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Printing in Wisconsin

Author.Name IBISWorld United States Last Updated: April 2025 NAICS WI32311

Printing in Wisconsin industry analysis

The Printing industry in Wisconsin is expected to grow an annualized x.x% to $x.x billion over the five years to 2025, while the national industry will likely decline at -x.x% during the same period. Industry establishments decreased an annualized -x.x% to x,xxx locations. Industry employment has decreased an annualized -x.x% to x,xxx workers, while industry wages have decreased an annualized -x.x% to $x.x billion.

Over the five years to 2030, the industry is expected to decline an annualized -x.x% to $x.x billion, while the national industry is expected to decline -x%. Industry establishments are forecast to decline -x.x% to xxx locations. Industry employment is expected to decrease an annualized -x.x% to x,xxx workers, while industry wages are forecast to decrease -x% to $x.x million.

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About the Printing in Wisconsin Market Research Report

What’s Included in the Printing in Wisconsin Market Research Report

Definition of the Printing in Wisconsin?

Companies in the Printing industry primarily print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Manufacturers engage in various printing processes including lithographic, gravure, screen, flexographic, digital and letterpress processes. This industry doesn't include publishers that also perform printing, nor does it comprise companies that perform prepress or post-press services without traditional printing.

What’s included in the Printing in Wisconsin?

The Printing in Wisconsin includes commercial lithographic printing, commercial flexographic printing, commercial screen printing, commercial gravure printing, digital printing, book printing, quick printing and manifold business forms. Related terms covered in the Printing in Wisconsin industry report includes the process of transferring digital data from computers directly onto printing plates, used to transfer an image to paper or other surfaces. a plate is prepared for each color used, the process by which an image is engraved on a copper cylinder and partly immersed in ink, enabling the image to be transferred; typically used for high-volume printing such as wallpaper and an electronic version of a book that can be downloaded to a portable e-reader, smartphone or computer.

Industry Performance of the Printing industry in Wisconsin

Benchmark the Printing in Wisconsin industry performance with all WI county and national performance.

Printing in Wisconsin

#2 in Highest Revenue 7.8% of state's GDP
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

Printing in the US


Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

For the full list of industry drivers, see report purchase options.

Key Drivers of the Printing industry in Wisconsin

See how key industry drivers, such as median houshold income, house price index, per capita disposable income, print advertising expenditure, demand from publishing industries and manufacturing capacity utilization are impacting Printing in Wisconsin

Wisconsin Economic Indicators

Median Houshold Income
House Price Index
Per Capita Disposable Income

View more economic information in WI State Economic profile

US Key External Drivers

Print advertising expenditure
Demand from publishing industries
Manufacturing capacity utilization

For the full list of industry drivers, see report purchase options.

County Data of the Printing industry in Wisconsin

Access proprietary data on county in the Printing in Wisconsin, such as Milwaukee County, Dane County and La Crosse County. Data includes figures on revenue, establishments, employees and wages by counties.

Key Statistics of the Printing industry in Wisconsin

Download 18 years of historical data and 5 years of projected performance.

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Top Questions Answered in this Report

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What is the market size of the Printing industry in Wisconsin in 2025?

The market size of the Printing industry in Wisconsin is $6.0bn in 2025.

How many businesses are there in the Printing industry in Wisconsin in 2025?

There are 1,136 businesses in the Printing industry in Wisconsin, which has been declining at an average annual rate of -2.6% from 2020 to 2025.

Has the Printing industry in Wisconsin grown or declined over the past 5 years?

The market size of the Printing industry in Wisconsin has been growing at an average annual rate of 0.8% from 2020 to 2025.

How many employees in the Printing industry in Wisconsin in 2025?

There are 22,268 employees in the Printing industry in Wisconsin, which has been declining at an average annual rate of -2.5% from 2020 to 2025.