IBISWorld Platform
Answer any industry question in minutes with our entire database at your fingertips.
Media Representative Firms in the US Industry Data and Analysis
The media representative firms industry consists of companies that primarily sell media time for media owners. A shift away from traditional media has led corporations to spend larger portions of their advertising budgets on digital media sources, sustaining revenue growth. Once dominated by print, radio and television, the advertising landscape has rapidly shifted, forcing rep firms to adapt to new realities or risk obsolescence. Industry enterprises have increasingly provided representation for online media sites, although many digital media companies opt to sell their advertising space internally and bypass the need for media rep services. While online advertisements tend to be less valuable than advertisements on traditional media due to reduced commissions and revenue, demand from this market has grown exponentially. Media representative firms' revenue has been increasing at an annualized 0.1% over the past five years and is expected to reach $37.7 billion in 2025, despite a dip of 0.7% in 2025 as profit reaches 25.1%.
Access this data your way
The Media Representative Firms in the US Industry analysis is available in multiple formats to fit seamlessly into your workflow.
API Data Delivery
Feed trusted, human-driven industry intelligence straight into your platform.
Integrations
Streamline your workflow with IBISWorld’s intelligence built into your toolkit.
What's included in this industry analysis
IBISWorld's research coverage on the Media Representative Firms industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released July 2025.
About this industry
What's this industry report about?
The Media Representative Firms industry in the United States operates under the NAICS industry code 54184. Industry firms are independent representatives that sell media time or space for owners of media entities. Operators in this industry are generally the agents between media owners and advertising companies or private corporations seeking advertising spots. Media companies contract media representative firms to promote the benefits of buying advertising space on their media source. Related terms covered in the Media Representative Firms industry in the United States include spot advertising, below-the-line, traditional media and circulation.
What's included in this industry?
Products and services covered in Media Representative Firms industry in the United States include Advertising space in magazines, Advertising space in newspapers and Advertising time on television.
What companies are included in this industry?
The Media Representative Firms industry in the United States is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Media Representative Firms industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Media Representative Firms industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Media Representative Firms industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Media Representative Firms industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Media Representative Firms industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Media Representative Firms industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Media Representative Firms industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Media Representative Firms industry in the United States.
Trusted by industry professionals
More than 6,000 businesses use IBISWorld to shape local and global economies
We were able to supplement our reports with IBISWorld’s information from both a qualitative and quantitative standpoint. All of our reporting now features some level of IBISWorld integration.
IBISWorld delivers the crisp business knowledge we need to drive our business. Whether it be serving up our major clients, winning new business or educating on industry issues, IBISWorld brings real value.
IBISWorld has revolutionised business information — which has proved commercially invaluable to exporters, investors and public policy professionals in Australia and overseas.
When you’re able to speak to clients and be knowledgeable about what they do and the state that they operate in, they’re going to trust you a lot more.
Frequently Asked Questions
What is the market size of the Media Representative Firms industry in the United States in 2026?
The market size of the Media Representative Firms industry in the United States is $37.7bn in 2026.
How many businesses are there in the Media Representative Firms industry in the United States in 2025?
There are 7,856 businesses in the Media Representative Firms industry in the United States, which has grown at a CAGR of 2.6 % between 2020 and 2025.
How may import tariffs affect the Media Representative Firms industry in the United States?
The Media Representative Firms industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Media Representative Firms industry in the United States?
The Media Representative Firms industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Media Representative Firms industry in the United States grown or declined over the past 5 years?
The market size of the Media Representative Firms industry in the United States has been growing at a CAGR of 0.1 % between 2020 and 2025.
What is the forecast growth of the Media Representative Firms industry in the United States over the next 5 years?
Over the next five years, the Media Representative Firms industry in the United States is expected to decline.
What does the Media Representative Firms industry in the United States include?
Selling digital media advertising and Selling magazine advertising are part of the Media Representative Firms industry in the United States.
How competitive is the Media Representative Firms industry in the United States?
The level of competition is high and increasing in the Media Representative Firms industry in the United States.
Cut through the noise with intelligence you can trust
