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Sanitary Paper Product Manufacturing in Wisconsin

Author.Name IBISWorld United States Last Updated: April 2025 NAICS WI32229a

Sanitary Paper Product Manufacturing in Wisconsin industry analysis

The Sanitary Paper Product Manufacturing industry in Wisconsin is expected to decline an annualized -x.x% to $x.x billion over the five years to 2025, while the national industry will likely decline at -x.x% during the same period. Industry establishments decreased an annualized -x.x% to xx locations. Industry employment has decreased an annualized -x.x% to x,xxx workers, while industry wages have decreased an annualized -x.x% to $x.x million.

Over the five years to 2030, the industry is expected to grow an annualized x.x% to $x.x billion, while the national industry is expected to grow x%. Industry establishments are forecast to stagnate x% to xx locations. Industry employment is expected to increase an annualized x.x% to x,xxx workers, while industry wages are forecast to increase x% to $x.x million.

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About the Sanitary Paper Product Manufacturing in Wisconsin Market Research Report

What’s Included in the Sanitary Paper Product Manufacturing in Wisconsin Market Research Report

Definition of the Sanitary Paper Product Manufacturing in Wisconsin?

This industry converts sanitary paper stock or wadding into sanitary paper products. These products include table napkins and tablecloths, toilet paper, paper towels, facial tissues, disposable diapers, sanitary napkins and tampons. Some companies produce their own sanitary paper, while others purchase paper from paper mills. Final products are sold to either wholesalers for distribution or directly to buyers.

What’s included in the Sanitary Paper Product Manufacturing in Wisconsin?

The Sanitary Paper Product Manufacturing in Wisconsin includes manufacturing of disposable diapers, sanitary pads and tampons, manufacturing of facial tissues, paper towels, hand towels, toilet paper, table napkins and other tissue products and manufacturing of other sanitary products such as paper tablecloths. Related terms covered in the Sanitary Paper Product Manufacturing in Wisconsin industry report includes establishes the basic structure for regulating discharges of pollutants into the waters of the united states and regulating quality standards for surface waters, consumer segment including products such as facial and bathroom tissue, paper towels, napkins and related products, owning different parts of the supply chain, either in the form of forward integration (owning downstream buyers) or backward integration (owning upstream suppliers), a us government agency designed to protect human health and safeguard the natural environment and a life-threatening complication of a bacterial infection that is often associated with the use of superabsorbent tampons. it is also associated with the use of contraceptive sponges.

Industry Performance of the Sanitary Paper Product Manufacturing industry in Wisconsin

Benchmark the Sanitary Paper Product Manufacturing in Wisconsin industry performance with all WI county and national performance.

Sanitary Paper Product Manufacturing in Wisconsin

#1 in Highest Revenue 24.2% of state's GDP
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

Sanitary Paper Product Manufacturing in the US


Revenue (2024)
Annual Growth (2019-24)
Annual Growth (2024-29)

For the full list of industry drivers, see report purchase options.

Key Drivers of the Sanitary Paper Product Manufacturing industry in Wisconsin

See how key industry drivers, such as median houshold income, house price index, per capita disposable income, number of births, world price of wood pulp and number of adults aged 65 and older are impacting Sanitary Paper Product Manufacturing in Wisconsin

Wisconsin Economic Indicators

Median Houshold Income
House Price Index
Per Capita Disposable Income

View more economic information in WI State Economic profile

US Key External Drivers

Number of births
World price of wood pulp
Number of adults aged 65 and older

For the full list of industry drivers, see report purchase options.

County Data of the Sanitary Paper Product Manufacturing industry in Wisconsin

Access proprietary data on county in the Sanitary Paper Product Manufacturing in Wisconsin, such as Brown County, Milwaukee County and Winnebago County. Data includes figures on revenue, establishments, employees and wages by counties.

Key Statistics of the Sanitary Paper Product Manufacturing industry in Wisconsin

Download 18 years of historical data and 5 years of projected performance.

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Top Questions Answered in this Report

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What is the market size of the Sanitary Paper Product Manufacturing industry in Wisconsin in 2025?

The market size of the Sanitary Paper Product Manufacturing industry in Wisconsin is $3.5bn in 2025.

How many businesses are there in the Sanitary Paper Product Manufacturing industry in Wisconsin in 2025?

There are 13 businesses in the Sanitary Paper Product Manufacturing industry in Wisconsin, which has been declining at an average annual rate of -2.8% from 2020 to 2025.

Has the Sanitary Paper Product Manufacturing industry in Wisconsin grown or declined over the past 5 years?

The market size of the Sanitary Paper Product Manufacturing industry in Wisconsin has been declining at an average annual rate of -2.2% from 2020 to 2025.

How many employees in the Sanitary Paper Product Manufacturing industry in Wisconsin in 2025?

There are 3,739 employees in the Sanitary Paper Product Manufacturing industry in Wisconsin, which has been declining at an average annual rate of -1.2% from 2020 to 2025.