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Online Pet Food & Pet Supply Sales in the US Industry Data and Analysis
The Online Pet food & Pet Supply Sales industry is still growing, but the engine driving that growth has narrowed. Revenue is on pace to reach $25.6 billion in 2026, up 2.3% from the prior year, a rate that's cooled as the retailers who ship, subscribe and stock pet products convert existing customers into bigger spenders but are unable to recruit new ones. According to the American Pet Products Association, roughly half of this year's projected industry-wide sales growth is expected to come from higher prices alone, leaving actual order volume to fill the gap. That's a shift that rewards the largest retailers, since a customer who's already spending more through an existing account costs far less to serve than one a retailer has to win with paid marketing.
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What's included in this industry analysis
IBISWorld's research coverage on the Online Pet Food & Pet Supply Sales industry in the United States includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released September 2026.
About this industry
What's this industry report about?
The Online Pet Food & Pet Supply Sales industry in the United States operates under the NAICS industry code OD5086. This industry retails pet food and supplies through internet-based sales channels. Products offered include pet food and treats, pet supplies such as collars, leashes, carriers, beds, toys and healthy and beauty aids, along with over-the-counter veterinary medicines. Related terms covered in the Online Pet Food & Pet Supply Sales industry in the United States include humanizing, autoship, brick-and-mortar and broadband.
What's included in this industry?
Products and services covered in Online Pet Food & Pet Supply Sales industry in the United States include Pet supplies, Veterinary medicines and Pet food and treats.
What companies are included in this industry?
Companies covered in the Online Pet Food & Pet Supply Sales industry in the United States include Amazon.Com, Inc., Petco Animal Supplies Inc. and Petsmart Inc.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Online Pet Food & Pet Supply Sales industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Online Pet Food & Pet Supply Sales industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Online Pet Food & Pet Supply Sales industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Online Pet Food & Pet Supply Sales industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Online Pet Food & Pet Supply Sales industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Online Pet Food & Pet Supply Sales industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Online Pet Food & Pet Supply Sales industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Online Pet Food & Pet Supply Sales industry in the United States.
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Frequently Asked Questions
What is the market size of the Online Pet Food & Pet Supply Sales industry in the United States in 2026?
The market size of the Online Pet Food & Pet Supply Sales industry in the United States is $25.6bn in 2026.
How many businesses are there in the Online Pet Food & Pet Supply Sales industry in the United States in 2026?
There are 1,535 businesses in the Online Pet Food & Pet Supply Sales industry in the United States, which has grown at a CAGR of 1.8 % between 2021 and 2026.
How may import tariffs affect the Online Pet Food & Pet Supply Sales industry in the United States?
The Online Pet Food & Pet Supply Sales industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Online Pet Food & Pet Supply Sales industry in the United States?
The Online Pet Food & Pet Supply Sales industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Online Pet Food & Pet Supply Sales industry in the United States grown or declined over the past 5 years?
The market size of the Online Pet Food & Pet Supply Sales industry in the United States has been growing at a CAGR of 2.9 % between 2021 and 2026.
What is the forecast growth of the Online Pet Food & Pet Supply Sales industry in the United States over the next 5 years?
Over the next five years, the Online Pet Food & Pet Supply Sales industry in the United States is expected to grow.
What are the biggest companies in the Online Pet Food & Pet Supply Sales industry in the United States?
The biggest companies operating in the Online Pet Food & Pet Supply Sales industry in the United States are Amazon.Com, Inc., Petco Animal Supplies Inc. and Petsmart Inc.
What does the Online Pet Food & Pet Supply Sales industry in the United States include?
Pet food and treats retailing and Pet supplies retailing, including collars, leashes, carriers, beds and other pet-related furniture are part of the Online Pet Food & Pet Supply Sales industry in the United States.
Which companies have the highest market share in the Online Pet Food & Pet Supply Sales industry in the United States?
The company holding the most market share in the Online Pet Food & Pet Supply Sales industry in the United States is Amazon.Com, Inc..
How competitive is the Online Pet Food & Pet Supply Sales industry in the United States?
The level of competition is moderate and increasing in the Online Pet Food & Pet Supply Sales industry in the United States.
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