Industry Statistics and Trends
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 0.6 % over the past five years, to reach an estimated $18.2bn in 2024.
Trends and Insights
Shifting preferences lead to a rise in premiumization
- The spirits industry has seen a pronounced premiumization trend driven by a consumer preference shift toward higher-quality products. This has resulted in increased sales of higher-margin spirits and market resilience.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Expanding consumer confidence will support liquor sales
- Consumer appreciation for distilled spirits' quality and production processes has steadily risen. It shows no signs of slowing down as distillers broaden their premium product lines to meet demand.
Biggest companies in the Distilleries in the US
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Brown-Forman Corporation | 1,869.6 | 484.6 | 25.9 | |
Diageo Plc | 1,580.5 | 302.7 | 19.2 | |
Sazerac Company, Inc. | 579.6 | 95.2 | 16.4 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Vodka, Gin and Whiskey. Vodka is the largest segment of the Distilleries in the US.
Trends and Insights
Bourbon whiskey's domestic origin boosts whiskey sales
- Whiskey categories include bourbon, corn, malt, rye and wheat variants. While bourbon's origins can be traced to Louisiana or Kentucky, Kentucky remains the dominant producer, reflecting its deep-rooted US heritage.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
This industry consists of operators engaged in distilling spirits (i.e. not beer or wine). Operators’ three main activities are engaged in distilling potable liquors (except brandies), blending liquors and mixing liquors with other ingredients. These spirits are then bottled and sold primarily to liquor wholesalers, as well as to other retail stores.
What's included in this industry?
WhiskeyVodkaRumTequilaGinCordialsRTD cocktailsCompanies
Brown-Forman CorporationDiageo PlcSazerac Company, Inc.Purchase this report to view all 4 major companies in this industry.
Related Terms
DISTILLATIONPREMIUMIZATIONCRAFT SPIRITSSTILLREADY-TO-DRINK (RTD)ON-PREMISESOFF-PREMISESOPEN STATESCONTROL STATESIndustry Code
NAICS 31214 - Distilleries in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Consumer preferences lean towards high-quality, locally sourced liquor. Craft distilleries are expanding rapidly and are meeting this demand by introducing unique flavor prof...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Canned cocktails are rapidly gaining popularity. Younger drinkers appreciate their convenience and versatility, making them a favored choice in the beverage industry.
In this chapter
- Products & Services
- Major Markets
- International Trade
Key metrics
- Largest market segment and value in 2024
- Product innovation level
- Total imports, level and trend
- Total exports, level and trend
- Trade Balance
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
- International trade, including imports by country and exports by country
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
- Recent trends in import and export volumes, country of origin or destination, and expected future trends
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The Southeast dominates bourbon production since it's the birthplace of barrel-aged whiskey. Kentucky now produces the majority of the bourbon on the global market.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Branding is crucial in a saturated market. Distilleries have dedicated substantial resources to creating a brand appealing to their target markets.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Major distilleries are strategically investing in expansion. Beam Suntory's 2020 investment in a ready-to-drink cocktail brand serves as an example of this trend.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Brown-Forman Corporation's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Diageo Plc's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Sazerac Company, Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Brown-Forman Corporation, and factors influencing its performance in the industry
- Description and key data for Diageo Plc, and factors influencing its performance in the industry
- Description and key data for Sazerac Company, Inc., and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
The three-tier system continues to limit distilleries’ power by prohibiting vertical integration. In control states, the government manages distributing and retailing spirits...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Crafting profit with precision is critical. Distilleries' profit varies based on production scale, market demand and the cost of raw materials like grains, while efficiency a...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Distilleries in the US industry in United States in 2024?
The market size of the Distilleries in the US industry in United States is $18.2bn in 2024.
How many businesses are there in the Distilleries in the US industry in 2024?
There are 2,186 businesses in the Distilleries in the US industry in United States, which has grown at a CAGR of 6.2 % between 2019 and 2024.
Has the Distilleries in the US industry in United States grown or declined over the past 5 years?
The market size of the Distilleries in the US industry in United States has been growing at a CAGR of 0.6 % between 2019 and 2024.
What is the forecast growth of the Distilleries in the US industry in United States over the next 5 years?
Over the next five years, the Distilleries in the US industry in United States is expected to grow.
What are the biggest companies in the Distilleries in the US market in United States?
The biggest companies operating in the Distilleries market in United States are Brown-Forman Corporation, Diageo Plc and Sazerac Company, Inc.
What does the Distilleries in the US in United States include?
Whiskey and Vodka are part of the Distilleries in the US industry.
Which companies have the highest market share in the Distilleries in the US in United States?
The company holding the most market share in United States is Brown-Forman Corporation.
How competitive is the Distilleries in the US industry in United States?
The level of competition is high and steady in the Distilleries in the US industry in United States.
Related Industries
Widen your competitive advantage with related industries
Competitors
- Breweries in the US
- Wineries in the US
Complementors
- Wine & Spirits Wholesaling in the US
- Beer, Wine & Liquor Stores in the US
International industries
- Global Spirits Manufacturing
- Distilleries in Canada
- Spirit Manufacturing in Australia
- Spirit Manufacturing in New Zealand
- Spirit Production in the UK
View all industries in United States
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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