$12.8bn
$XXX.Xm
8,670
994
$XXX.Xm
Online baby product sales retailers have benefited from rising incomes, as increasingly tech-savvy first-time parents can turn to online retailers to create baby registries, furnish nurseries and conveniently order everyday items. COVID-19's sudden shutdown of brick-and-mortar stores accelerated the rise of the digital economy, including online baby product retailers. Consumer behaviors quickly changed following COVID-19, especially for expectant families and first-time parents caring for newborns, who turned to online retailers in greater numbers and frequency. As the affects of COVID-19 faded, the industry returned to more stable growth rates, in line with more normal demand. In all, revenue is expected to increase at a CAGR of 11.5% over the past five years and is expected to total $12.8 billion in 2024, when revenue will increase an estimated 2.3%.
Industry revenue has grown at a CAGR of 11.5 % over the past five years, to reach an estimated $12.8bn in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
---|---|---|---|---|
Amazon.Com, Inc. | 4,270.9 | 309.5 | 7.2 | |
Childrens Place, inc. | 48.9 | -2.5 | -5.2 |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Industry revenue is measured across several distinct product and services lines, including Baby gear (play pens, strollers, carriers, toys, monitors), Baby diapers and hygiene supplies and Baby clothing. Baby gear (play pens, strollers, carriers, toys, monitors) is the largest segment of the Online Baby Product Sales in the US.
Shortages force parents to pay skyrocketing costs for formula
This industry retails infant and toddler products on the internet. Industry products include diapers, clothing, shoes, feeding aids, strollers and furniture. Industry retailers purchase products for resale to consumers with no further development of the product.
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NAICS 45411 - Online Baby Product Sales in the US
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
The popularity of e-commerce has skyrocketed over the past five years. Parents are shopping for baby products online in greater numbers and frequency than ever before. This t...
Learn about an industry's products and services, markets and trends in international trade.
Parents in their thirties will be a growing market for retailers. As the median age to have a first child pushes up, older first-time parents will spend more baby products.
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Consumers are becoming less concerned about where online retailers are. Tech advances and shipping improvements allow parents to receive online orders quickly regardless of w...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Today’s parents support small, trendy baby brands. Small, independent baby brands use social media to develop loyal bases of repeat customers.
Learn about the performance of the top companies in the industry.
Amazon is a baby product powerhouse. The mega retailer’s convenience, affordability and fast delivery times are invaluable to families expecting a child or caring for a new b...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Online baby product retailers are not subject to many industry specific regulations. However, they must adhere to all common labor and safety regulations and all relevant e-c...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Profit for the Online Baby Product Sales industry has decreased over the past five years. Rising purchase and wage costs, along with increased competition have pressured prof...
Including values and annual change:
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Key data sources in the US include:
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The market size of the Online Baby Product Sales in the US industry in United States is $12.8bn in 2024.
There are 994 businesses in the Online Baby Product Sales in the US industry in United States, which has grown at a CAGR of 13.9 % between 2019 and 2024.
The market size of the Online Baby Product Sales in the US industry in United States has been growing at a CAGR of 11.5 % between 2019 and 2024.
Over the next five years, the Online Baby Product Sales in the US industry in United States is expected to grow.
The biggest companies operating in the Online Baby Product Sales market in United States are Amazon.Com, Inc. and Childrens Place, inc.
Baby gear (play pens, strollers, carriers, toys, monitors) and Baby diapers and hygiene supplies are part of the Online Baby Product Sales in the US industry.
The company holding the most market share in United States is Amazon.Com, Inc..
The level of competition is high and steady in the Online Baby Product Sales in the US industry in United States.