerations and scores.
Business Requirements
What’s included in the Business Requirements chapter?
The Business Requirements chapter covers vendor relationships, qualifications, service level agreements and key performance indicators. These inputs provide insight into the planning process through the buying lead time, vendor relationship and vendor qualifications. The sourcing process include key RFP elements like an organizational overview, project budget, selection criteria, project schedule, proposal format, inventory control, cost containment, regulation, quality control, distribution and key contract clauses.
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Frequently Asked Questions
What is the current market price for All-Terrain Vehicles?
The 2026 benchmark market price for All-Terrain Vehicles is $7850 Per ATV. Prices have increased at a CAGR of 0.85 from 2023-26.
Who are the top vendors in the All-Terrain Vehicles market?
The top vendors in the All-Terrain Vehicles market include BRP Inc., PIERER Mobility AG, Kawasaki Heavy Industries Ltd, Doosan Corporation and Suzuki Motor Corporation.
What industries supply the All-Terrain Vehicles market?
The top industries supplying the All-Terrain Vehicles market are Engine & Turbine Manufacturing in the US, Screw, Nut & Bolt Manufacturing in the US, Iron & Steel Manufacturing in the US, Iron Ore Mining in the US, Structural Metal Product Manufacturing in the US, Copper Rolling, Drawing & Extruding in the US, Tire Manufacturing in the US, Oil Drilling & Gas Extraction in the US and Plastic & Resin Manufacturing in the US.
What is the supply chain risk for All-Terrain Vehicles?
High supply chain risks heighten exposure to delays and cost volatility. The ATV market faces elevated supply chain risk, driven by reliance on global parts networks, component shortages, and logistics disruptions. This creates procurement uncertainty and increases the likelihood of delayed deliveries or unexpected cost pass-throughs from suppliers. Buyers should diversify vendor portfolios, maintain buffer inventory, and strengthen supplier performance monitoring to reduce exposure. Proactive contingency planning is critical to keeping operations resilient against sudden disruptions in ATV availability.
What factors affect the price of All-Terrain Vehicles?
Larger and more powerful engines (measured in cc) increase the price due to enhanced performance.
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