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Market Research in Pennsylvania

Author.Name IBISWorld United States Last Updated: April 2025 NAICS PA54191

Market Research in Pennsylvania industry analysis

The Market Research industry in Pennsylvania is expected to grow an annualized x.x% to $x.x billion over the five years to 2025, while the national industry will likely grow at x.x% during the same period. Industry establishments increased an annualized x.x% to x,xxx locations. Industry employment has increased an annualized x% to x,xxx workers, while industry wages have increased an annualized x.x% to $x.x million.

Over the five years to 2030, the industry is expected to grow an annualized x.x% to $x.x billion, while the national industry is expected to grow x.x%. Industry establishments are forecast to grow x% to x,xxx locations. Industry employment is expected to increase an annualized x.x% to x,xxx workers, while industry wages are forecast to increase x% to $x.x million.

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About the Market Research in Pennsylvania Market Research Report

What’s Included in the Market Research in Pennsylvania Market Research Report

Definition of the Market Research in Pennsylvania?

Companies in this industry systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry services include political polling, sampling and statistical services, broadcast media rating services and market analysis services. Operators that conduct experimental or scientific research in fields, such as economics or engineering, are not included in this industry.

What’s included in the Market Research in Pennsylvania?

The Market Research in Pennsylvania includes broadcast media rating, marketing analysis or research, opinion research, political opinion polling, public opinion polling and statistical sampling. Related terms covered in the Market Research in Pennsylvania industry report includes research that involves questionnaires and scales to understand the needs, wants and opinions of individuals, a method of research used to understand why and how individuals make choices about particular products and services and a type of qualitative research using a group of individuals to discuss a concept, product, service or advertisement.

Industry Performance of the Market Research industry in Pennsylvania

Benchmark the Market Research in Pennsylvania industry performance with all PA county and national performance.

Market Research in Pennsylvania

#9 in Highest Revenue 3.8% of state's GDP
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

Market Research in the US


Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

For the full list of industry drivers, see report purchase options.

Key Drivers of the Market Research industry in Pennsylvania

See how key industry drivers, such as population, labor force participation rate, per capita disposable income, research and development expenditure, corporate profit and total advertising expenditure are impacting Market Research in Pennsylvania

Pennsylvania Economic Indicators

Population
Labor Force Participation Rate
Per Capita Disposable Income

View more economic information in PA State Economic profile

US Key External Drivers

Research and development expenditure
Corporate profit
Total advertising expenditure

For the full list of industry drivers, see report purchase options.

County Data of the Market Research industry in Pennsylvania

Access proprietary data on county in the Market Research in Pennsylvania, such as Montgomery County, Bucks County and Chester County. Data includes figures on revenue, establishments, employees and wages by counties.

Key Statistics of the Market Research industry in Pennsylvania

Download 18 years of historical data and 5 years of projected performance.

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Top Questions Answered in this Report

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What is the market size of the Market Research industry in Pennsylvania in 2025?

The market size of the Market Research industry in Pennsylvania is $1.4bn in 2025.

How many businesses are there in the Market Research industry in Pennsylvania in 2025?

There are 1,896 businesses in the Market Research industry in Pennsylvania, which has been growing at an average annual rate of 2.5% from 2020 to 2025.

Has the Market Research industry in Pennsylvania grown or declined over the past 5 years?

The market size of the Market Research industry in Pennsylvania has been growing at an average annual rate of 3.5% from 2020 to 2025.

How many employees in the Market Research industry in Pennsylvania in 2025?

There are 4,924 employees in the Market Research industry in Pennsylvania, which has been growing at an average annual rate of 1.0% from 2020 to 2025.